W hat sectors and companies do you think are most likely to be Uberized? because?

through what new business models? identify 5 established and traditional industries or
sectors, and reason how they are going to be digitally transformed (Uberized) following the
example of the transportation industry.

Case 3

DIGITAL TRANSFORMATION AND THE EFFECT ON ALL INDUSTRIES

Ecommerce
Industry / Sector
 Dafiti
 Free market
New technology  Linio
 wish

Inventories in warehouses / product storage

Ease of purchasing remotely and with the receipt of products at
home.
Because? What was
there before? What need
Platform failures.
is to be met?
Custom products
Customer loyalty according to the purchasing experience.

Deliveries of products and services by the offeror.

Without inventories or warehouse rental.
Promotions on trusted and safe sites.
Different payment methods
What new business Experience from home or from any place with internet access
models? What is the without having to go to a store.
future?
Customized products, robust platforms, customer loyalty, faster and
safer shipping.
International expantion.

Better experiences on shopping sites.

What are they doing Apps, online stores and market place.
now in that industry? Interaction between client and the offerer of the product or service.

1
Case 4

DIGITAL TRANSFORMATION AND THE EFFECT ON ALL INDUSTRIES

Bookstores
Industry / Sector
 Virtual university libraries.
 Kindle
New technology  Inkling
 Calligram

Costs of printing books and documents and their binding.

Small or medium-sized companies with limited offerings.
There are no out-of-print editions.
Small and poorly defined markets.
Because? What was
Purchase facilities.
there before? What need
is to be met?
Physical stores and book inventories and storage.

Reading culture and easy access.

What new business Reading and viewing documents easily.

models? What is the Audiobooks.
future?
They provide access to books online.
Documents in downloadable format on websites and also through
What are they doing apps.
now in that industry? Podcast.
Easy access from multiple devices.

2
Case 5

DIGITAL TRANSFORMATION AND THE EFFECT ON ALL INDUSTRIES

Apps and training services
Industry / Sector
 Runtastic
 Endomondo.
New technology  seven
 Freeletics Bodyweight

Payments for access to training or gyms.

Uneducated and inexperienced coaches.

Regular monitoring of training and the progress that has been

Because? What was
obtained.
there before? What need
is to be met?
Create personalized, safe routines through different levels of varied
exercises.
Free limited access, paid by subscription.

Exercise without having personalized trainers.

Workouts to the taste and pace of each person.
What new business Recording of the person's body data and progress.
models? What is the
future? Apps compatible with health apps and warning about training
according to the health status of each person.

Diet to follow.
Progressive training plan.
What are they doing Audio trainer.
now in that industry? Review of the route on the map with the data obtained by GPS,
departure history.