1.1.

PRODUCT DEFINITION

A cafeteria is a hospitality establishment where snacks and meals are served,

generally mixed dishes, but not menus or cards. A cafeteria shares some
characteristics with a bar and others with a restaurant. It is mainly characterized
by serving at the bar, and the possibilities of consuming food are basic. The
service is fast, express .

In some countries, a restaurant is called a cafeteria where waiter service is not

offered, and where customers use a tray to go to a menu bar and choose their
dishes, and then go through the cashier to pay, mainly in centers. commercial,
work and schools.

The first coffee shops began to open in Istanbul in the year 1550 , and from
that moment on their number rapidly grew. These establishments were meeting
points for Turks , who met to discuss men's issues and thus be able to escape
from everyday life. Although the sultans tried on many occasions to ban coffee
shops, they were unable to obtain positive results, since this would have
harmed the high tax they obtained from the coffee trade in Europe and the
territories of the Ottoman Empire.

Soon the custom of coffee shops spread throughout the Balkan territories of the
Ottoman Empire.

One of the first European coffee shops established on the basis of the Turkish
ones was known as La Bottega del Caffé, in Venice in the year 1624.

In 1692 the first coffee house was opened in the city of London. Then the same
thing happened in Berlin, Vienna and Budapest. Cafes became meeting places
for philosophers and intellectuals, where ideas were discussed and exchanged.

A cafeteria generally does not offer alcoholic beverages. It focuses specifically

on coffee, tea or milk chocolate. Other options can vary between bread, broth,
sandwiches, and desserts that complement your trade.
 PRODUCT CHARACTERISTICS

PRODUCT CHARACTERISTICS SPECIFICATIONS APPLICATIONS

 Tea is an ancient stimulating  It is an infusion of the  to lose weight
drink originating from China. leaves and buds of the  strengthens teeth
 He red you tea plant (Camellia  Delays aging.
Tea  He white you sinensis)  Lowers cholesterol-
 He Green You  Prevents poor
 THE Black Tea circulation.
 He Semi-fermented Tea

 It comes from the Cocoa plant.  The mixture with sugar  Promotes joy.
 It grows in humid places in the and flavorings produces  It's exotic
jungle. different types of  It is used as
Chocolate  They are sweet and bitter. chocolates. medicine
 Dark chocolate is 50%  Used as a cosmetic
cocoa mass
 It is an opaque whitish liquid  Good for the bones.  Chocolates
with numerous benefits and  Headquarters must be  Improves the flavor
Milk properties. It is very common to kept refrigerated. of fish.
produce dairy products, such as  Do not boil for too long.  Softens the skin
yogurt, butter, cheese.  To make yogurt and
cheese
Bread  The bread is made with flour,  It is rich in  Burgers
water and salt (optional) and carbohydrates, proteins  Piqueos
may contain other additional of plant origin, since it  Accompaniment to
ingredients, fruits, nuts, comes from cereal typical foods.
sausages, a variety of cereals, grains, fiber, B vitamins  For breakfast.
etc. (B1, B2, B3, B6), minerals  To make meals in
(phosphorus, recipes.
magnesium and  In medicine.
potassium. It also
contains sodium due to
the addition of salt to
the preparation) and has
little fat.

Juices  Fruit juice or juice is the
liquid substance that is
extracted by blending, usually
by pressure.
 They are nutritious
 They contain many vitamins.
 They are good for health.
 They are good for health
without causing harm.
 They are very nutritious
depending on how they
have extracted the most
from the fruits.
 They are drunk instantly
because they are very
perishable.
 At breakfast.
 To quench thirst.
 They're healthy.
 To make alcoholic
beverages.
 To calm hunger.
 To lose weight.

Sandwiches  The ingredients are: turkey  It is used as a breakfast  At breakfast.

meat, bacon, sliced cheese, meal and it is very typical  At Picnics.
finely chopped lettuce leaves, to make it with different  As appetizers.
sliced tomato, and mayonnaise ingredients.  To kill hunger.
 served on toast.  They are very perishable.
 It is a breakfast and snack.  Does not contain
preservatives.
 Depending on the inputs
they degrade.
Desserts  Desserts have always been the  There are desserts that  At lunch.
finishing touch to a meal. A are prepared at the  At dinners.
good dessert will highlight the moment or in advance,  In meetings.
satisfaction of the previous in order to please the  On birthday.
foods palate since there are  As snack.
 They contain nutritional desserts in all  Inaugurations.
elements such as fruits, milk, temperatures and  Anniversaries.
eggs and energy elements such textures (at the same  At weddings.
as sugars and fats. time, hot, cold, frozen
and mixed).
 They are caloric and
energetic.
Wines  Wines have five basic  It is a drink derived from  At Lunches.
characteristics: sweetness, grapes that can be  At dinners.
acidity, tannins, fruit and body. enjoyed alone or in the  In meetings.
company of food. In  On birthday.
addition to having the  At weddings.
function of stimulating  In protocol
appetite, it is also presentations
responsible for
highlighting the flavor of
some foods.
1.2. MIX PRODUCT

“It is the marketing mix, which must be prepared in a balanced way to achieve
the results, as in the mixture of a well-prepared cooking dish, the ingredients
must be well weighed and in the right proportions so that the result is optimal”
12 This mixture is It consists of product, price, place, distribution and
promotion/advertising. It must be taken into account that the 4ps were the
beginning of market analysis, over the years new theories appeared, among
which is that of Philip Kotler. “In this change the center of attention is no longer
the product but the customer. We do not focus on a sales price, but on what the
acquisition cost is for the buyer. We changed from distribution and sales to
comfort of access to service or convenience” (Maldonado, 2013, 61.p). It is
about “creating a community; a direct and trusting relationship with the client
that leads us to timely provide the products to the client and therefore increase
sales.

PREPARATION OF MIX PRODUCT

Continental Breakfast: basket of bread or toast, butter

or jam, fruit juice and coffee.

American Breakfast: basket of bread or toast, butter

or jam, scrambled eggs with ham and sausage, fruit
juice with coffee

Creole Breakfast: crusty bread, portion of

chicharrón, fried sweet potato and coffee and
juice

Light Breakfast: Petipanes, butter or jam,

waffles and coffee.