English test

Business Communication

NOMBRE :YSELA LICET CARDPZP QUISPE TURNO: MAÑANA

Answer the following questions. (responde las siguientes preguntas)

1. many types of audiences have we studied? name them. ¿Cuántos tipos de público
hemos estudiad How o? Menciónalos.

a. External public.
b. Real audience.
c. Potencial customers.
d. Statiscal public.

2. What is an audience? ¿Qué es un público?

 Each person is different, in fact, advertising is advancing to create

increasingly personalized messages, however.

3. What types of audiences are there in public relations? ¿Qué tipos de público hay en
las relaciones públicas?

a. Internal public.
b. External public.

4. What other classifications of audiences we have in public relations? ¿Qué otras

clasificaciones de públicos tenemos en las relaciones públicas?

a. Natural audiences
b. Mixed audience
c. Semi-internal mixed public
d. Semi-external mixed public

5. What is corporate identity? ¿Qué es la identidad corporativa?

The corporate identity of a company is the set of characteristics,
values and beliefs with which an organization identifies itself and
differentiates itself from other societies. It is its history, its ethics, its
work philosophy, its values, its daily culture, its established norms.

6. Why is important the corporate identity? ¿Por qué es importante la identidad

corporativa?

Greater trust and respect towards the company, increasing the VALUE
of what is perceived, as it is always accompanied by its identity.
Generates greater trust in the company and improves its reputation.
psychology of a business.

7. Write the vision and mission of your company. Escribe la visión y la misión de tu empresa.

Mission Vision

Your company´s misión is to turn

visión into reality It is the reason for the
busuness, the final purpose that
is intended to be achieved with
the project

8. How many types of internal communication are there? ¿Cuántos tipos de

comunicación interna existen?

a. Radio.

b. Television.

c. Digital media.

9. What is a work environment? ¿Qué es el entorno de trabajo?

set of organizational characteristics that facilitate or hinder
professional practice, and among which communication, collaboration,
professional development.

10. What is an organizational culture? ¿Qué es una cultura organizativa?

The organizational culture is what characterizes the company,its way

of being and acting inwardly,and how this personality is reflected
outwardly,according to its beliefs and values.