TV PROGRAM

“MẸ TRÒN CON VUÔNG”

HCMc, 08th June 2020

 THE FIRST
REALITY TV PROGRAM
for
Mom & Baby in Viet Nam
Recording at hospitals
• Channel: VTV9
• Broadcasting Time:
17:35 – 18:00 every Sunday.
GENARAL INFORMATION
Purpose of the program:
“The women who is pregnancy and taking care of baby always
need knowledge about pregnancy, care to post natal and care to
new-born” – Ph. D. Hoang Thi Diem Tuyet – Director of Hung
Vuong Hospital.
- Not only expanding the knowledge but also provide the right
caring method & well-preparation for the new-born baby
from the obstetric and pediatrics doctor. Targeted audience:
- Helping parents select the right information, not be confused - Parents, Mom to be, Pregnant
by the informations from social networks, websites,… & Postnatal Women.
- People tend to live healthy
and balance
- A,B,C class
DOCTORS JOIN THE PROGRAM

Ph.D. Hoang Thi Diem Tuyet Associate Professor, Ph.D. Dr. Nguyen Ba My Nhi, Dr. Truong Huu Khanh
Director of Hung Vuong Hospital Huỳnh Nguyễn Khánh Trang
Vice Director of Từ Dũ Hospital Director of Infection and
Director of Training center and
International cooperation, Neurology department
Pham Ngoc Thach University of Childrent’s Hospital
Medicine

And more than 40 obstetrics and pediatrics doctor…

FORMAT “ME TRON CON VUONG”
1. “MẸ HIỂU BIẾT”: (15 minutes)
Doctor instruct mom about pregnancy
and baby care
Doctor answer audience’s questions.

2. “LÀM ĐẸP CÙNG CHUYÊN GIA”: (7

minute)
Doctor/Expert instruct mom about
pregnancy practice,…

3. “MẸ THÔNG THÁI”: (3 minutes)

Mom & baby care product/services promotion news
TOPICS
Pre – pregnancy
• Diseases that require prevention
Pregnancy
and immunization before
pregnancy
• The role of prenatal screening
test, prenatal course – whether
or not for pregnant women?
• Advice on prevention &
treatment of cancer for women
• Advice on preventing cervical
cancer.
• Polycystic ovary syndrome
(PCOs) – What to do?
• The importance of screening test
for men and women before
having a baby
And the other topics…
Baby care
• Exercises for pregnant women
during pregnancy
• Advice on safe use of drugs for
pregnancy
• Preventing and treating
common gynecological diseases
during pregnancy, managing
difficult cases during pregnancy
• Proper nutrition for pregnant
women during pregnancy
• International delivery room and
obstetric prevention
• Model of obstetric-pediatric
healthcare
• Advice on safe use of drugs
for children, prevention of
antibiotic resistance
• ‘Matrix of vitamins for
children in the
pharmaceutical market ...
• ’How to choose the right
vitamins and the right way
to use vitamins for children
• How to manage child’s fever
& crying during the night
 MEDIA PLAN

NEWSPAPER
SCOCIAL MEDIA

TV

WORD OF
MOUTH
POSM
 SOCIAL MEDIA
- 1 month before broadcasting
- During the broadcasting time
• Create fanpage “Me Tron Con Vuong"
 Weekly minigames, give away for the winner
• Facebook Ads: Trailer, best cut… 43%
• Facebook fanpage ads: CPI, CPU, CPR…
• Seeding in 20 groups of moms and family. • Update pictures, best
parts of the episodes
• Ads
10%
• Update full episodes or best
cut,…

15%

• Google search
• Create a channel “Me Tron Con 10% • Google GDN
Vuong” on YouTube 15%
• Convert users from YouTube to
Facebook Fanpage
 TOTAL REACH:
~ 470,000,000
Sharing video on user account:
Reaching expectation: 50,000

Create page“Mẹ Tròn Con Vuông” Weekly minigame

Expectation 50,000 follows Expectation 100,000 reach

Facebook Ads: Facebook brand:

Expectation : 150,000 reach Expectation 5,000 reach

Seeding in 20 groups about family:

Reaching expectation: 120,000
RETURN ON INVESTMENT | PR
Create Chanel: “Mẹ tròn con vuông”
Subscribers expectation: 15,000

Youtube ads
Expectation: 100,000 views

Youtube sharing video

Expectation: 10,000 views

TOTAL REACH:
~ 800,000 Reference: TV show “Lam
me” – Huggies VN
10,000 – 150,000 views
 PR ONLINE - NEWSPAPER
- 1 month before broadcasting
- During the broadcasting time

AND THE OTHER…

RETURN ON INVESTMENT | TV
DETAILS SPOTS/EPS NO. OF EPS PRICE TOTAL NOTE
MAIN BROADCASTING: VTV9 2,665,000,000
TVC 30 seconds (1 TVC/program) 2 26 17,000,000 884,000,000
Panel 5 seconds (1 panel/program) 1 26 5,100,000 132,600,000
Display sponsorship information and logo 1 26 3,400,000 88,400,000
Content about the products / services of sponsor in 10’ 1 26 30,000,000 780,000,000
Brand representation talk with MC in 10’ 1
26 15,000,000 390,000,000
Broadcast product on HTV9 (duration 2-3 minutes) 1 26 15,000,000 390,000,000
VTV9 (RE-BROADCASTING) 1,040,000,000
10 mins * 26eps*
Image/logo of sponsor in other shows (about 10 minutes) 1
26 17,000,000 442,000,000 interview price

Re-broadcasting in VTV9 2 26 9,000,000 468,000,000

Image/logo of sponsor in other shows (about 10 minutes) on
1
website vtv.vn 26 5,000,000 130,000,000
TOTAL ( BOOKING) 3,705,000,000
EXCLUSIVE SPONSOR (INCLUSIVE VAT 10%) 1,700,000,000
RETURN ON INVESTMENT 218%
 RETURN ON INVESTMENT | TOTAL
SPONSOR AN EPISODE
PACKAGES EXLUSIVE SPONSOR GOLDEN SPONSOR CO - SPONSOR
(4EPs)
PRICE (VNĐ) 1,700,000,000 900,000,000 264,000,000 140,000,000
TOTAL BENEFIT (Excluding VAT) 5,055,000,000 2,572,500,000 730,000,000 162,427,885
ROI 297% 286% 277% 116%
1. BENEFITS ON TV 3,705,000,000 1,852,500,000 570,000,000 17,812,500
Main broadcasting: vtv9 2,665,000,000 1,332,500,000 410,000,000 12,812,500
Re-broadcasting in VTV9 1,040,000,000 520,000,000 160,000,000 5,000,000
2. PR 100,000,000 20,000,000
Display Sponsor’s identifier in news release Yes - - -
Mention depending on
Display Sponsor’s identifier in PR articles Yes
article
3. Online 1,100,000,000 550,000,000 100,000,000 84,615,385
Banner Ads on webtretho, eva.vn Logo - - -
Mention depending on
Content article on top 25 websites for family Sponsor’s identifier Sponsor’s identifier
article

Facebook cover/ Facebook Ads on

Display main logo Display medium logo Display smaller logo
fanpage "Mẹ tròn con vuông"
Mention depending on
Priority refers to brands and
Topic seeding script
sponsor’s identifier
 RETURN ON INVESTMENT |TOTAL
SPONSOR AN EPISODE
PACKAGES EXLUSIVE SPONSOR GOLDEN SPONSOR CO - SPONSOR
(4 Eps)
PRICE (VNĐ) 1,700,000,000 900,000,000 264,000,000 140,000,000
Facebook post, Zalo post on fanpage TV Introduction: 10 posts Introduction: 5 posts (from Introduction: 2 posts (from Introduction: 1 posts (from
Program (from Sponsor) Sponsor) Sponsor) Sponsor)

EDM (email direct marketing) for trailer. 10,000

Display logo Display logo - -
emails/1 week before broadcasting

KOLs sharing video Logo appears in video Logo appears in video Logo appears in video Logo appears in video
Vendor sharing video Logo appears in video Logo appears in video Logo appears in video Logo appears in video
User sharing video Logo appears in video Logo appears in video Logo appears in video Logo appears in video
Display logo, in sponsor Display logo, in sponsor Display logo, in sponsor
Weekly minigame Logo in game’s post
order order order
Logo appears in video x 26 Logo appears in video x 26 Logo appears in video x Logo appears in video x
Youtube
eps eps participating eps participating eps

Use video for brand’s materials 150,000,000 150,000,000 60,000,000 60,000,000

Use copyright on social

Brand’s materials on social media : Facebook, Use copyright on social Use copyright on social Posts video on brand’s
media with participating
Youtube, Tiktok, Zalo… media with 26 eps media with 26 eps fanpage
episodes
EXLUSIVE SPONSOR
BRANDING PRODUCT PLACEMENT
• Logo on background. • Use products of the
• CIP is upon sponsor. sponsor during practice
• MC thanks the sponsor at time,…
the beginning and end of • Display products in 12
the program. topics / 52 topics (in
doctor’s office, mom &
baby’s room ...)
• Doctors, midwives use the
product to take care of
baby.
PRODUCT USAGE:
• Doctor/Experts answers
the questions about the
product, related question
from moms.
• Characteristics of product
will be demonstrated in
relevant topics.
• Doctors, midwives
mention about the
product
• Other mums mention
about the product during
the direct interview.
SPONSOR PACKAGE
PACKAGES BENEFITS PRICE NOTE

ALL PROGRAM RIGHTS ARE

EXLUSIVE SPONSOR 1,700,000,000
PROVIDED

ALL PROGRAM RIGHTS ARE

GOLDEN SPONSOR 900,000,000 2 Sponsors
PROVIDED

ALL PROGRAM RIGHTS

1 Sponsor/Episode
SPONSOR AN EPISODE PRODUCT PLACEMENT & 66,000,000/EPISODE
(At least 4 episodes)
PRODUCT USAGE
2 Sponsors/Episode
PRODUCT PLACEMENT or
CO - SPONSOR 35,000,000/EPISODE (At least 4 episodes)
PRODUCT USAGE
Source: Kantar Media
RATING VTV9
THANKS
Please contact:
FOR Mr. Nghia Ha – Account Executive

YOUR Phone: 0338 408 706

Email: nghia.ha@ttcmedia.com.vn

TIME