Professional Documents
Culture Documents
Techno Academy
Techno Academy
Under supervision:
DR: Walid M. Eid
Techno academy (company)
1.Executive summary
Techno Academy, Port Said branch of Techno space and the first branch in Suez
Canal and delta regions
The Academy offers a variety of training programs in the fields of learning
(physical and online courses)
2.Industry analysis:
These numbers indicate that there is a high demand and potential for
programming and robotics learning in Egypt, especially in the fields of STEM, e-
learning, and service robotics.
Supporting Data:
The technology and robot programming learning industry in Egypt holds immense
potential due to:
• Rapidly growing tech sector: Egypt's tech sector is booming, with a focus on
artificial intelligence, internet of things, and smart cities. This creates a high
demand for skilled professionals in robotics and related fields.
• Government initiatives: The Egyptian government is actively promoting
digital transformation and technology education. Initiatives like the Digital
Egypt strategy and the ITIDA (Information Technology Industry
Development Agency) support tech ventures and educational programs.
• Young and tech-savvy population: Egypt has a large and youthful
population with a strong interest in technology. This provides a fertile
ground for fostering tech skills and innovation
Overall, the market for technology and robot programming learning in Egypt is
expanding due to government support, increasing interest from students and
professionals, as well as the growing tech industry.
I School
Strengths:
Potential Weaknesses:
RoboValley Egypt
Strengths:
Potential Weaknesses:
Coderdojo Egypt
Strengths:
• Free and Accessible: All workshops are free to attend, removing financial
barriers and making technology education accessible to a wider range of
students.
• Open Source and Community-Driven: Emphasizes collaboration and
knowledge sharing within a supportive community of volunteers and young
learners.
• Playful and Engaging Learning: Utilizes games, activities, and hands-on
projects to make learning fun and engaging for children of all ages.
• Focus on Creativity and Innovation: Encourages students to experiment,
express themselves, and develop their own ideas through technology.
• Flexibility and Scalability: Offers program options in various locations and
formats, adapting to local needs and interests.
• Global Network: Part of the international CoderDojo network, granting
access to resources, events, and collaborations with other CoderDojos
worldwide.
Potential Considerations:
EdVenture Academy
Strengths:
Potential Considerations:
Code for Kids Egypt appears to be a promising option for young learners
interested in building their foundation in coding and robotics. Here's a breakdown
of their strengths and potential considerations:
Strengths:
Potential Considerations:
The Nile Academy for Robotics and Artificial Intelligence (NARAI) holds distinct
promise in Egypt's tech education landscape. While relatively new, it offers
several intriguing features that deserve closer inspection:
Strengths:
Potential Considerations:
2- services:
✓ Academic supervision service
✓ English courses to facilitate programming learning
✓ Psychological assessment for kids
✓ Compensation service
✓ Feedback service
✓ Internal& external competitions
✓ Free trial sessions
✓ Free lancing hubs
• Current State
➢ The academy is under establishment
• Legal status
➢ A limited liability company
• Key partnerships
➢ Franchising with Technospace, the founder of the Afro-Asian Forum with
its diverse partnerships and competitions
4.Market Analysis
Target market:
➢ For Customers:
✓ The midrange socioeconomically class who are investing on their child to
save him a better tomorrow
✓ B to C: children and teens from 5 to 18 , undergraduates, engineers.
✓ B to B: Governmental, Experimental and national schools –clubs-syndicates-
nurseries
➢ For collaborators:
✓ Franchise (techno space).
✓ Kits suppliers-software suppliers.
✓ Law firm.
✓ Accounting firm.
✓ Different logistics suppliers.
✓ (Tiec&creativa) enterpreneurership organization.
➢ Competitors:
✓ Specific programming academy (private)
✓ Some international school (non-specific , private)
✓ Governmental places (non-specific)
✓ Individual trainers
Value proposition:
Customer value:
✓ Well-Known academy with many years of experience (Franchise)
✓ Franchising with Techno space, the founder of the Afro-Asian Forum with
its diverse partnerships and competitions
✓ Experienced and skilled trainers
✓ Strong curriculum and teaching materials
✓ Introducing accredited certificates
✓ Variety of trainer background
Collaborator value:
✓ Franchising (techno space) will expand his business and this will increase
prevalence and increase customer participation in external competitions.
✓ For kits suppliers will increase sales volume.
✓ For tiec &creative will promote for ideology of entrepreneurship
Company value:
✓ Increase in volume of sales and revenues
✓ Increase number of interested audiences
✓ Conversion of interested audiences to engaged audiences
✓ Having a role in social responsibility
✓ Branding for techno academy as the first organization which promote
entrepreneurship in kids in suez canal
5.The Economics of the Business
Customer Segments:
• Children and young teens (5-14 years old): Introduce coding and robotics
concepts through fun and engaging programs.
• High school students (15-18 years old): Offer advanced robotics workshops
and coding bootcamps aligned with future career paths.
• University students and graduates: Provide specialized training in
AI, machine learning, and advanced robotics applications.
• Working professionals seeking career transitions: Offer upskilling programs
and certifications in robotics and related fields.
Value Propositions:
Customer Relationships:
Revenue Streams:
Key Resources:
Key Activities:
Cost Structure:
• Staff salaries and benefits: Cost of hiring and retaining qualified instructors
and staff.
• Curriculum development and maintenance: Expenses for
designing, updating, and maintaining learning materials.
• Technology and equipment costs: Purchasing and maintaining robotics
kits, software, and simulation tools.
• Marketing and outreach expenses: Costs associated with website
development, online advertising, and event participation.
• Partnership and collaboration costs: Fees and investments related to
collaborating with other organizations.
6.Marketing Plan
Market offering (tactics):
1- Product:
✓ Programming and Robotics courses
✓ Entrepreneurship course
✓ Internal Robotics Competitions
✓ Internet and communication technology (ICT) skills
✓ Game design
✓ 3D modelling and printing
2- service:
✓ Academic supervision service
✓ English courses to facilitate programming learning
✓ Psychological assessment for kids
✓ Compensation service
✓ Feedback service
✓ Internal& external competitions
✓ Free trial sessions
✓ Free lancing hubs
3- brand:
✓ Consist of techno academy name and logo and our slogan (we motivate
…you innovate)
✓ As well as the associations it promotes in changing mind set of the
generation towards technology, and foster innovation and equip learners
with the necessary skills and knowledge to succeed in the ever- evolving
digital world
✓ We created a promoted character called TATA (robot) to relate that we
start with the beginner under slogan
✓ (# TATA Technology) that promote videos with TATA robot to illustrate
academy service for our new customers.
4-Price:
5-incentives:
✓ Launch discount.
✓ Brother discount.
✓ Two constitutive payment discount.
✓ Free trial sessions.
✓ Free promotional hubs (English session - VR &augmented reality- crafts
session).
✓ Internal &external competitions.
✓ Loyalty system with TATA money.
6-Communications:
Online:
✓ social media platforms (Facebook- instagram- tiktok)
✓ Whatsup communication
✓ Tele sales
✓ Collecting data base from Google form
✓ Personal relations (family – friends- colleagues)
Offline:
✓ Promotion through flyers in famous bazars
✓ encourage the word of mouth of our customers by making videos of
parents taking their feedback about our academy
Distribution:
✓ Through our academy
✓ Making distribution spots in schools- clubs- nurseries-universities.
7.Service Design and Development plan
Development Plan:
➢ training under supervision of the franchise.
➢ team building activity to build up the materials
➢ revising the materials
➢ contracting with collaborators.
➢ contracting with English instructors.
➢ contracting with psychology professors.
➢ setting feedback form and refund policy
➢ setting an academic supervision policy.
➢ brainstorming sessions for the logo and slogan
➢ contracting with media team (photography-videography-designer-
content writing).
➢ setting up schedule for the posts.
➢ begging the campaign with the general posts about AI and other
technology fields to attract the interested customers under the name of
TATA technology.
➢ Collecting data about competitor’s prices.
8.Operational Plan
General approach to operation
➢ The academy offering courses cover it all from basic computer skills to
advanced programming languages and offer specialized training as well
(physical and online ).
Business Location
➢ Our first brunch Portsaid, Elshark district
Facilities and equipment
➢ Strong curriculum and teaching materials
9.Managment Team
We are group of ambitious professors, engineers, and educational professionals,
who believe we can impact future with effective contribution in our kids' present
through offering top-notch educational and training services in technological
solutions.
Our academy consists of:
1. Board of trustees.
2. Administrative manager
3. Academic manager
4. HR Department
5. Marketing team
6. Media production team
10.Overall Schedule
Develop a business plan: that includes mission One month Board of trustees
statement, goals, objectives, financial projections,
marketing strategies, and operational plans.