Professional Documents
Culture Documents
The Cebiches of La Rumiñahui
The Cebiches of La Rumiñahui
The Cebiches of La Rumiñahui
HISTORY
Cebiches
We started in the with a Ci Lid a del a Rumiñah nor from the city of Quito, in the month of D the seaDecember from the year 1985
little one they baptized food business " Los flowed with flavor. Our Rumiñahui" name that wefirst darling clients we pride
as: the date. Cebiches de la adopted with and ourselves until
We start waiting with the hope of growing and providing good service to achieve success based on our the community, at the same time :
for PRODUCTS, fundamental principles GOOD SERVICE AND FOOD SAFETY . QUALITY IN OUR
Constant work and extraordinary great meaning and entrepreneur, the made the years, at 2 years the s let's be good was
recognition in the capital , such as of country. With passing of 1992 the need demand to open a growing second
Nazareth - Quito. that in the year was seen location.
The following year, in 1993, the Quicentro Shopping-Quito Shopping Center expanded its facilities AND with the creation of a food court with
recognized brands we decided to enter and be part of it. From then on , almost every year, we opened new points of sale and flavor , first
within the city of Quito and later in Ibarra, Cuenca, Guayaquil, Riobamba and Ambato .
We are the first chain The quality We represent the tradition of manaba gastronomy , seafood , as well as the hygiene conditions in which
controls in the preparation of each are the guarantee for the palate and health of our clients.
dish
► VISION
Guarantee quality products at reasonable prices, always improving our
traditional image, demonstrating honesty to generate trust, providing
excellent service with staff committed to our values and teamwork.
► Mission
To be national leaders as the #1 ceviche chain, maintaining our quality and
improving our processes, to project ourselves internationally.
VALUES
QUALITY
HONESTY
SERVICE
TRUST
REASONABLE PRICES COMMITTED STAFF
TEAMWORK CONTINUOUS IMPROVEMENT STANDARDIZATION
Procedures
Cashier police
Dispensing cashier functions Identification of counterfeit bills Operational
security
Presentation and use of the uniform
ADVERTISING
The cost incurred for advertising is included in the royalties. The franchisor is
responsible for designing its advertising and providing it to the other stores.
MAIN COMPETITOR
The main competition for Rumiñahui ceviches is Manabiche since it offers the
same product.
THE FRANCHISE
OUR LOCATIONS
To buy a franchise, the only essential thing is to fill out the franchise contracts required by the
franchisor and be very aware and sure of what you are signing, since franchise agreements are very long
and quite demanding.
Tulcan
Proceeding from this, register the rights to use the trademark or license with the Ecuadorian Institute
of Intellectual Property (IEPI).
Ibarra
ROYALTIES Atuntaqui
The initial franchise payment is $20,000.
Quito
In addition, the franchisee must incur the costs of adapting the premises as well as the purchase of
equipment, with this the cost would rise to $45,000. Latacunga
bes
This franchise charges 5% of net sales without VAT Ambato
Choose your city
CONTRACT Riobamba
adAgadiutttiu
1-62
Colombia
Main clauses: Guayaquil Cuenca
- The duration of the contract is indefinite.
- The hiring of employees is handled through the GBS company.
International
UNICENTRO SHOPPING CENTER
• s,
Usa (Miami)
THANK YOU!