1.

Digital Marketing Manager

Reporting to the General Director or Marketing
Director, you will be responsible for:
 Supervise compliance with the budget of the internet area and digital
campaigns.
 Supervision of the production and maintenance of content for the website
and guarantee its correct functioning.
 Realization and supervision of microsites for product campaigns, price,
events and promotional activities, ensuring their correct functioning in
coordination with CRM.
 CRM management and optimization.
 Approval and supervision of the creation of brand, product and media
campaigns.
 Execution of the search engine strategy, natural network positioning and
social media marketing.
 Tracking the analysis and operation of web analytics.
 Coordination with the marketing department the different plans for its
integration in the online medium.

2. Digital Marketing Technician

Depending on the Digital Marketing Director or
the Marketing Director, their tasks will be:
 Online reputation management.
 SEO monitoring and improvement.
 Planning and execution of SEM and affiliate campaigns.
 Budget management.
 Negotiation of affiliation agreements (CPL, CPA, CPC, CPM).
 Create, define and implement the Marketing Plan of the product or
service, for the online channel.
 Define with the Marketing Manager or Head of Online Marketing, the
online marketing strategy for the product or service under your
responsibility.
 Measure and analyze the profitability of the eMarketing actions carried
out.
 Coordinate your activity with other departments/product lines of the
company.
 Meet the assigned qualitative and quantitative objectives.
 SEO Specialist

3. Online Project Manager

Reporting to the General Director or Operations
Director. Responsibilities:
 Definition and implementation of online strategy projects.
 Customer prospecting.
 Prepare, control and manage the budget assigned to the project under
your responsibility.
 Negotiation with suppliers and clients.
 Establishment of timing and dashboards.
 Team management.

4. Social Media Manager

Reporting directly to the Director of Digital
Marketing or the Director of Communication,
you will be responsible for:
 Define and implement the online communication strategy on social
media.
 Positioning, dynamization and monitoring of content on the main
social/professional networks as well as blogs/forums of interest to the
company, where its target audience is.
 Management of the different accounts on social networks, blogs, forums
and intervention in them: Content, promotions, contests, news... with a
clear focus on brand image and conversion.
 Management of the relationship with the different agencies/media to
energize the content and execute the tactics of the plan.
 Market and competition analysis.

5. Community Manager
Reporting to the Global Online Community
Manager or Online Marketing Manager.
Responsibilities:
 Implementation of the company's online communication strategy.
 Definition of the social networks in which the company will take part.
 Dynamization of promotional campaigns on social networks.
 Monitoring of what is said on the company's Social Media.
 Detection of Key Decision Makers on the network.
 Making collaboration agreements with bloggers.
 Definition of the crisis plan.

6. WebMaster
Reporting to the Marketing Director, Online
Marketing Manager or IT Director, you will be
responsible for:
 Web design and maintenance: writing and updating content through the
content manager.
 Production of the graphic line and images. Layout of the contents and
design of the online pieces.
 Relationship with suppliers for the production and implementation of the
different campaigns and control and monitoring of them at a technical
level.
 Web analytics: exhaustive control of all key traffic and conversion
parameters and design of active improvement policies. Subsequent
preparation of periodic and specific reports.
 Development of CRM, emailing & newsletter programs.
 Development of sites optimized for mobile devices and tablets.

7. Content Manager
Reporting to the Online Marketing Manager or
Communication Director. Responsibilities:
 Definition of the content policy in accordance with the company's
communication policies in the online environment.
 Coordinate the team of content creators.
 Validation of user-generated content.
 Evaluation of the content type/conversion relationship.

8.Copy
Reporting to the Content Manager or
Communication Director. Responsibilities:
 Creation of content for the online environment.
 Coordination with collaborators and Community Manager for the delivery
of content.
 Preparation of news according to the script agreed with the CM or
Communication Director.
 9. Digital designer
Reporting to the Content Manager or
Communication Director. Responsibilities:
 Design and layout of the website.
 Design of graphic elements, infographics for the web and social
networks.
 Processing of images and photographs for publication on digital
channels.
 Coordination with Copy and Community Manager for the development of
content.

10. SEO Manager

Reporting to the Marketing Director or Online
Marketing Manager:
 Study of the web, benchmark of the competition.
 Definition of the SEO strategy.
 Execution or supervision (depending on the company) of established
strategies.
 Coordination with the design team to update the page.
 Analysis of results and proposals for improvement.
 Presentation of strategies and results.
 Management of a team of SEO consultants.
 Collaboration with the SEM team.
 Continuous research on best practices in the search engine industry.

11. SEO specialist technician

Reporting to the Online Project Manager /
Online Marketing Manager. Responsibilities:
 Extrapolation of brand positioning to the online environment.
 Definition of comparative benchmark of the main market players.
 Definition of Best Practices.
 Creation of criteria for the generation of content based on keywords and
Meta Information.
 Observation of the evolution of organic positioning with tools such as
Analytics, Webmaster Tools or similar.
 Definition of improvement plans.

12. SEM Manager

Reporting to the General Director/Director of
Online Marketing/Director of eCommerce, the
SEM manager will perform the following
functions:
 Study of the web, benchmark of the competition.
 Target segmentation.
 Semantic audit.
 Definition of the SEM strategy and key success indicators.
 Execution or supervision (depending on the company) of established
strategies.
 Coordination with the design team for the development of the landing
pages.
 Monitoring of campaigns, analysis of results and proposals for
improvement.
 Control of the profitability of the campaigns.
 Presentation of strategies and results.
 Management of a team of SEM consultants.
 Collaboration with the SEO team.

13. SEM specialist technician

Depending on the SEM Manager or the Online
Project Manager. Responsibilities:
 Definition of PPC campaigns (Adwords).
 Preparation of budgets and lead generation forecasts.
 Preparation of reports on demand.
 Daily monitoring of campaigns and CPC optimization.
 Conversion optimization.

14. Sales Manager

Reporting to the General Director / Commercial
Director, your functions are:
 Preparation of the commercial plan (market and competition study, target
identification, creation of the positioning strategy together with the
marketing department, preparation of sales arguments, annual sales
forecasts, etc.).
 Establishment of objectives and KPIs. • Acquisition of new clients and
loyalty and development of existing ones.
 Product promotion through the digital channel and direct sales.
 Preparation and presentation of proposals and negotiation with clients.
 Control of sales results and international reporting.
 Periodic report to the general management of qualitative and quantitative
objectives.
 Control of the Profit and Loss Account.
 Management and training of the commercial team.

15. Account Manager

Reporting to the Sales Manager, you will be
responsible for:
 Acquisition of new clients and loyalty and development of existing ones.
 Product promotion through the digital channel and direct sales.
 Preparation and presentation of proposals and negotiation with clients.
 Control of sales results.
 Periodic report to the Sales Manager of qualitative and quantitative
objectives.

16. Digital analyst (Traffic Manager / Web

analytics)
Reporting to the Marketing Director, Online
Marketing Manager or IT Director:
 Ability to develop, execute and supervise short/medium term strategies to
increase quality traffic and conversion into sales/leads.
 Development of online marketing strategies together with the different
company departments and suppliers.
 Coordinate and manage the assigned budget.
 You will lead agreements with partners and other web platforms to attract
and drive qualified traffic achieving KPI's.
 Generation of web analytics reports and reports, campaign results and
trends.
 Monitor the execution of short-term actions and their results.
The trend is to change the name from Web
Analyst to Digital Analyst, and that the scope of
analysis encompasses all the company's digital
media, not just the web.

17. Business Analyst

Reporting to the Online Marketing Manager /
Project Manager. Responsibilities:
 Analytics management or web analytics tool.
 Definition of the Conversion Funnel or conversion tunnels.
 Coordination with the SEO manager to make positioning improvements in
real time.
 Proposal of HTML code improvements to the webmaster.
 Preparation of reports.

18. CRM & eMail, Mkt Manager

Reporting to the Director of Mkt Online.
Responsibilities:
 Define and implement the CRM.
 DB segmentation.
 Design, implementation, analysis and optimization of emailing
campaigns.
 Define objectives and coordinate with the Technical Department and the
Social Media team to implement the online strategy.
 Contact and agreement with affiliation networks.

19. eCommerce Manager

Reporting to the General Director or
Commercial Director, the eCommerce Manager
will be responsible for:
 Direct sales through the eCommerce portal.
 Attract new customers and retain existing ones through online & offline
actions.
 Prepare, execute, supervise and update the business plan.
 Prepare the channel's annual budgets.
 Monthly control the budget and profitability of sales.
 Define the strategy (on&off) and objectives of the eCommerce channel.
 Define promotional offers: product selection, pricing, definition of
communication.
 Manage the customer service team: setting and controlling objectives.
 Define, evaluate and control the channel objectives (quality of customer
service, sales and marketing objectives, execution of promotions, etc.).
 Hiring and supervision of suppliers.
 Negotiations with partners.
 Team management.

20. eCommerce Specialist

Reporting to the Commercial Director or
eCommerce Manager. Responsibilities
 Maintenance of the online sales platform.
 Definition and monitoring of online sales plans.
 Backoffice management.
 Benchmark of the competition.
 Plans to increase conversion in the purchasing process.
 Management of trust elements (security seals, return policies, etc.).
 Portal content update.