DA CDA

the structure, organization, and - ______________________________________________________

Focus meaning of discourse - reveal the underlying power structures and ideologies that shape
______________________________ and are shaped by language use

- uncover and challenge dominant discourses that contribute to

understand and describe discourse
_______________________________________________________
Objectives patterns and structures, often without
- expose hidden meanings, prejudices, and ideologies in language use
a specific agenda for social change
to promote social critique and change

use a range of methods to analyze

employs additional critical theories and frameworks
discourse (textual analysis,
Methodology (e.g.: feminism, post-colonialism, or Marxism)
interviews, observation, and
 _____________________________________________________
contextual analysis)  both

- focus on analyzing social, political, or institutional discourses

analyze a broader range of discourses
(______________________________________________________)
Scope (_____________________________
to uncover hidden power relations and ideologies
_____________________________)
- explore the social and political implications of discourse by looking
beyond the surface-level meanings of language
without a specific emphasis on power relations analyze power dynamics and ideological influences

without a specific emphasis on power relations analyze power dynamics and ideological influences

without a specific emphasis on power relations analyze power dynamics and ideological influences

without a specific emphasis on power relations analyze power dynamics and ideological influences

without a specific emphasis on power relations analyze power dynamics and ideological influences

without a specific emphasis on power relations analyze power dynamics and ideological influences

without a specific emphasis on power relations analyze power dynamics and ideological influences

without a specific emphasis on power relations analyze power dynamics and ideological influences
investigates the relationship between language, power, ideology, and social change e.g.: media or political rhetoric

investigates the relationship between language, power, ideology, and social change e.g.: media or political rhetoric

investigates the relationship between language, power, ideology, and social change e.g.: media or political rhetoric

investigates the relationship between language, power, ideology, and social change e.g.: media or political rhetoric

investigates the relationship between language, power, ideology, and social change e.g.: media or political rhetoric

investigates the relationship between language, power, ideology, and social change e.g.: media or political rhetoric

investigates the relationship between language, power, ideology, and social change e.g.: media or political rhetoric

investigates the relationship between language, power, ideology, and social change e.g.: media or political rhetoric
e.g.: everyday conversations, literary texts, or even visual or multimodal
inequality, oppression, or marginalization
communication

e.g.: everyday conversations, literary texts, or even visual or multimodal

inequality, oppression, or marginalization
communication

e.g.: everyday conversations, literary texts, or even visual or multimodal

inequality, oppression, or marginalization
communication

e.g.: everyday conversations, literary texts, or even visual or multimodal

inequality, oppression, or marginalization
communication

e.g.: everyday conversations, literary texts, or even visual or multimodal

inequality, oppression, or marginalization
communication

e.g.: everyday conversations, literary texts, or even visual or multimodal

inequality, oppression, or marginalization
communication

e.g.: everyday conversations, literary texts, or even visual or multimodal

inequality, oppression, or marginalization
communication