Contact

Arnab Hazra
www.linkedin.com/in/arnab- Regional Business Manager- East at Unibic Foods India Pvt. Ltd
hazra-9ab3b065 (LinkedIn) Kolkata, West Bengal, India

Top Skills Summary

Sales Forecast, Team Handling,
Dealer Management, Budget An enterprising professional with 18 years of experience in
Handling, Supply chain displaying record of achievement in conceiving & implementing
Training & Development, Service ideas that have fueled market presence and driven revenue with
Orientation
exceptional relationship management skills
Strategy

Experience
Unibic Foods India Pvt Ltd
Regional Business Manager- East
September 2022 - Present (1 year 3 months)
Kolkata, West Bengal, India

Exide Industries Limited

2 years 11 months

Zonal Head- East

August 2020 - January 2023 (2 years 6 months)
Kolkata, West Bengal, India

Regional Sales Manager

March 2020 - July 2020 (5 months)
Ranchi

Mondelez India Foods Private Limited

Senior Area Sales Manager
October 2017 - March 2020 (2 years 6 months)
Patna Area, India

• Category wise monthly target achievement with specified growth

• Driving Cooler agenda- purity/ sales value/ placement/ recovery etc.
• Gaining of market share & ND for specific brands
• Visibility at market with specified display criteria
• Driving other specific agendas- unique line billed, WOA, no. of bill-cut, District
wise rural distribution with village/ outlet addition
• Driving specific brand in specific occasions, like, Rakhi, Diwali, Durga Puja,
Valentine’s day, Friendship Day etc

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• Planning & proper execution of trade-loads to maximise sales pull.
• Managing a team of 2 Senior sales executive, 6 Sales executive, 19 rural
Territory sales in-charge & 120 retail sales person

Parle Agro Pvt Ltd

Business Head At Parle Agro Pvt Ltd
March 2017 - October 2017 (8 months)
Bihar, India

PepsiCo (Frito Lays)

Senior Area Sales Manager
March 2013 - February 2017 (4 years)
Patna Area, India

Key Result Areas

 Entrusted with the responsibility of providing sales forecasting with
proper trade loads to support the brands
 Organizing channel wise marketing activity (planning & execution) to
support the sales & increase brand loyalty
 Steering efforts in ensuring maximum AVA (availability/ visibility/
accessibility) to influence the impulse purchase through different
visibility programme/ schemes
 Assisting in maintaining supply chain, coordinating with central
warehouse, transporters to get the proper stock at proper time
 Recognising opportunities to increase recall of brand among
consumers which will impact on business
 Accomplishing the daily key performance indicators like productivity,
SKU per call through secondary sales force
 Leading a team of 9 customer executives, 120 pilot sales man & 60
distributors
 Organizing & imparting training to new joiners to understand business
& groom up in the professional world
Highlights:
 Adjudged as highest growing area Sales Manager in East India- PepsiCo
in 2013
 Bagged Region Ring of Honour Award (as the only person in East) for
the performance of 2014
 Displayed excellence in penetration of distribution network in rural
markets through van market operation model- highest level of outlet
penetration in zone
 Effectively tapped railway business through local vendors & IRCTC

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which contributes 15% of total turnover
 Augmented revenue by 35% (in 2013)/ 29% (in 2014)/ 21% (in
2015) and market share by 0.5% through the implementation of
distribution (numeric & weighted) strategies
 Developed strategic and operational sales plans which resulted in 21%
increase in overall sales and gross margin
 Amplified customer base by 42% (in last three years) through
maintaining effective relationships, proper direct & indirect coverage,
nurturing new sku (channel wise)

Nestle (I) Ltd.

8 years 10 months

Area Sales Manager

August 2012 - February 2013 (7 months)
Key Result Areas (Across the Tenure)
 Entrusted with the responsibility of monitoring and splitting trade
budgets, visa & claims of distributors
 Liaised with Sales Officer/ Executives & PSM for the entire redistribution
and invoicing
 Managed entire sales operation & administered and interacted with DC
& supply chain authority for stock planning, indenting & deliveries to
the respective distributor points & RD’s
 Steered efforts in identifying opportunities for corporate sales &
institutional sales (HORECA, QSR, FSR, Transport, B&I, ATC, Healthcare)
 Coached the team (SSF/Off role Sales representatives) on the trade
schemes, consumer offers, price circulars for greater clarity
 Supervised a team of 20 Distributor Salesman, 4 Off-role Sales
Representatives, 25 Service Engineers, 5 Sales and Senior Officers, 6
On-roll & 5 Off-role Employees, 42 Distributors Salesperson & 16
Distributor in Tripura
 Assisted in implementing ATL & BTL activity as a part of brand building
exercise
 Organized & imparted training to new SO/ SOT to understand business
& groom up in the professional world
Highlights:
 Bagged ‘Super Achiever Award’ in:
o Third Quarter of 2005 for achieving 100% OPL targets
o Second Quarter of 2008 for 100% achievement of OPL targets
o Third Quarter of 2011 for 100% achievement of OPL targets
 Played a key role in attaining “Seek The Peek Award” in Fourth quarter
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of 2011 for the exceptional achievement of Nestle’s New Idea of NCE
 Exhibited efficiency in managing re-distributor in rural market of
Bhutan which increased the business from 6.5 to 8 Crore per month
 Successfully managed distribution system in rural market in Tripura
with Super Stockist operation which increased the business from 7.4 to
8 Crore per month

Sales Executive
January 2008 - July 2012 (4 years 7 months)
Kolkata, North Bengal, Sikkim, Bhutan

Sales Officer
May 2004 - December 2007 (3 years 8 months)
Liaising with top management for evolving strategic vision, driving change,
infusing new ideas and taking product business performance and productivity
to the next level
Leveraging business, created product solutions and turned around new
initiatives into profit-making ventures
Actively involved in leading the entire product life cycle management right from
product launch including features, timelines, cost targets, pricing, business
case and go-to-market strategy
Holds the distinction of architecturing & designing product &
solutions, managing process set-up and development
Demonstrated prowess in managing product commitments towards the
customer, leading roadmap communication and participating in decision
making process
Expertise in planning & building strategies for achieving reduction in the
product cost and tight OPEX control
Conceptualizing & implementing competitive strategies for generating
sales, developing as well as expanding market share towards the achievement
of revenue & profitability targets
Reviewing and interpreting the competition and market information to fine-tune
the marketing strategies; Tripura

Key Result Areas:

Accountable for overall trade business distribution and handling distributor
& dealers
Administering and splitting trade budgets, visa & claims of distributors and
monitoring proper utilization

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Overseeing entire sales operation & Administration along with close co-
ordination with DC & supply chain authority for Stock planning, indenting
& deliveries to the respective Distributor points & RD’s
Guiding the team (SSF/Off role Sales representatives) on the trade schemes,
consumer offers, price circulars, etc. for greater clarity
Spearheading the team of:
6 on-roll & 5 off-role employees, 42 distributors' salesperson & 16
distributor in Tripura
Handling the splitting budget and monitoring spends of the individual SO zone
Guiding & mentoring new SO/ SOT

Education
IIM
Master; EGMP, Business Administration · (2008 - 2010)

ICFAI
Master, Business Administration · (2002 - 2004)

Calcutta University
Master in Science, Economics · (1999 - 2001)

City College
Bachelor, Science; Economics · (1996 - 1999)

Hindu School
12th, Higher Secondary · (1994 - 1996)

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