Clothing Business Plan Table of Contents

 Boutique Business Plan Executive Summary

 Introduction
 Business profile
 Products
 The market
 Company description
 Concept of [my business]?
 Mission
 Vision
 Why choose [my business]?
 Market analysis
 Products
 Administration and management
 Marketing plan
 Financial Projection
 Annexes
 business courses
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Executive Summary

Introduction

Asian Look Boutique is a business idea that arose from seeing the market
need to wear an oriental style of clothing, focusing mainly on the
combination of current and traditional Japanese fashion trends.
This idea is developed fundamentally because most of the clothing stores
in the city are limited to offering local and common fashion, so they do
not give the market an innovative and striking style like the oriental
trends among women. 25 and 35 years old.

[Continue writing the introduction about what your business is in your

clothing business plan]
Business profile

 Owner: Mario Villegas Solaz

 Telephone: (01) 555 555 55 55 Cell: 8888 8888 88 Email:
lookasiatico@hotmail.com
 Brand registration: #474747474
 Operating permit: SH444444
 [Continue adding data relevant to the credibility of the business and its
potential ]
Products to offer

The boutique will offer various garments of oriental origin and style,
addressing looks from different countries such as China, Thailand, Korea
and mainly Japan.
It should be noted that the fashion that will be offered has no relation to
the anime trend, already well known. Rather, they are pants, blouses, t-
shirts, jackets and mainly dresses of oriental origin.

[Remember that this is just an introduction to your boutique products, so

at this point you won't need to break them down completely yet, it will be
something you will develop later in the clothing business plan ]
fashion market

Market studies were carried out by hiring an agency specialized in doing

this type of analysis.

The main buyers, according to studies, are women ranging from 25 to 45

years old, who show a special interest in clothing of foreign origin.
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Company description

Boutique Asian Look: concept

The Asian Look Boutique is a business idea that emerged in response to

the consumer's need for foreign fashion focused on oriental style.
The point of this type of business is to give the customer a single place
where they can purchase everything they need for Asian fashion. That is
why the inventory plans to cover clothing for both men and women; as
well as a contemporary and traditional style (for example oriental Mao
dresses).
Mission
 Provide a line of oriental clothing and accessories with imported
products.

[If you need to learn how to write your mission for your clothing business
plan, see our article: how to write your mission ]
Vision

To be the renowned store in oriental style, so that the consumer comes

to us for the diversity of clothing, accessories and fashion advice of this
type .
Why choose Boutique Asian Look?

Because we are an imported clothing boutique that provides the latest

trends in oriental fashion; same ones that range from the latest looks to
the traditional stereotype, mainly from Japan.
The point of our boutique is that customers find everything they need for
an oriental style in our branch .

Market analysis

A market research agency has been hired to do an analysis to determine

consumer demand and interest.

The area that is intended to be covered, and with which it will begin, is
the City of Cuauhtémoc in the state of Chihuahua. Same region where the
market study has been applied. To be even more specific, in the
downtown area.

The study delivered by the agency revealed that the profile of the
potential buyer is the following:

 Gender: Female
 Age: 25 to 45 years
 Shopping hours: 6 p.m. to 11 p.m.
 Days of greatest interest: Tuesday and Saturday
 [Continue adding important data from your buyer profile based on your
market research]
According to the SWOT study, the main threats are in the surrounding
shopping centers, which represent a danger due to the time they have
been established.
 On the other hand, Boutique Look Asiatico 's opportunities lie in offering
fashion imported from the East, something that not even the city's large
clothing chains have, or their inventory is scarce.
In addition, the market study also showed that… [Continue adding the
most relevant information from the market study to your clothing
business plan ].

Products

As has already been said on numerous occasions, Boutique Look Asiatico

has a whole line of clothing of oriental style and origin for both men's and
women's fashion. Here all the products that will be handled in inventory
are broken down from the beginning; It will later be changed according to
consumer demand:
 Man
 Oriental style shirts
 Chinese type shirts
 Shirts with side opening
 Oriental style vests
 Japanese brand fit pants
 Matsuda brand glasses
 [Continue adding the products that you will handle in your boutique]
 Women
 mao style dress
 Fan
 Jade accessories (necklaces, bracelets, etc.)
 Blazer Kimonos
 oriental pants
 Make-up
 [Continue adding the products that you will handle in your boutique ]

Boutique Management

The following organizational chart establishes who will be in charge of

the branch, who will be in charge of each area and who will function as
receptionists and salespeople.
 M

Marketing plan

The marketing plan focuses mainly on two issues: what clothes the
consumer is looking for and how they will be given them.

To know the market preferences, the market study and the consultation
of a fashion expert will be taken as a reference to know which products
will be supplied to the first inventories.

The other forms of marketing include spreading the word about the
clothing store through the following methods:

 Flyers: Which will be distributed one week prior to the opening and within
a maximum radius of 5 km from the branch. Their content will advertise
the opening of the business.
 Social networks: Through Instagram and Facebook, posts will be made
about the opening of the business and the opening offers of the clothing
store.
 Website: A web design agency will be hired to create the official
Boutique Look Oriental website.
 [Continue adding every form of marketing you can think of to your
clothing business plan to spread the word about your boutique .]

Financial Projection

Initially, there is an investment of $70,000 MXN, so a bank loan of

$90,000 MXN will be requested to complete the opening and first supply
of clothing.

Below is a table showing each of the investments to be made for the

opening and sustenance of the business for the next 3 months, this
during the time in which it is self-sustaining:

As established in the financial plan, the return on investment is expected

within a period of 6 to 9 months.
 [The financial projection will be the most important thing for your
investors or lenders, without it you will not be granted any capital, so
develop it in detail in the clothing business plan.]

Annexes

In this section I add the test documentation, the market studies delivered
by the contracted agency, as well as the permits I have to legally open
the boutique.

[This part of the clothing business plan is not mandatory, because what
is presented here is only a reinforcement for the security and credibility
of the investment to be made. Here we list other documents that you can
add]:

 Market studies: interviews, surveys and graphs made by you or an

agency.
 Photos of the premises.
 Business videos [if delivered digitally or on CD].
 Corporate image (logo, slogan, etc.).
 Map for the location of the business.
 Local sketch prepared by an architect.
 Legal business documents such as trademark registration or land use
permit.
 Website (if you have it done, if not, have it done by a digital marketing
agency).
 Curriculum of the people who will start the boutique.
 Among others.