MARKETING PROCESS IN 5 STEPS

MARKETING PROCESS
 UNDERSTAND THE MARKET
 DESIGN STRATEGIES
 ADD VALUE CONCEPT
 ESTABLISH RELATIONS
 MAKE PROFITS AND PROVIDE It is the process where we segment the market, research is carried out and
QUALITY TO CUSTOMERS from that information obtained, we identify strategies, develop projects
and we can evaluate results.

FOR THIS IT
MUST BE DONE

DISTRIBUTION MARKET INFORMATION SYSTEM

MARKET RESEARCH PRODUCT DESIGN ADVERTISING
Con lo anterior podemos tomar
decisiones, en la segmentación de
mercado, es de vital importancia la
recopilación de esta información y
puede realizarse en numerosas etapas
del prelanzamiento o mas adelante

WHAT IT IS DONE We must take into account the

To design our product it is channels: if it is direct or indirect, We must have a team that is
necessary to know the market, the most used channel is the responsible for analyzing,
Know the needs of consumers, we need to know the concept of This is such an important tool in
indirect one in the consumer studying and compiling market
understand the market (needs, the product promoted by our the marketing process, since it
market. information.
desires of clients) through client, studying their behavior. is the way we will show the
surveys, questions, observation. However, the place where the products to people, where we This is to be able to identify the
products can be sold and in what must identify how to reach our trends that the company
way must be selected, this varies target audience and how to do needs.
depending on the characteristics it.
We must take into account External factors
of the product. The advertising that Colgate
innovation in the production of
We must define the commercial this product. Palmolive did was very Environment
objectives of the organization. intelligent to reach its buyers, We analyze and evaluate the
An example of innovation and not only achieve a sale but
One objective could be the sale strategies, the products are
would be the technology also build customer loyalty and
of a product in a new market. improved, with good product
market and a brand that has Points to take into account for achieve a relationship.
goals must be practical this clear concept is APPLE, product distribution quality, the company becomes
launching new Smartphones more competitive.
 Suppliers
every year with high quality.
 Inventory
 Transfer of
Advertising can be OFFLINE ads in the
merchandise
We analyze the market press, radio and television and
 Exports
and the environment ONLINE ads on social networks or
 If it is expensive or can
search engines , it depends on our
be acquired by an
 Competencies market and the objectives we have
With the above we can make average market.
 Target audiences set.
 Location decisions, in market segmentation,
MARKET Google is one of the largest
 Resources the collection of this information is of
SEGMENTATIO advertising platforms.
 Strengths and vital importance and can be done in
N
weaknesses numerous stages of the pre-launch or
 SWOT later.
It is important that to achieve an exchange in our market, we must
influence it, this is when we come to promotions, discounts, offers,
knowing how to persuade our public, all this to reach our objectives,
such as making our brand known and maintaining ourselves. in the
minds of our clients.