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The Reseller Market (Marketing Exhibition)
The Reseller Market (Marketing Exhibition)
Resellers are mostly individuals or organizations that generate profits by renting and/or
reselling products and services to other consumers. They also have a market called the
reseller market. The main objective of this type of market is to acquire products and
services; primarily products with low prices; this to sell, market and/or distribute them
at a higher price to obtain profits and profits.
Wholesale trade culminates with a sale: but the particularity of this commercial
modality is that the sale does not have the final consumer as the buyer, but rather the
delivery occurs to an intermediary. This agent will be in charge of distributing the
product to retail entrepreneurs who, in turn, will make it available to the end customer.
Resellers also purchase many goods and services to operate their business, office
supplies and equipment, warehouses, material handling equipment, legal services,
electrical services, and maintenance supplies. In this purchasing activity, resellers are no
fundamentally different from manufacturers, financial institutions and any other
segment of the business market. These resellers purchase two types of products: those
intended for resale and those intended for the development of their work and
maintenance and improvement of facilities.