Conclusion

The Lean startup method encourages us to fail a lot and do it soon since “Failing fast is

failing cheap.” Test your hypotheses in a scientific way. And don't measure vanity

indicators but rather the most important keys to your business. It is an ideal method to

launch your new ideas at a good pace and with success.

In the myth-making world of Hollywood, in books or in magazines, when we see

entrepreneurs succeed, the story is always structured the same way. First, we see the brave

protagonist having an epiphany, hatching a good idea. They explain to us what their

character and personality are like, how they managed to be in the right place at the right

time and how he or she took the leap to start a business.

Then the photomontage begins. It's usually short, just a few minutes of photo intervals or

narration. We see the protagonist creating a team, perhaps working in a laboratory, writing

on whiteboards, or closing sales. At the end of the montage, the entrepreneurs are

successful and the story can move on to something more important: how they divide the

spoils of their success, who appears on the covers of magazines, who sues whom, and the

implications for the future...

Unfortunately, the real work that determines the success of startups occurs during

photomontage. It doesn't measure up in terms of being part of the big story because it's too

boring. Only 5% of the entrepreneurial spirit is the great idea, the business model, the

development of strategy and the distribution of profits. The other 95% is the brave work

measured by innovation accounting: the product prioritization decisions, who the target

consumers will be, the courage to subject the big vision to constant testing and feedback.
And one decision stands out above the rest in terms of difficulty, time requirement, and

main source of waste for most startups: deciding when to pivot and when to persevere.

In summary
In The Lean Startup Method he tells us that the path we often decide to take is not as
easy as it is described in the Hollywood movies . There is a rigorous and repeatable
method to achieve success: Lean Startup.

The 5 principles of Lean Startup

There are 5 basic Lean Startup principles that are repeated throughout
the book:

1. Entrepreneurs are everywhere

2. The entrepreneurial spirit is management

3. Validated learning

4. Create – Measure – Learn

5. Innovation accounting
THE LEAN STARTUP METHOD IS PROVEN AND HAS BEEN USED

SUCCESSFULLY IN DIFFERENT PARTS OF THE WORLD. THE LEAN STARTUP

METHOD IS THE UNION OF IDEAS OF AN ENTREPRENEUR AND THE LEAN

MANUFACTURING CREATED IN JAPAN, USING THIS METHOD WILL AVOID

WASTE IN THE COMPANY. RECOMMENDATIONS: THE THEORY SHOULD BE

PUT INTO PRACTICE, TO VERIFY THE CAPACITY AND VALIDITY OF THE

METHOD. THE METHOD IS NOT ABOUT FULFILLING THE INDICATIONS

DOGMATICALLY BUT ABOUT INNOVATING DAY BY DAY. RECOMMEND THE

METHOD TO OTHER ENTREPRENEURS AND FORM FORUMS TO DISCUSS

IDEAS
LEAN STARTUP summary

"Lean Startup" is a methodology that seeks a way to launch a business idea

to the market and is based on validated learning, Iteration in product

launches, scientific experimentation to shorten development cycles,

measure progress and win advantageous feedback from customers. In this

way, companies, mainly startups, can create their services or products to

meet the demand of their customers, without requiring large expenses to

launch a product or enormous amounts of initial financing. Lean Startup

follows the philosophy of Lean Manufacturing, which is to eliminate tasks,

processes, practices and that are not essential to improve, optimize and

offer solutions to customers.

These benefits are achieved during the design phase of the service or

product. We need to identify what needs and problems of our clients we

want to solve through our services and/or products PMV (minimum viable

product): once we have identified the problem to be solved, we continue to

define and create the service or minimum viable product (MVP) that We

manage to solve problems and needs in the shortest time and with the least

possible effort. Pivot: once the results have been analyzed and the model
has been tested, we must make the most appropriate decision, which could

be to stay with this product/service or change to another solution. A pivot is

a change of direction that is aimed at testing a different product design,

changing the growth engine or strategy.

If the product is not validated by a series of different clients, it should not go on the market.

For this , the LEAN STARTUP CYCLE is used, which consists of building ( product or

service) , measuring ( customer responses) and learning ( pivot or persevere). .

This methodology is mainly based on “ validated learning ”, which consists of . gradually

validate the hypotheses before having the final product/definitive startup . and to try to

scale the business model.

We define and shorten development cycles, launching different proposals for a period of

time and obtaining very valuable feedback from our potential clients or users, with which

we can perfect the next final version of the product.

In addition to the lean start up cycle,

• 5 FUNDAMENTAL STEPS . IN THE LEAN START UP METHOD

 • . Raise hypotheses

• . Validate hypothesis

• Measure hypothesis

• Generates validated learning

• Repetitive cycle

LAUNCH . OF THE . “MINIMUM VIABLE PRODUCT (MVP)”

If we apply the aforementioned steps, it is launching, . First, a Minimum Viable Product or

prototype (MVP): A very basic product, with essential functionalities and we test what

reaction our target audience has.

With your feedback, we rebuilt and improved the product and released a new version:

MVP2 and performed the same process. .

PIVOT

It means turning around the significant aspects of the business and going to a new one .

either to attack another need, change the business model or the value proposition . .