Donuts Business Plan

Business Plan “ Creation of the MAGIC DELEITE pastry shop”
Content
YO. EXECUTIVE SUMMARY...............................................................................................3
II. BUSINESS CONCEPT.....................................................................................................4
b. BUSINESS DESCRIPTION..........................................................................................4
1. MISSION....................................................................................................................4
2. VISION.......................................................................................................................4
3. BACKGROUND.............................................................................................................5
4. DEVELOPMENT PHASE..........................................................................................5
5. PRODUCTS...............................................................................................................5
6. TARGET MARKET....................................................................................................5
7. CONSUMERS' NEEDS.............................................................................................5
III. TARGET MARKET...........................................................................................................6
TO. TARGET MARKET SEGMENTATION.......................................................................6
SEGMENT 2.........................................................................................................................6
1. TARGET MARKET SIZE........................................................................................7
2. IDENTIFICATION OF BUYERS.............................................................................7
IV. PRODUCTS OR SERVICES..........................................................................................7
TO. DESCRIPTION OF THE PRODUCT AND/OR SERVICE..........................................7
b. PRODUCT AND/OR SERVICE DIFFERENTIATION....................................................8
v. INDUSTRY ANALYSIS.....................................................................................................8
A. INDUSTRY SIZE........................................................................................................8
B. INDUSTRY GROWTH................................................................................................8
D. SWOT ANALYSIS....................................................................................................16
SAW. MARKETING AND SALES......................................................................................18
1. PRICE STRATEGY..............................................................................................18
2. PROMOTION AND/OR ADVERTISING STRATEGY...........................................18
3. PLACE AND/OR DISTRIBUTION STRATEGY...................................................18
VII. COMPANY OPERATIONS...........................................................................................18
TO. COMPANY PROCESS FLOW.................................................................................20
VIII. ORGANIZATION AND STRUCTURE OF THE COMPANY.......................................20
1
Business Plan “Creation of MAGIC DELEITE pastry ”
x. IMPLEMENTATION PLAN.............................................................................................25
XI. Annexes.........................................................................................................................27
2
YO. EXECUTIVE SUMMARY
This document in its first chapter presents an executive summary.
The second chapter details the concept of business and essential characteristics of the
business, including basic information about the company and description of the business.
This particular chapter includes the business strategy (business mission and vision), that
is, the reason for the business and what the owners want it to be in the future.
The third chapter defines the target market and particularly the market segmentation,
which is a fundamental task to ensure the sustainability of this planning.
The fourth chapter describes the products to be offered, their description, differentiation
and value proposition to customers. In this particular we must highlight that in Nicaraguan
food culture there is the fact that each Nicaraguan consumes a piece of bread daily.
The fifth chapter is intended to thoroughly analyze the industry in which the company
participates, its size, growth and an analysis of the competitiveness of LA PASTELERIA
“MAGIC DELEITE” and a mapping of its main competitors is carried out.
The sixth chapter presents the marketing and sales strategy, the four Ps (Price,
Promotion, Advertising and Place), a sales estimate and the marketing budget to generate
the desired level of sales.
The seventh chapter contains the company's process flows.
The eighth chapter reflects the formal structure of the entity, that is, the organizational
chart.
The ninth chapter details the financial analyzes
3
II. BUSINESS CONCEPT
Company Name/Project Creation of MAGIC DELEITE PASTRY

Idea
Geographic location Calle Paruro R-19 urb.san Martín de socabaya
Kind of society: For profit
Foundation date: June 1, 2016
Non-employees: Fixed:4 Temporary:2

Operations Start Date: June 17, 2016
Products/Services: 1 quinoa donuts (innovative product) flagship product

2 cakes in general
Main customers: 1. People in general
Historical sales of the last 5 years:

Year: 2013 2014 2015 2016
Sales (soles) 0.00 0.00 0.00 200.00
b. BUSINESS DESCRIPTION
1. MISSION
Being a company specialized in the marketing of special cakes and donuts, we will focus
on satisfying and delighting the palate and taste of the most demanding customers,
providing them with a quality, innovative product, made under the highest quality
standards, offering a guarantee in our products and customer service responsibly;
differentiating ourselves by being a company that works with commitment, efficiency, for a
healthy diet for our consumers with quality products.
2. VISION
To be the best pastry shop, with a focus on quality and quantity and so we know that we
can meet all our goals, we want our flavor to be carried in the blood of every Arequipa
wherever they go.
4
3. BACKGROUND
The group of young people from the national university of San Agustín de Arequipa,
located in the city of Arequipa, Department of Arequipa, was born with an entrepreneurial
idea, a project that became a reality this year, initially it began offering secondary
education in the regular shift, the demands of the market and the range of pastry products
was expanded.
4. DEVELOPMENT PHASE
For the year 2017, it is intended to carry out the second stage of its own premises for:
“MAGIC DELEITE” Pastry Shop where special cakes, fine pastries, special breads and
other similar items will be offered.
MAGIC DELEITE Pastry Shop , will be located in the department of Arequipa, District of
Socabaya, born as an alternative to offer sustainable products that use top quality raw
materials and satisfy customers.
5. PRODUCTS.
As the project progresses and as the products are refined, it will gradually acquire
independence and may be self-sustainable and with the capacity to generate income to
employ technical personnel and provide income to families, in this way it would contribute
to improving income and economic level. of their families.
6. TARGET MARKET
The people who have been selected as consumers are all from the city of Arequipa since
we offer the delivery service and the aim is to reach and expand the sales field as for the
city of Moquegua.
7. CONSUMERS' NEEDS.
The people who will consume these products will satisfy their requirements for nutritional
food products with excellent flavor, color, smell and size, taking into account the highest
quality standards and good manufacturing practices.
5
III. TARGET MARKET
TO. TARGET MARKET SEGMENTATION
SEGMENT 2
ANALYZED CRITERIA tiabaya
SEGMENT 1 SEGMENT 3
socabaya Schools
• Location : Arequipa selling products such Sale of innovative Educational

Department as cakes products and centers in each
special cakes district where you
can reach the
sale and
promotion of the
innovative
product
• Demographic factors : General staff General public It serves students
• age, sex, income, between the ages
profession, income of 6 and 16 years
level old. Both genders
• Behavior: frequency of Every birthday season Every birthday In the case of the
use of the product, in case of cakes season in case of flagship product
application of the cakes such as quinoa
product donuts, it is sold
for qualities such
as flavor and
nutritional
contribution.
6
1. TARGET MARKET SIZE

The number of people who make up all potential clients are 1,287,205 inhabitants with
respect to the city of Arequipa, of which are made up of the districts of socabaya and
tiabaya as the main focus of distribution and sale of the innovative product. Of the total
population of Socabaya, the number of inhabitants for Socabaya is 78,135 thousand
inhabitants and for Tiabaya 14,768 thousand inhabitants.
2. IDENTIFICATION OF BUYERS
PURCHASE POTENTIAL
UNITS (PRODUCT: donuts) Suns
CUSTOMERS
36 People x1.00 x 5 x 360 days 64,800 soles per year
Parents and students of
schools
General staff Unit Cake product 153,300 soles per year
It should be noted that for 12 people x35 soles x365 days
every 23 people, two have a
birthday on the same day.
IV. PRODUCTS OR SERVICES
TO. DESCRIPTION OF THE PRODUCT AND/OR SERVICE
PRODUCT CHARACTERISTICS UTILITY FOR THE COMPONENT PRODUCT LINE

CUSTOMER
Food made from flour, DONUTS are a Prepared product sweet product
yeast, water, milk, versatile product Flour, Yeast,
sugar, margarine, etc. in high demand in Salt:
schools and Milk, Water,
appealing to Sugar , Butter ,
children, young Eggs, Oil. 100
people and adults. grams of bread
MAGIC DELEITE The benefit or provide: Calories:
pastry contribution given 210 calories,
Slogan: to the product is Carbohydrates:
the addition of 52 gr., Proteins:
quinoa, in order to 14 gr., Fats: 1.3
strengthen the gr., Fibers: 3.5
nutritional aspects gr., Water: 35%.
and it is fried in Vitamins:
coconut oil, which especially
is stronger with vitamins from
respect to the group B (B1, B6
burning point that and niacin) stand
oils normally out.
present.
7
b. PRODUCT AND/OR SERVICE DIFFERENTIATION

DIFFERENTIATING FACTORS
Quality Personalized Attention, DELIVERY, Good weight.
Price At Low Competitive Costs
Brand Easy to remember because MAGIC DELEITE”, since it is a brand that
reflects the qualities of the products.
Excellence Timely distribution of our products to customers, in attention, and on time of
delivery orders .
MAGIC DELEITE
Relationship Committed to service; the loyalty of our customers and the financial strength
Pastry for our company.
with customers
Social/ In terms of packaging, we are developing new packaging made with
environmental biodegradable or recyclable materials such as paper and cardboard to
impact reduce the use of ICOPOR and plastic. Used cooking oil is delivered to a
company and guarantees non-contamination, which does not generate free
radicals. that cause harm.
v. INDUSTRY ANALYSIS
A. INDUSTRY SIZE
According to the National Bread Census, and by the National Commission of the Baking
Industry, CNIP, there are 10,545 bakeries and almost all of them are of artisanal family
origin. Reason why there is no absolute or relative dominance of the market. It is also
worth noting that there are sales in malls. But our company does not intend for consumers
or clients to come to us, we will go to them in order to promote and offer the special order
service so that products can be made according to their needs. Giving the respective
satisfaction to the user.
B. INDUSTRY GROWTH
The baking industry grows at the rate of the growth of the Nicaraguan population, which
grows 1.3 annually. It is estimated that each of the more than 1 million Arequipeños
consumes a piece of cake daily. For the purposes of this business plan, the target group of
the districts of Sobaya and Tiabaya will be considered.
C. CONSUMER AND/OR CUSTOMER PROFILE

1. The consumer
Consumer profile: our product is aimed at all those people who like this dessert,
people in class A, B and C; people who have customs of giving this type of special
gifts, retail people ages 18 and older in the city of Arequipa.
8
2. Geographic market area

The market studied for the consumption of our product is the city of Arequipa.
Population:
N= 35,600
2
(1.96) x 0.42 x 0.58 x 1287205
N=
( 0.05 )2 ( 35 600−1 )+(1.96)2 x 0.42 x 0.58
N= 385
The total number of surveys to be carried out is 385 surveys that will be carried out in
the center of Arequipa and surrounding areas; through the most accessible routes to
find our potential market.
3. Analysis of demand
Survey Tabulation
1. Do you consume donuts?
Yeah 250
No 135
¿Consume Ud. donuts?
33,16%
66,84%
Si
9
2. Where do you purchase the product?

Supermarkets 93
Bakeries 70
Wineries 13
Stores 42
others 32
¿Dónde adquiere el producto?

32
93
42
13
70
Supermercados Panaderías Bodegas

Tiendas otros
3. On what occasions do you purchase this product?

Anniversarie 106
s
Valentine's 67
Day
Mother's Day 46
Another 31
reason
10
¿En que ocasiones adquiere el

producto?
31
46 106
67
Aniversarios San Valentín

Día de la Madre Otro motivo
4. For these occasions that you usually give?

Chocolates 64
Teddies 33
Cakes 30
Donuts 57
Flowers 40
Other gifts 26
¿Para estas ocasiones que suele regalar?

26
64
40
33
57
30
Chocolates Peluches Tortas

Donuts Flores Otros regalos
11
5. What price do you pay for Donuts?

S/. 75
1.50
S/. 60
1.80
S/. 48
2.00
S/. 38
2.50
S/. 29
2.50
¿Qué precio paga por las Donuts?

29
75
38
48
60
S/.1.50 S/.1.80 S/.2.00 S/.2.50 S/.2.50
6. What flavor of Donuts have you consumed?
dipped in chocolate 77
coconut flavor 45
Simple donuts 28
Filled with delicacy 25
Marbled donuts 75
12
¿Qué sabor de Donuts ha consumido?

75 77
25
45
28
Bañada en chocolate Sabor a coco Donuts simple

Rellena de manjar Donuts jaspeada
7. In what presentations do you purchase the product?
98
Unit
Box of 3 26
Box of 6 36
Box of 9 48
Box of 12 42
4. Demand projection
 Pt 2015= 35,600
 Tc = 1.3%
 Pt 2016 = pt (1+Tc)
 Pt 2016 = 35 600 (1+0.013) 8
 Pt Table Nº1: Population Projection 2016 = 39,475
Population projection:
2016 39. 4753
2017 39.9885
2018 40. 5083
2019 41. 0349

13
2020 41. 5684
Average consumption:
Average or average (for donut consumption per person)
Table No. 2 : Average consumption
98 1 98
26 3 78
36 6 216
48 9 432
42 12 504
250 31 1328
1328
Average= =5.312
250
Projected demand: 2016
Pd= pt x average consumption
Pd= 39,475 x 5,312
Pd= 209.6012
The demand for our product would be 209.6912 units per year.
Table Nº 3 : Projected demand
Years Projected demand
14
2016 210.05
2017 212.78
2018 215.54
2019 218.35
2020 221.19
5. Offer Analysis
The offer of our product would be the bakeries that offer the same product as us and
the companies that offer substitute goods for this, which are stuffed animals, flowers,
gift balloons, roses since our product is directed not for daily consumption but for
special occasions such as: Valentine's Day, Mother's Day among other important dates
that do not usually go unnoticed.
Company that offers these products:
- Rosatel
- Delivery Ross
- “Las Americas” Bakery
- Whims
- Others
6. Competitor analysis
The competition we have offers products for occasions and sells to people in segment
A, B at prices that consumers are willing to pay for a quality product, mostly this
competition is retail sales, that is, they are within the reach of the consumer or client.
7. Price analysis
This function depends on the company's production volumes and will have a profit
margin of 25% on the production cost.
Prices vary according to the consumer and the quantity purchased:
15
Table Nº4: Product prices
Amount Direct customer price Wholesale price
Unit 2.00 1.50
Box of 3 units 5.50 5.00
Box of 6 units 11.00 10.00
Box of 9 units 17.00 16.00
Box of 12 units 22.00 20.00
D. SWOT ANALYSIS
INTERNAL FACTORS EXTERNAL FACTORS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
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1. Experienced staff. 1. New pastry 1. In the 1. Appearance of

2. Degree of 2. Capital aforementioned competitors in the
technicalization limitations. districts there is area.
intended. 3. Little information not a high 2. Competition can
3. Well-defined about the number of improve product
mission and product. direct quality.
objectives. 4. Climate changes. competition. 3. Constant variation
4. Location of the 5. Greater slowness 2. The growing in prices of raw
premises, to enter the existence of the materials, rising
favorable market commercial prices.
(commercial population 4. The economic
areas). makes these a situation
5. Personalized potential stagnates and
attention. market for our there is no
company. reactivation and
6. Variety of products. 3. We offer therefore family
7. Good atmosphere unusual income
of the place. products for our decreases, which
8. Comfort. tradition, but can affect sales
9. Presence on the they are and recovery.
website and striking given 5. Substitute
Facebook. that we offer a products
mix of flavors 6. There are several
that are substitute
pleasant to the products such as
palate. traditional bread,
4. Present the arepa, etc.
company and 7. We are new in the
its products in market therefore
Quermese, so we are not
that they get to positioned in the
know us minds of
consumers.
8. The fact that the
price of the
product is so tied
to inflation makes
it vulnerable to
price variations.
9. Delay in the
acquisition of raw
materials.
17
SAW. MARKETING AND SALES
A. MARKETING PLAN
1. PRICE STRATEGY
To be successful and differentiate itself from the competition , MAGIC DELEITE PASTRY,
FLAG PRODUCT DONUTS ENRICHED WITH QUINOA. He will manage Michael Porter's
differentiation strategy, due to the need to diversify the product offering, giving it added
values such as: Freshness, flavor, size, variety, quality of service, speed of delivery, home
delivery, packaging. that will position our product as unique in the local market, we will also
apply a promotional and advertising strategy plan.
2. PROMOTION AND/OR ADVERTISING STRATEGY.
Advertising : Free media such as emails and social networks and the website will be
used. Additionally, advertising will be done through advertising banners in strategic places,
in sectors surrounding the target market. Flyers will also be used, where we will explain
what we sell, with the relevant data. of the business (address, email, website and
telephone number).
Promotion : Free tastings will be offered to some visitors to the store during the first
month of opening, so that our customers can check their quality and we will give discounts
and give gifts in special seasons.
3. PLACE AND/OR DISTRIBUTION STRATEGY
Sales will be in retail, taking advantage of the privileged geographical position that the
districts have in reference to the schools where the products are also sold at the kiosks.
VII. COMPANY OPERATIONS.
The company must first secure the infrastructure in which it will operate, then acquire the
machinery and equipment necessary to carry out the work. Likewise, you must
simultaneously hire qualified, experienced personnel who share the values that
characterize the family and the organization.
IDENTIFICATION OF SUPPLIERS
18
AGRICORP, IMISA, ECONOMAR, NESTLE, CAFÉ SOLUBLE, ESKIMO, COCACOLA,

NABISCO CRISTAL PASTELRIA MAGIC DELEITE will make purchases of basic
equipment and utensils:
 PLASTIC SPOON : A spoon is needed to mix flour and yeast. Stainless steel
bowls: for the masses. They are used with a lid for sourdoughs.
Dough Scraper: Vital for removing stuck-on dough.
 PRECISION SCALE: It is essential to weigh the ingredients with exact
measurements and in small quantities.

MEASURING JUG : A jug with visible markings is very useful for measuring liquids.
 MEASURING SPOONS : to have ingredients with the right measurement.

 ROLLER : used to stretch the dough.
 SAW-TYPE KNIFE: This knife cuts bread easily and cleanly even if the crust is
hard.
 BRUSH: They are used for glazes and coatings on some breads and pastries.
 SCISSORS: Can be used to make special cuts and decorate the dough.
 DOUGH CUTTER: accessory for marking bread before putting it in the oven.
 THERMOMETER : used to test the temperature of the water when preparing the
yeast.

STAINLESS STEEL STRAINER: Ideal for sifting different types of flour together.
 Basic Equipment / Mixer and kneader: These equipment are quite useful for
mixing and kneading bread, to obtain a uniform and totally elastic mixture. It is very
important to keep in mind that you should knead at low speeds to avoid
overheating the dough.
 Oven with time and temperature control: Very important when producing a
quality product that time and temperature can be controlled. Some equipment
comes with several chambers, gas-powered and with programmable memories to
standardize processes and obtain several products of different temperatures at the
same time.
19
TO. COMPANY PROCESS FLOW
VIII. ORGANIZATION AND STRUCTURE OF THE COMPANY
20
IX. INVESTMENT AND FINANCING
A. Investment
Table Nº5: Investment
I. Fixed investment Unit Sub. Total %

price Total
I.1. Inv. Tangible fixed
I.1.1. Maq. and 4,500.00 29.72

equipment
1 industrial kitchen 250.00 250.00
2 fans 75.00 150.00
Computer 1,750.00 3,500.00
Phone 300.00 600.00
I.1.2. Furniture and 4,965.00 32.70

fixtures
8 tables 70.00 560.00
32 chairs 70.00 2,240.00
Shelves 450.00 450.00
Desk 30.00 60.00
Large display cases 350.00 700.00
Preservative for drinks 455.00 455.00
2 large tables 250.00 500.00
I.2. Inv. Fixed intangible 1,080.00 7.13
Operating license 30.00
Project profile 1,050.00
II. Working capital 7.77
21
II.1. Stocks 1.177.00 1177.00
Raw material 377.00
Supplies 800.00
II.2. Available 2,420.00 15.98
Hired staff 2,000.00
Light 120.00 240.00
Water 45.00 90.00
Phone 45.00 90.00
Required 700.00 4.62
Advertising 250.00 250.00
Local (rented) 450.00 450.00
III. Unforeseen 300.00 1.98
Total investment 15,142.00 100.00
Stock:
Table No.: Stocks
Items Total
Flour 250.00
baking powder 12.00
Milk 170.00
Butter 54.00
Sugar 70.00
powdered sugar 150.00
liquid dyes 75.00
22
Coverage 84.00
Delicacy 100.00
Grajeas 14.00
grated coconut 16.00
Oil 137.00
Total stock 1177.00
Available:
Table Nº6: available I
Concept
Wages and salaries
direct labor 600.00
indirect labor 600.00
Administrative 800.00
Total 2000.00
Table No. 7 : available II
Concept
Electricity 240.00
Water 90.00
Communications 90.00
Total 420.00
Achievable:
23
Concept Total cost
Rental of premises (office and plant) 450.00
Advertising contract 250.00
Total 700.00
B. Financing
Items Bank Member Total

contribut investme
ions nt
I. Investment 28,348.00
I.1. Tangible fixed investment 10,000.00 16,629.00
Land and buildings 300.00
Machinery 14,183.00
Furniture and fixtures 2,146.00
I.2. Intangible fixed investment 1,080.00 1,080.00
II. Working capital 5,572.00
2.1 stocks 1,500.00
2.2. available 2,970.00
2.3. demandable 830.00
III. Unforeseen 300.00
Total Investment 11,719.00 23,281.00 35,000.00
Percentage participation 33% 67% 100%
24
25
x. IMPLEMENTATION PLAN
Implementation Plan Matrix Months/Year 1
E
I
Measure A Y
Cost T J J T T Yea Yea
Current situation Aim Goals ment Strategic Activities Milestones Responsible N F M M e N d
US$ O . . O H r2 r3
indicator D s
E
R
Area 1
Quote for infrastructure
improvement work
40 square
meters of Equipment and machinery quote
Built bakery
oven and
workshop
production
Construction of area INTECJO bakery
the bakery and shop and
store area workshop built
Constructed Quote for infrastructure
store area improvement work
2 of store
15 m Shelving Quote
PRODUCTION
Area: 2 Months/Year 1
Preparation of the simplified
marketing plan document
Visit the institutions that were
100% selected and distribute graphic
execution of Executed marketing
1 plan made propaganda plan
marketing
Preparation of plan
marketing work
program
COMMERCIALIZATION
26
Implementation Plan Matrix Months/Year 1
E
I
Measure A Y
Cost T J J T T Yea Yea
Current situation Aim Goals ment Strategic Activities Milestones Responsible N F M M e N d
US$ O . . O H r2 r3
indicator D s
E
R
Area: 3 Months/Year 1
Call for bakery staff.
Select the
personnel in Initial interview.
charge of 5 hired
preparing collaborators
baking Selection process.
HUMAN RESOURCES Competent
personnel for the products.
execution of Hiring process.
baking work
Select the Call for students of technical
students who careers related to baking.
will carry out 15 practicing
their technical Initial interview.
students
practices.
Selection process.
Hiring and internship process.
27
XI. Annexes
Loan made by the MAGIC DELEITE pastry shop Amount 10,000.00

Loan 10,000.00 Dollars Commission 0.00%
Commission
Months term 60 Amount 0.00
Years term 5 Net Receive 10,000.00
INITIAL DATE: 31/09/2014 Deduction Check Monthly
T/Change BDF
No. LEVEL FEE LOVE INTERESTS BALANCE PAYMENT DATE
1 287.68 87.68 200.00 9,912.32 30/07/2016
2 287.68 89.43 198.25 9,822.89 30/08/2016
3 287.68 91.22 196.46 9,731.67 30/09/2016
4 287.68 93.05 194.63 9,638.62 30/10/2016
5 287.68 94.91 192.77 9,543.71 30/11/2016
6 287.68 96.81 190.87 9,446.91 30/12/2016
7 287.68 98.74 188.94 9,348.16 30/01/2017
8 287.68 100.72 186.96 9,247.45 28/02/2017
9 287.68 102.73 184.95 9,144.72 30/03/2017
10 287.68 104.79 182.89 9,039.93 30/04/2017
11 287.68 106.88 180.80 8,933.05 30/05/2017
12 287.68 109.02 178.66 8,824.03 30/06/2017
13 287.68 111.20 176.48 8,712.83 30/07/2017
14 287.68 113.42 174.26 8,599.41 30/08/2017
15 287.68 115.69 171.99 8,483.72 30/09/2017
16 287.68 118.01 169.67 8,365.71 30/10/2017
17 287.68 120.37 167.31 8,245.35 30/11/2017
18 287.68 122.77 164.91 8,122.58 30/12/2017
19 287.68 125.23 162.45 7,997.35 30/01/2017
20 287.68 127.73 159.95 7,869.61 28/02/2017
21 287.68 130.29 157.39 7,739.33 30/03/2017
22 287.68 132.89 154.79 7,606.43 30/04/2017
23 287.68 135.55 152.13 7,470.88 30/05/2017
24 287.68 138.26 149.42 7,332.62 30/06/2017
25 287.68 141.03 146.65 7,191.59 30/07/2017
26 287.68 143.85 143.83 7,047.75 30/08/2017
27 287.68 146.72 140.95 6,901.02 30/09/2017
28 287.68 149.66 138.02 6,751.36 30/10/2017
29 287.68 152.65 135.03 6,598.71 30/11/2017
30 287.68 155.71 131.97 6,443.00 30/12/2017
31 287.68 158.82 128.86 6,284.19 30/01/2018
32 287.68 162.00 125.68 6,122.19 28/02/2018
33 287.68 165.24 122.44 5,956.95 30/03/2018
34 287.68 168.54 119.14 5,788.41 30/04/2018
35 287.68 171.91 115.77 5,616.50 30/05/2018
36 287.68 175.35 112.33 5,441.15 30/06/2018
28
SURVEY TO DETERMINE THE STAR PRODUCT OF THE MAGIC

DELIETE COMPANY
SURVEYS CARRIED OUT FOR PRODUCT CHOICE
1. SEX
GRAPH 1: Public surveyed
Female
Male
In graph 1 it can be seen that the male sex was the one who completed the most surveys, however
the surveys were done at random, so this does not determine that it is the group that consumes the
most certain products.
2. AGE
GRAPH 2: Age histogram
In graph 2 it is observed that 80% of the values are less than or equal to 25, this means that the
largest number of consumers are between these ages, however this does not determine that
possible consumers are also in other ranges. old.
29
GRAPH 3: Of the products mentioned, which one do you prefer?
Graph 3 shows that donuts are the product preferred by the people surveyed with 51.9%, followed
by individual pizzas. With this, it is determined that donuts are the product to be developed in the
future as a project.
CHART 4: What price are you willing to pay for the product?
In graph 4 we notice that 44.4% of the people surveyed are willing to pay 1.00 s/ for the chosen
product, whatever it was, and 33.3% would pay 1.50 s/; However, this at the same time represents
for us a price reference for our chosen product, which in this case are donuts.
30
CHART 5: How often would you consume the product?
In graph 5 we observe that 33.3% would consume the chosen product at least once a week,
followed by a population of respondents of 29.6% who would consume the product even every other
day. This reference helps us determine possible days of the week on which to offer the product.
CHART 6: What do you consider when purchasing a product?
31
Graph 6 shows that 66.7% of the surveyed population considers flavor as the main requirement
when purchasing a product, followed by price with 25.9%. This data will help us determine some
parameters to take into account when preparing our chosen product, which we saw in graph 3 are
donuts.
32

Donuts Business Plan

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Business Plan “ Creation of the MAGIC DELEITE pastry shop”

YO. EXECUTIVE SUMMARY

This document in its first chapter presents an executive summary.

The seventh chapter contains the company's process flows.

The ninth chapter details the financial analyzes

II. BUSINESS CONCEPT

Company Name/Project Creation of MAGIC DELEITE PASTRY

Non-employees: Fixed:4 Temporary:2

Products/Services: 1 quinoa donuts (innovative product) flagship product

Main customers: 1. People in general

Historical sales of the last 5 years:

III. TARGET MARKET

TO. TARGET MARKET SEGMENTATION

• Location : Arequipa selling products such Sale of innovative Educational

1. TARGET MARKET SIZE

IV. PRODUCTS OR SERVICES

TO. DESCRIPTION OF THE PRODUCT AND/OR SERVICE

PRODUCT CHARACTERISTICS UTILITY FOR THE COMPONENT PRODUCT LINE

b. PRODUCT AND/OR SERVICE DIFFERENTIATION

C. CONSUMER AND/OR CUSTOMER PROFILE

2. Geographic market area

¿Consume Ud. donuts?

2. Where do you purchase the product?

¿Dónde adquiere el producto?

Supermercados Panaderías Bodegas

3. On what occasions do you purchase this product?

¿En que ocasiones adquiere el

Aniversarios San Valentín

4. For these occasions that you usually give?

¿Para estas ocasiones que suele regalar?

Chocolates Peluches Tortas

5. What price do you pay for Donuts?

¿Qué precio paga por las Donuts?

S/.1.50 S/.1.80 S/.2.00 S/.2.50 S/.2.50

6. What flavor of Donuts have you consumed?

Filled with delicacy 25

¿Qué sabor de Donuts ha consumido?

Bañada en chocolate Sabor a coco Donuts simple

7. In what presentations do you purchase the product?

2018 40. 5083

2019 41. 0349

Table Nº 3 : Projected demand

Years Projected demand

Table Nº4: Product prices

Amount Direct customer price Wholesale price

Unit 2.00 1.50

Box of 3 units 5.50 5.00

Box of 6 units 11.00 10.00

Box of 9 units 17.00 16.00

Box of 12 units 22.00 20.00

INTERNAL FACTORS EXTERNAL FACTORS

1. Experienced staff. 1. New pastry 1. In the 1. Appearance of

SAW. MARKETING AND SALES

2. PROMOTION AND/OR ADVERTISING STRATEGY.

3. PLACE AND/OR DISTRIBUTION STRATEGY

VII. COMPANY OPERATIONS.

AGRICORP, IMISA, ECONOMAR, NESTLE, CAFÉ SOLUBLE, ESKIMO, COCACOLA,

 MEASURING SPOONS : to have ingredients with the right measurement.