Geographic Scope :

When starting a business activity, it is essential that we are very clear about the geographical
scope that we intend to cover, since depending on whether the territory of action is more or
less small, companies can be classified as local, national, community, multinational and global.
Let's review the main characteristics of each of them

Local companies : These are those where the activities are focused on a nearby environment,
such as the town where they are located, a province or a region. Therefore, the name "local" is
often used to refer to provincial or regional companies. Most of the companies in our country
are of this type.

National companies : These are those companies whose field of action is represented by the
entire national territory, even if they have their headquarters in a specific location. Over time
they tend to become community businesses.

Community Companies : thanks to the absence of trade barriers, physical proximity and
cultural affinity, national companies usually expand their activities abroad, choosing in most
cases countries of the European Union, hence the term "Community Companies". ".

Multinational Companies : These are those that extend their field of operations to numerous
countries around the world. For a company to be considered multinational, it is not enough to
export, but it is necessary that the presence abroad be solid, with production and distribution
centers in the destination country.

ICE CREAM HOUSE SAS according to its geographical scope, we can identify it as a national
company, since it has been opening new markets nationwide, likewise, it continues to grow as
a competent company.

Economic Sector :

When forming a company, one of the aspects that must be clear is the type of economic
activity that is going to be carried out in order to be able to frame it within the corresponding
sector and to be able to prepare an initial outline of the configuration of the various resources
that will be used. they will need to launch it, as well as know better the competition and the
market they want to access.

According to economic activity, companies are divided into:

 Service companies
 Commercial
 Industrial
Here we have a brief description of each of them.
Service companies : These are those companies that are created with the purpose of
providing the client with a service, that is, an intangible activity that aims to satisfy a
specific need of an individual. Some examples are: Internet providers, Academies,
Hospitals, transportation companies

Commercial companies : These are companies that are dedicated to the

purchase/sale of material goods, whether raw materials or finished products, but that
do not carry out any manufacturing process. Some examples of commercial companies
are: Supermarkets, Warehouses, Dealers.

Agricultural Companies : These are companies that are dedicated to the exploitation
of the countryside and its products, some examples are: Poultry farms, pig farms,
greenhouses.

Industrial companies : These are those companies that are responsible for the
extraction, transformation and manufacturing of raw materials. Some examples of
industrial companies are: Shoe factories, Construction companies, Food industries,
Assembly plants.

ICE CREAM HOUSE SAS according to its economic classification, we can identify it as a
Commercial Company , since as it says, its main objective is to mass market consumption,
especially online refrigerators.

Problem:

In family businesses, a hostile work environment often wins the game, which in turn is a source
of personal and professional disagreements. In the same way, always being involved in conflict
situations decreases the competitiveness of the company and creates an obstacle to good
results. relationships between family members.

There is a possibility that the company does not provide enough for each of them and this
leads to a fight for resources and control of the company, conflicts when delegating some
functions and knowing how to overcome the difference between the emotional and the
rational. .

Professionalization is an issue that should never be avoided by organizations; it was a good

start, starting with the creation of a professional Board of Directors, made up of directors
capable of adding value to the company. It is necessary to carry out other actions, among
which the design of a professional organizational structure stands out, which includes the
description of positions and functions that respond to the organizational interest.

Also, there is the lack of will, arrogance that occurs among family members and arrogance,
since all the owners believe and want that they can ideally command the company, even if
they do not have the knowledge, and the power always It will be above the common good.

Finally, it is having preferences or benefits between one of the members over others, such as,
for example, personal use expenses agreed to by the company without valid justifications.