Vivekananda Institute of Professional Studies-Technical Campus

Vivekananda School of Journalism and Mass Communication

ADVERTISING LAB
(Subject Code: 252)

Submitted by Submitted to
R. Snigdha Ramani Ms. Neha Pande
06629802421 Assistant Professor

Accredited Grade “A++” by NAAC, Recognized under Section 2(f) of UGC,

Affiliated to Guru Gobind Singh Indraprastha University,
Recognized by Bar Council of India Approved BY AICTE, ISO 9001:2015
AU Block, Outer Ring Road, Pitampura, Delhi - 110034
 Certificate of Completion
Certified that the Public Relation Lab (Paper Code-252) submitted by R. Snigdha
Ramani; Enrolment No. 06629802421 has been completed under my supervision.

Date: Subject Faculty

Ms. Neha Pande

 ACKNOWLEDGEMENT

I would like to express my gratitude to my guide Ms. Neha Pande, who gave me
the opportunity to work in a department of my interest, which also helped me in
doing a lot of research and I came to know about so many new things for which I
am thankful to him.

I want to express my heartfelt gratitude to Prof Dr. Charulata Singh for providing
us with resources to manage studies in these testing times and all the people behind
this report. Starting with my family whose unconditional love and support has
always been of great importance boosting my spirits and urging me to farewell in
my career. It has been a period full of challenges and new learning opportunities
that made me aware of the professional world and taught me to positively grow.
 Table of Content

S. No. Topic Page No.

1. TV ad analysis 4-5
2. Print ad 6
3. Radio ad 7
4. TVC 8-11
5. Brand analysis 12-15
 1. Tv ad analysis (before and after 2002)

Type of Product- Nutritional supplement

(Fast moving consumer good)
Product Name: Complan

Before 2002:

Unique Selling Proposition: Complan is a nutritional supplement marketed to help children grow
strong and healthy.
Tagline: "I'm a Complan Boy/Girl”
Duration: 00:40
Copy: Complan, 23 vital nutrients, complete planed food
Appeal to the Public: Emotional Appeal
After 2002:

Unique Selling Proposition: Complan is a nutritional supplement marketed to provide children

with superior nutrition for their overall growth and development.
Tagline: Umedo se aage badne ka plan complan
Duration: 00:30
Copy: Complan,2X Faster growth, supports memory and concentration,100% milk protein and
34 nutrients
Appeal to the Public: Emotional appeal
2. Diabetes print ad
 3. Radio ad

Voice Sound effect Duration

Refreshing fizzing 00:02

Thirsty for a taste that 00:05

delights your senses?
Opening a soda can 00:07

Introducing Limca, perfect 00:15

balance of sweetness and fizz
crafted to perfection.
Ice cubes clinking 00:17

With each sip, you'll be Pouring liquid 00:20

transported to a world of pure
refreshment.

Experience the tantalizing 00:25

taste that keeps you coming
back for more.
Jingle 00:30
 4. TVC

[FADE IN: EXT. BRIGHTLY LIT CAFÉ - DAY]

[wide shot of a trendy and vibrant café. The customers are smiling and having a
great time.]

[CUT TO: INT. CAFÉ]

[close up of a woman wearing a pair of stylish headphones. She’s smiling and

tapping her foot to the music.]

[CUT TO: INT. CAFÉ - CLOSEUP]

[close up of the woman’s face, her eyes closed and her head bobbing to the music.]

[CUT TO: INT. CAFÉ - WIDE SHOT]

[We get a wide shot of the café, with the woman in the foreground, her headphones
plugged into a device on the table in front of her.]

[FADE TO BLACK]

[FADE IN: TITLE CARD - “THE ULTIMATE HEADSET EXPERIENCE”]

[The title card fades out to reveal a close up of the woman’s face, still smiling. Her
eyes open.]
[CUT TO: INT. CAFÉ - CLOSEUP]

[We see the woman’s eyes, as she looks directly into the camera and takes off her
headset.]

[VOICEOVER]
Introducing the new headphones from Sony. Enjoy powerful sound, immersive
audio and wireless freedom with our sleek and stylish headphones.

[CUT TO: INT. CAFÉ - WIDE SHOT]

[close up of headset]

[VOICEOVER]
Experience the ultimate headset experience with Sony.

[FADE TO BLACK]
 5. Brand Analysis table

Vision Mission Value Purpose

Parle G To grow quickly and Parle G's objective is The purpose of
supply items that that as currently, it is Parle G
would satisfy the the leading company Corporation is
needs of each age. in the food industry, it to enhance the
Parle G visualizes believes in 'Good quality of life of
developing a trained Food, Great Life" individuals by
labor force which playing its part
would help the and supplying
company to grow. healthy food. It
wants to help
the world in
forming a
healthy and
much better
future for it. It
likewise wishes
to motivate
people to live a
healthy life.

Cadbury “Working together to Cadbury’s mission is 1.They believe in Our purpose is

create brands people to provide the ethical business to empower
love”. The company’s ultimate experience of practices and work people to snack
vision outlines that cocoa to food lovers with integrity to right. We will
they value everyone and tantalize their remain the people’s lead the future
they are associated taste buds with unique favorite and a top of snacking
with, from Cadbury drinks, giant of the around the
stakeholders to Choco bars, and other chocolate industry. world by
consumers. They are products. “Cadbury offering the
2.The company
passionate about means quality; this is right snack, for
values its
winning the hearts of our promise. Our the right
consumers,
the people by reputation is built moment, made
stakeholders, and
continuously upon quality; Our the right way.
other people
improving commitment to That means
associated with
continuous delivering a
them.
improvement will broader range
ensure that our 3.Cadbury promises of delicious,
promise is delivered.” to make high-quality
improvements to snacks that
 suit the changes in nourish life's
people’s mindset moments, made
and the market with sustainable
demands. ingredients and
packaging that
4.They believe in
consumers can
working tirelessly
feel good about.
to exceed
customers’
expectations.
5.Whether it is
personal well-being
or caring for the
planet, the company
values both.
6.The company
values its growth
and focuses on
quality at the same
time.
7.The company
believes in
spreading
happiness, joy, and
bliss through the
sweetness of
chocolate bars and
candies.

Haldiram Achieve continuous make available Our core emphasis

and sustainable authentic, tasty and is on delivering
growth in the quality vegetarian healthy, traditional
business, within India food products made as and delicious foods.
and abroad, per global standards at Our persistent focus
organically and reasonable cost, in is on quality and
inorganically; India or abroad; freshness; we
Strengthen leadership remain ahead of realize our
in traditional snack competitors through responsibility to
items, Indian sweets product-innovation, continue delivering
and attain leadership adopting new food that our
in western snack technologies and customers admire
items; and achieve optimum cost around the world.
Keep innovating new of production; After all, the award
 quality products and always abide by law that we cherish the
delight consumers by and care environment; most is the one
offering wide range provide a friendly given by our
of quality food working environment customers.
products at that attracts best talent
competitive rates. and offers opportunity
to our employees to
excel and build
career;
provide growth
opportunity to all
stakeholders including
Stockists, distributors,
retailers, suppliers,
etc.;
be a debt free
company, as far as
possible;
Enhance shareholders
net worth; and
Contribute for social
causes (Return to
society)

Amul The test of India is to Expansion of The special thing Their values are
be a part of distribution network, about Amul is, it is based upon
everyone's life and to creative marketing, not a private or performance,
provide satisfaction consumer education public company. It quality, respect,
to farmers, their and product is a cooperative integrity and
customers, employers innovation and society that started responsibility,
and distributors. providing to provide justice to honesty,
remunerative returns farmers in 1946. At openness and
to farmers. that time, there was courtesy.
a middleman in
cities who offered a
very less amount of
money in exchange
for milk. To solve
this problem, Dr.
Verghese started
Amul with the
cooperation of other
farmers.

Nestle Its vision statement is Its mission statement Its core values are Enhancing
“to be a leading, is “the world’s “full legal quality of life
competitive, leading nutrition, compliance, and
Nutrition, Health and health, and wellness honesty, fair contributing to
Wellness Company company. Our dealings, integrity, a healthier
delivering improved mission of “Good and respect. future. We want
shareholder value by Food, Good Life” is to help shape a
being a preferred to provide consumers better and
corporate citizen, with the best tasting, healthier world.
preferred employer, most nutritious We also want to
preferred supplier choices in a wide inspire people
selling preferred range of food and to live healthier
products. beverage categories lives. This is
and eating occasions, how we
from morning to contribute to
night. society while
ensuring the
long-term
success of our
company.