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‫ﻳﺤﻴﻰ‬
‫ﺻﻔﺤﺔ|‪1‬‬

‫ﺳﻌﻴﺪ‬
‫ﺍﻟﺴﻴﺎﻕ ‪2................................................ ................................................‬‬

‫ﺍﻟﺒﻴﺎﻧﺎﺕﺍﻟﺘﻲ ﻳﻤﻜﻦ ﺃﻥ ﻳﺴﺘﺨﺪﻣﻬﺎ ﻣﺘﺨﺬﻭ ﺍﻟﻘﺮﺍﺭ ‪2 ......... .. . ................................ ................................‬‬

‫ﻣﻘﺪﻣﺔ ‪2................................................ .................................................‬‬

‫ﺃﺳﺒﺎﺏﻣﺴﺘﻮﺩﻉ ﺍﻟﺒﻴﺎﻧﺎﺕ ‪3.......... .... ...........................................‬‬

‫ﻣﺎﻫﻮ ﻣﺴﺘﻮﺩﻉ ﺍﻟﺒﻴﺎﻧﺎﺕ؟ ‪3 ............ ..................................................‬‬

‫ﺍﻟﺨﺼﺎﺋﺺﺍﻷﺭﺑﻊ ﻟﻤﺴﺘﻮﺩﻋﺎﺕ ﺍﻟﺒﻴﺎﻧﺎﺕ ‪3 ......... ...........................................‬‬

‫ﺍﻟﺨﺼﺎﺋﺺﺍﻷﺭﺑﻊ ﻟﻤﺴﺘﻮﺩﻋﺎﺕ ﺍﻟﺒﻴﺎﻧﺎﺕ )‪4 ....... ........................................... (2‬‬

‫ﺻﻔﺤﺔ|‪2‬‬

‫ﺍﻟﺴﻴﺎﻕ‬
‫ﺍﻟﺤﺎﺟﺔ‪:‬ﺍﺗﺨﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻭﺍﻟﺘﻜﺘﻴﻜﻴﺔ‬ ‫‪-‬‬
‫ﻟﻤﺎﺫﺍ‪:‬ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ ﺍﻻﺳﺘﺠﺎﺑﺔ‬ ‫‪-‬‬
‫ﻟﻤﻦ‪:‬ﺻﻨﺎﻉ ﺍﻟﻘﺮﺍﺭ )ﻏﻴﺮ ﺍﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ(‬ ‫‪-‬‬
‫ﻛﻴﻔﻴﺔ‪:‬ﺍﻻﺳﺘﺠﺎﺑﺔ ﻟﻄﻠﺒﺎﺕ ﺗﺤﻠﻴﻞ ﺍﻟﺒﻴﺎﻧﺎﺕ‪،‬‬ ‫‪-‬‬
‫ﻟﻠﺘﻌﺎﻣﻞﻣﻊ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻨﻮﻋﻴﺔ ﺍﻟﺠﺪﻳﺪﺓ‬ ‫‪-‬‬

‫ﺑﻴﺎﻧﺎﺕﻗﺎﺑﻠﺔ ﻟﻼﺳﺘﺨﺪﺍﻡ ﻣﻦ ﻗﺒﻞ ﺻﻨﺎﻉ ﺍﻟﻘﺮﺍﺭ ﺍﻟﺴﺎﺑﻘﻴﻦ‬

‫ﺍﻟﺒﻴﺎﻧﺎﺕﺍﻟﺘﺸﻐﻴﻠﻴﺔ )ﺍﻹﻧﺘﺎﺟﻴﺔ(‪.‬‬ ‫‪-‬‬
‫ﻗﻮﺍﻋﺪﺍﻟﺒﻴﺎﻧﺎﺕ )ﺍﻭﺭﺍﻛﻞ‪(SQL Server ،‬‬ ‫•‬
‫ﺍﻟﻤﻠﻔﺎﺕ‪. . . ،‬‬ ‫•‬
‫ﺍﻟﺮﻭﺍﺗﺐ‪،‬ﺇﺩﺍﺭﺓ ﺍﻟﻤﻮﺍﺭﺩ ﺍﻟﺒﺸﺮﻳﺔ‪ ،‬ﺇﺩﺍﺭﺓ ﺍﻷﻭﺍﻣﺮ‪. . .‬‬ ‫•‬
‫ﺧﺼﺎﺋﺺﻫﺬﻩ ﺍﻟﺒﻴﺎﻧﺎﺕ‪:‬‬ ‫‪-‬‬
‫ﺍﻟﻤﻮﺯﻋﺔ‪:‬ﻧﻈﺎﻡ ﻣﺘﻔﺮﻕ‬ ‫•‬
‫ﻏﻴﺮﻣﺘﺠﺎﻧﺴﺔ‪ :‬ﺃﻧﻈﻤﺔ ﻭﻫﻴﺎﻛﻞ ﺑﻴﺎﻧﺎﺕ ﻣﺨﺘﻠﻔﺔ‬ ‫•‬
‫ﺗﻔﺼﻴﻠﻲ‪:‬ﺗﻨﻈﻴﻢ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﻓﻘﺎ ﻟﻠﻌﻤﻠﻴﺎﺕ‬ ‫•‬
‫ﻭﻇﻴﻔﻴﺔ‪،‬ﻭﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﻓﻴﺮﺓ ﻟﻠﺘﺤﻠﻴﻞ‬ ‫‪-‬‬
‫ﻗﻠﻴﻞ‪/‬ﻏﻴﺮ ﻣﻨﺎﺳﺐ ﻟﻠﺘﺤﻠﻴﻞ‪ :‬ﻳﻤﻜﻦ ﻟﻼﺳﺘﻌﻼﻣﺎﺕ ﺍﻟﺜﻘﻴﻠﺔ‬ ‫•‬
‫ﻣﻨﻊﻧﻈﺎﻡ ﺍﻟﻤﻌﺎﻣﻼﺕ‬ ‫‪-‬‬
‫ﻣﺘﻘﻠﺐ‪:‬ﻻ ﻳﻮﺟﺪ ﺗﺴﺠﻴﻞ ﻣﻨﻬﺠﻲ‬ ‫•‬

‫ﻣﻘﺪﻣﺔ‬
‫ﻟﻤﺎﺫﺍﻣﺴﺘﻮﺩﻉ ﺍﻟﺒﻴﺎﻧﺎﺕ؟‬ ‫‪-‬‬
‫ﺍﺗﺨﺎﺫﺍﻟﻘﺮﺍﺭ ﻓﻲ ﺍﻟﺸﺮﻛﺔ‬ ‫ﺗﺤﺴﻴﻦﺃﺩﺍء‬ ‫•‬
‫ﻛﻴﻒ ؟‬ ‫‪-‬‬
‫ﻣﻦﺧﻼﻝ ﺍﻻﺳﺘﺠﺎﺑﺔ ﻟﻄﻠﺒﺎﺕ ﺍﻟﺘﺤﻠﻴﻞ ﻣﻦ ﺻﻨﺎﻉ ﺍﻟﻘﺮﺍﺭ‬ ‫•‬
‫ﺃﻣﺜﻠﺔ‬ ‫‪-‬‬
‫ﺍﻟﻌﻤﻼء‪:‬ﻣﻦ ﻫﻢ ﻋﻤﻼﺋﻲ؟ ﻟﻤﺎﺫﺍ ﻫﻢ ﻋﻤﻼﺋﻲ؟‬ ‫•‬
‫ﺻﻔﺤﺔ|‪3‬‬

‫ﻛﻴﻔﻴﺔﺍﻻﺣﺘﻔﺎﻅ ﺑﻬﺎ ﺃﻭ ﺇﻋﺎﺩﺗﻬﺎ )ﺗﻔﻀﻴﻼﺕ ﺍﻟﺸﺮﺍء‪ ،‬ﺍﻟﻌﺎﺩﺍﺕ‪.،‬‬ ‫‪-‬‬

‫‪ ( . .‬؟ ﻫﻞ ﻫﺆﻻء ﺍﻟﻌﻤﻼء ﻣﺜﻴﺮﻭﻥ ﻟﻼﻫﺘﻤﺎﻡ ﺣﻘﺎً ﺑﺎﻟﻨﺴﺒﺔ ﻟﻲ؟‬
‫ﺍﻟﺘﺴﻮﻳﻖ‪،‬ﺍﻹﺟﺮﺍءﺍﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ :‬ﺃﻭ ﻭﺿﻊ ﻫﺬﺍ ﺍﻟﻤﻨﺘﺞ ﻓﻲ‬ ‫•‬
‫ﺃﺷﻌﺔ؟ﻛﻴﻔﻴﺔ ﺍﺳﺘﻬﺪﺍﻑ ﺍﻟﺒﺮﻳﺪ ﺑﺸﻜﻞ ﺃﻛﺜﺮ ﺩﻗﺔ ﺑﺸﺄﻥ ﻫﺬﺍ‬ ‫‪-‬‬
‫ﻣﻨﺘﺞ ؟‬ ‫‪-‬‬

‫ﺃﺳﺒﺎﺏﺇﻧﺸﺎء ﻣﺴﺘﻮﺩﻉ ﺍﻟﺒﻴﺎﻧﺎﺕ‬

‫ﺟﻤﻊﺑﻴﺎﻧﺎﺕ ﺍﻟﺸﺮﻛﺔ ﻓﻲ ﻣﻜﺎﻥ ﻭﺍﺣﺪ ﺑﺪﻭﻥ‬ ‫‪-‬‬
‫ﺍﻟﺘﺤﻤﻴﻞﺍﻟﺰﺍﺋﺪ ﻋﻠﻰ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ )ﺃﻧﻈﻤﺔ ﺍﻟﺘﺸﻐﻴﻞ(‬ ‫‪-‬‬
‫ﺗﻤﻜﻴﻦﺍﻟﻮﺻﻮﻝ ﺍﻟﺸﺎﻣﻞ ﺇﻟﻰ ﻣﺼﺎﺩﺭ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻭ‬ ‫‪-‬‬
‫ﺿﻤﺎﻥﺟﻮﺩﺓ ﺍﻟﺒﻴﺎﻧﺎﺕ‬ ‫‪-‬‬
‫ﺍﺳﺘﺨﺮﺍﺝﻭﺗﺼﻔﻴﺔ ﻭﺩﻣﺞ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺫﺍﺕ ﺍﻟﺼﻠﺔ‪،‬‬ ‫‪-‬‬
‫ﻣﻘﺪﻣﺎ‪،‬ﻟﻠﻄﻠﺒﺎﺕ ﻓﻲ ﻭﻗﺖ ﻻﺣﻖ‬ ‫‪-‬‬
‫ﻟﻠﻤﺸﺎﺭﻛﺔﻓﻲ ﺍﻟﻤﻌﺮﻓﺔ ﻭﺍﻟﺘﻌﻠﻢ‬ ‫‪-‬‬
‫ﺍﻟﺸﺮﻛﺔﻭﺍﻟﺴﻮﻕ ﻭﺍﻟﺒﻴﺌﺔ‬ ‫‪-‬‬

‫ﻣﺎﻫﻮ ﻣﺴﺘﻮﺩﻉ ﺍﻟﺒﻴﺎﻧﺎﺕ؟‬

‫ﺍﻟﺼﻨﺎﻋﺔ)ﺇﻧﻤﺎﻥ ‪(1992‬‬ ‫‪-‬‬
‫ﺟﻤﻊﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﻮﺟﻬﺔ ﻧﺤﻮ ﺍﻟﻤﻮﺿﻮﻉ‬ ‫•‬
‫ﻣﻮﺣﺪﺓﻓﻲ ﻗﺎﻋﺪﺓ ﺑﻴﺎﻧﺎﺕ ﻭﺍﺣﺪﺓ‬ ‫•‬
‫ﺗﺎﺭﻳﺨﻴﺔﻏﻴﺮ ﻣﺘﻘﻠﺒﺔ ﻭﻣﺘﻐﻴﺮﺓ ﺑﻤﺮﻭﺭ ﺍﻟﻮﻗﺖ‬ ‫•‬
‫ﻧﻈﻤﺖﻟﺪﻋﻢ ﻋﻤﻠﻴﺔ ﺻﻨﻊ ﺍﻟﻘﺮﺍﺭ‬ ‫•‬
‫ﺍﻟﺒﺤﺚ)ﺳﺘﺎﻧﻔﻮﺭﺩ‪(1995 ،‬‬ ‫‪-‬‬
‫ﻣﺼﺪﺭﺟﻬﺎﺯ ﺗﺨﺰﻳﻦ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻤﺘﻜﺎﻣﻞ‬ ‫•‬
‫ﻣﻮﺯﻋﺔﻭﻣﺴﺘﻘﻠﺔ ﻭﻏﻴﺮ ﻣﺘﺠﺎﻧﺴﺔ‬ ‫‪-‬‬

‫‪4‬ﺧﺼﺎﺋﺺ ﻣﺴﺘﻮﺩﻋﺎﺕ ﺍﻟﺒﻴﺎﻧﺎﺕ‬

‫‪-‬ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﻮﺟﻬﺔ ﻧﺤﻮ ﺍﻟﻤﻮﺿﻮﻉ‬
‫ﻳﺠﻤﻊﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻣﻦ ﻣﺨﺘﻠﻒ ﺍﻟﻤﻬﻦ‬ ‫•‬
‫ﻻﺗﺄﺧﺬ ﻓﻲ ﺍﻻﻋﺘﺒﺎﺭ ﺍﻟﺘﻨﻈﻴﻢ ﺍﻟﻮﻇﻴﻔﻲ ﻟﻠﺒﻴﺎﻧﺎﺕ‬ ‫•‬
‫ﺻﻔﺤﺔ|‪4‬‬

‫‪-‬ﺑﻴﺎﻧﺎﺕ ﻣﺘﻜﺎﻣﻠﺔ‬
‫ﺗﻄﺒﻴﻊﺍﻟﺒﻴﺎﻧﺎﺕ‬ ‫•‬
‫ﺗﻌﺮﻳﻒﺍﻟﻤﺴﺘﻮﺩﻉ ﺍﻟﻮﺍﺣﺪ‬ ‫•‬

‫ﺍﻟﺨﺼﺎﺋﺺﺍﻷﺭﺑﻊ ﻟﻤﺴﺘﻮﺩﻋﺎﺕ ﺍﻟﺒﻴﺎﻧﺎﺕ )‪(2‬‬

‫ﺍﻟﺒﻴﺎﻧﺎﺕﻏﻴﺮ ﺍﻟﻤﺘﻄﺎﻳﺮﺓ‬ ‫‪-‬‬
‫ﺇﻣﻜﺎﻧﻴﺔﺗﺘﺒﻊ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻭﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﻤﺘﺨﺬﺓ‬ ‫•‬
‫ﻧﺴﺨﺔﻣﻦ ﺑﻴﺎﻧﺎﺕ ﺍﻹﻧﺘﺎﺝ‬ ‫•‬
‫ﺑﻴﺎﻧﺎﺕﻣﺆﺭﺧﺔ‬ ‫‪-‬‬
‫ﺗﺴﺘﻤﺮﺍﻟﺒﻴﺎﻧﺎﺕ ﻣﻊ ﻣﺮﻭﺭ ﺍﻟﻮﻗﺖ‬ ‫•‬
‫ﺇﻋﺪﺍﺩﺇﻃﺎﺭ ﺯﻣﻨﻲ‬ ‫•‬