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Business Coaching Manual
Business Coaching Manual
COACHING
BUSINESS
ELABORATED:
MARIA GUADALUPE BAEZ RAMOS
Objective of the manual
The following manual aims to provide the phases of the business coaching process, provide
the tools that support this methodology and some activities that serve for evaluation that will
help improve the competencies and skills of the members of an organization.
Introduction
Currently, companies grow and update at an accelerated pace, each seeks to position itself
and lead in the market, however, there are many organizations that fail to fulfill the purpose
of satisfying the needs of their clients, much less theirs. , due to poor management of its
staff. For this reason, a business coaching manual was carried out, which is a set of efforts
and techniques focused on the human team of a company or organization. It is intended to
simultaneously achieve effectiveness in results, motivation and personal satisfaction of
workers, at whatever level.
The manual is divided into four chapters that offer: the concept of business coaching, the
coaching process, tools that can be used in this methodology and coaching techniques to
improve skills in the members of an organization such as: leadership, work in team and time
management.
Coaching is focused on allowing people to give their best and that is why it uses training,
both in specific skills such as team management or customer service, as well as personal
development through communication, self-confidence or the reduction of emotional stress,
among others.
This manual was prepared with the purpose of providing the necessary bases for the correct
development of the business coaching methodology, with tools that are very helpful in
detecting problems, establishing objectives and powerful questions that help the client
identify your goals or objectives.
MANUAL OF............................................................................................................................1
COACHING...............................................................................................................................1
BUSINESS.................................................................................................................................1
Objective of the manual......................................................................................................1
Introduction.........................................................................................................................3
General content index.........................................................................................................3
Index of figures...................................................................................................................5
Table index..........................................................................................................................7
Illustration index.................................................................................................................9
Chapter 1...............................................................................................................................11
Business coaching.................................................................................................................11
Business coaching concept............................................................................................12
Actors in the business coaching process.......................................................................13
Episode 2...............................................................................................................................15
The coaching process business............................................................................................15
The business coaching process......................................................................................16
The duration of the process........................................................................................16
The coaching session.................................................................................................16
Methodology..............................................................................................................17
Phases of the business coaching process.......................................................................19
Agreement phase........................................................................................................19
Needs assessment and diagnosis phase......................................................................19
Design phase (objectives)..........................................................................................22
Start-up phase (action plan).......................................................................................24
Evaluation and monitoring phase..............................................................................25
Chapter 3 Coaching tools business.....................................................................................26
Powerful questions........................................................................................................27
SMART goals................................................................................................................28
GROW model................................................................................................................29
The wheel of life and the wheel of work.......................................................................30
Work Wheel Exercise................................................................................................32
Active listening..............................................................................................................34
Competency: Leadership...............................................................................................37
The feedback..............................................................................................................37
Sandwich Technique..................................................................................................37
Transparency Technique............................................................................................38
Competency: Teamwork...............................................................................................39
Team coaching techniques.........................................................................................39
Group dynamics.........................................................................................................39
Game of qualities.......................................................................................................40
Competency: Time management...................................................................................43
Time use self-analysis exercise..................................................................................43
Weekly record of your working day..........................................................................44
The programing..........................................................................................................45
Bibliography......................................................................................................................47
Table index
MANUAL OF.............................................................................................................................1
COACHING...............................................................................................................................1
BUSINESS.................................................................................................................................1
Objective of the manual......................................................................................................1
Introduction.........................................................................................................................3
General content index..........................................................................................................3
Index of figures...................................................................................................................5
Table index..........................................................................................................................7
Illustration index..................................................................................................................9
Chapter 1...............................................................................................................................11
Business coaching.................................................................................................................11
Business coaching concept............................................................................................12
Actors in the business coaching process........................................................................13
Episode 2...............................................................................................................................15
The coaching process business............................................................................................15
The business coaching process......................................................................................16
The duration of the process........................................................................................16
The coaching session.................................................................................................16
Methodology..............................................................................................................17
Phases of the business coaching process.......................................................................19
Agreement phase........................................................................................................19
Needs assessment and diagnosis phase......................................................................19
Design phase (objectives)..........................................................................................22
Start-up phase (action plan).......................................................................................24
Evaluation and monitoring phase...............................................................................25
Chapter 3 Coaching tools business.....................................................................................26
Powerful questions.........................................................................................................27
SMART goals................................................................................................................28
GROW model................................................................................................................29
The wheel of life and the wheel of work.......................................................................30
Work Wheel Exercise................................................................................................32
Active listening..............................................................................................................34
Competency: Leadership...............................................................................................37
The feedback..............................................................................................................37
Sandwich Technique..................................................................................................37
Transparency Technique............................................................................................38
Competency: Teamwork................................................................................................39
Team coaching techniques.........................................................................................39
Group dynamics.........................................................................................................39
Game of qualities.......................................................................................................40
Competency: Time management...................................................................................43
Time use self-analysis exercise..................................................................................43
Weekly record of your working day..........................................................................44
The programing..........................................................................................................45
Bibliography......................................................................................................................47
Illustration index
MANUAL OF............................................................................................................................1
COACHING...............................................................................................................................1
BUSINESS.................................................................................................................................1
Objective of the manual......................................................................................................1
Introduction.........................................................................................................................3
General content index.........................................................................................................3
Index of figures...................................................................................................................5
Table index..........................................................................................................................7
Illustration index.................................................................................................................9
Chapter 1...............................................................................................................................11
Business coaching.................................................................................................................11
Business coaching concept............................................................................................12
Actors in the business coaching process.......................................................................13
Episode 2..............................................................................................................................15
The coaching process business............................................................................................15
The business coaching process......................................................................................16
The duration of the process........................................................................................16
The coaching session.................................................................................................16
Methodology..............................................................................................................17
Phases of the business coaching process.......................................................................19
Agreement phase.......................................................................................................19
Needs assessment and diagnosis phase......................................................................19
Design phase (objectives)..........................................................................................22
Start-up phase (action plan).......................................................................................24
Evaluation and monitoring phase..............................................................................25
Chapter 3 Coaching tools business.....................................................................................26
Powerful questions........................................................................................................27
SMART goals................................................................................................................28
GROW model................................................................................................................29
The wheel of life and the wheel of work.......................................................................30
Work Wheel Exercise................................................................................................32
Active listening..............................................................................................................34
Competency: Leadership...............................................................................................37
The feedback..............................................................................................................37
Sandwich Technique..................................................................................................37
Transparency Technique............................................................................................38
Competency: Teamwork...............................................................................................39
Team coaching techniques.........................................................................................39
Group dynamics.........................................................................................................39
Game of qualities.......................................................................................................40
Competency: Time management...................................................................................43
Time use self-analysis exercise..................................................................................43
Weekly record of your working day..........................................................................44
The programing.........................................................................................................45
Bibliography......................................................................................................................47
Chapter 1
Business coaching
In the first chapter the user…
Improve internal
communication.
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Actors in the business coaching process
Actor Concept
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Actor Concept
It is relevant to highlight the importance of the actors and their mechanism so that powerful
links are generated that allow the process to be aligned with the company's strategy to
maximize the benefits of all parties.
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Episode 2
The coaching process
business
• You will know what a business coaching process is, its duration and the
planning to carry it out.
• It will identify the different phases of a coaching process, questions that are
used to carry out each phase and guidelines to correctly establish objectives.
The business coaching process
The coaching process is a set of actions that start from a current situation that is conducted
through consecutive phases or stages that will allow the correct development of the process.
• It will begin with a weekly face-to-face session, moving to one every fifteen days in the
feedback phase with weekly remote (online) monitoring.
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FORMAT TO PRESET A SCHEDULE
COACHEE
COACH
COMPANY
PLACE OF DELIVERY
Methodology
There is no specific methodology, it all depends on the problem presented, it is assigned by
the coach. Most methods follow this scheme presented in Figure 2.2:
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BUSINESS COACHING MANUAL
4ABYC
K Consultant v Solver in Humanot Resource
HUMAN RESOURCES
COMPREHENSIVE.
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Phases of the business coaching process
Phase of
evaluation
Laying Phase and
on going follow-up
(Plan of
Design phase
action)
(Goals)
Needs assessment and diagnosis phase Agreement
Agreement phase
Willing agreements must be carried out between coach and coachee. In this part, negative points of view must be put
aside, everything must be oriented towards the fulfillment of objectives with a disposition from beginning to end.
Before this stage the coach has a preparatory phase, where the situation presented has to be studied. It is advisable to
establish the terms and fundamental points of the contract:
a) Mark the objective, as it will be evident and measured.
b) The duration of the process. (The number of sessions varies between 6-10, it all depends on the problem. The
weather is varied)
c) The responsibility of the parties.
d) The form of the process: in person, email, telephone, video conference, etc.
e) The frequency (weekly, biweekly, monthly), time and duration.
f) The supports offered outside the session.
g) The confidentiality clause.
Initial session
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In it, the situation of the organization/person is analyzed, a vision of the future is taken, conflicts and comfort zones are
detected, and goals are defined. This situation is usually long in duration, its purpose is to know the terms, responsibilities,
know what the person/organization expects and how to establish a good relationship.
Questions that the coach can use
Sometimes people tend to have the answers to their own problems. This is one of the fundamental premises of coaching.
However, a coachee must be able to find those answers and the formulation of appropriate questions is required.
That is why they are called powerful questions; precisely because of the impact they generate on the coachees, since it
helps them reflect on what they really need.
b) Development sessions
Monitoring the commitments in the previous session and checking their degree of progress and achievement, studying
barriers and tools to face the problem.
• The convenience of persevering and reformulating objectives and goals must be observed.
• Observe the person's transformation (professionally and personally).
In this session the coach asks powerful questions, he does not give answers, but rather he helps the person do an
analysis through them, so that he or she gives the answers he or she needs. The coach is a guide and companion who is
there to support you in discovering yourself.
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How would you rate your confidence?
Between sessions, the coachee is offered to establish a relationship with the coach through email or telephone. The
coaching process is limited, its duration is between 4 to 6 months.
d) Conclusions session
It is in the last session where the results will be analyzed and a new action plan will be stated.
1. Follow-up phase: it is a post-intervention phase, once the sessions have finished.
2. Evaluation phase: it is the phase where the process is completed or the results can be analyzed.
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performance and attitude of people, increased productivity and profitability.
The objectives will follow these five principles:
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Figure 2.5 Principles of objectives
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How long will it take to achieve it and how long
Affect a specific temporality.
will its effect last?
Why won't I/will I be able to achieve it and what
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6. Alliances.
7. Necessary resources.
8. Other important details.
9. Estimation of results and even alternatives.
During the process of developing the action plan, the advisor must leave the leading role in defining it to his advisor. The
advisor should focus solely on polishing the action plan to align it with the organization's objectives.
Evaluation is a continuous process that offers the coach the opportunity to obtain a summary of the results after the
coaching intervention. Based on an evaluation system that coach and coachee have agreed upon from the beginning, it is
possible to measure achievements and develop strategies to ensure that we continue to progress.
Monitoring is carried out through reports addressed to the worker and the company. At the end, it is evaluated whether or
not the stated objective has been achieved and what skills have been acquired. It is advisable to carry out the final
evaluation when 2 or 3 months have passed since the end of the meetings with the coach to verify that it is a
lasting change. There are some key questions that can help us follow up:
Questions to follow up
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Chapter 3
Coaching tools
business
• You will learn business coaching tools that will support the coaching process.
• You will obtain advice and guidelines that will allow you to correctly develop
business coaching methodologies.
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Powerful questions
The most effective tool that the coach uses are questions, since with them they make the
coachee reflect and also achieve their motivation. Its importance is such that its use is present
throughout the entire coaching process.
Goals Questions
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Goals Questions
Change your thinking. How would a person you trust handle this issue?
What advice would you give yourself?
SMART goals
It is a methodology that allows us not to forget the essential elements when writing an effective
objective. And it is defined as follows:
Table 2.2 SMART objectives
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Specific Measurable Achievable Relevant Time-bound
GROW model
The GROW Model is a structured method, based on problem solving, goal setting and results-
oriented.
It is divided into four phases that propose four questions to guide the client towards their
objective. These questions are asked in a pre-established order and, in the first session, that
order must be respected to make it easier for the client to follow the thread and be able to explore
each of the steps to reach their goal.
Goal Reality
(Goal)
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GROW model question sheet
GOAL
• What is the issue you want to discuss?
• What result do you want to achieve at the end of this meeting?
• What do you hope to achieve from this meeting?
REALITY
• What is the current situation? Describe it in detail.
• What is your biggest concern in this regard?
• Who is affected by this problem, besides you?
• Who else is aware of your intentions?
• What is your control over the results?
OPTIONS
• Make a list of possible solution options to the problem.
• What else could you do?
• What would you do if you had more time, more money or were the boss (more power)?
• What are the costs and benefits of each option?
• What could be the best result?
WILL
• What I am going to do?
• How do I do it?
• When?
• Where?
With the final result you will know which areas to prioritize, to feel more satisfied and balanced:
Assign a rating of 0-10 as follows
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1 and 2: Very dissatisfied: There is a significant need for improvement in this area.
3 and 4: Dissatisfied: there is a need to improve this area.
5 and 6: Compliant: You feel satisfied but would like to improve some aspects.
7 and 8: Satisfied: You feel happy with this aspect, although it could be better.
9 and 10: Very satisfied: This aspect of your life is flowing very well and no changes need to
be made.
Evaluate your level of satisfaction in each of the following areas:
1. Health
2. Work/professional development
3. Relationships (friends, family)
4. Money
5. Physical environment (where you live)
6. Leisure and fun
7. Romance - Couple
8. Personal development and spirituality
On a piece of paper, draw a circle and divide it into 8 equal parts. Each part represents an area
as follows:
In each area draw a line from side to side, representing your level of satisfaction, placing 0 in the
center of the circle and 10 on the circumference or edge of it. For example, if the level of
satisfaction with the health area is 5, the line will go in the middle, as in the following example:
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Illustration 3.2 Example of the wheel of life
Join the parts as in the example, look at your graph and ask yourself:
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1. Draw a circle and divide it into the different areas of life that you consider important.
2. Put punctuation. On each of the spokes of the wheel draw a score from 1 to 10. In this
way you will put a score on your development or satisfaction in each area of your life. The
lowest score will be near the center, while 10 is at the edge of the wheel. You will see that
it is simple.
3. Mark the score with the satisfaction achieved in each of the areas of your life.
4. Join the dots on each of the spokes of the wheel, or, color each portion with the colors you
like the most, as you prefer. Any color works.
5. Action strategies. The results must be analyzed and an improvement plan drawn up.
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b) Improvement plan. Sometimes working primarily on one area before moving on to the next is
more effective and wastes less energy. Consider if this is the case for you and if it is better to
work on the areas one by one.
c) Set aside time daily or weekly. The improvement results will be much more effective if it is
regular and constant.
d) Modify the circle. When you have achieved an improvement in a section, draw it. You will
love to see that your circle is becoming more and more harmonious.
e) Celebrate successes. Positive reinforcement and celebration of achievements will ensure
that you find greater motivation each time.
Active listening
Active listening is paying attention to the whole of what the sender is saying (both verbally and
non-verbally), it is paying attention to those implicit messages (what is meant and not said, to the
discrepancy between verbal and non-verbal communication). verbal and the effects that the
words that are said cause in us.
Table 3.3 What not and what to do in active listening
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BUSINESS COACHING MANUAL
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Chapter 4
Tools, techniques and
practices to develop
competencies
• The user is presented with three competencies such as: leadership, teamwork and
time management. In order to improve these competencies in an organization.
• The user is provided with tools and techniques that allow the coaching process to
be enhanced.
• The guidelines are given that will allow a good development of the activities or
exercises proposed in this chapter.
Competency: Leadership
A good leader is responsible for offering his collaborators and vice versa points of opinion
that can help improve negative aspects. For this, tools, techniques or instruments must be
used for the correct development of their potential and one of them is feedback. .
The feedback
Feedback is an English word that means feedback . It is an opinion about a person or group
of people during the performance of a job in order to evaluate their performance. It is an
action that reveals the strengths and weaknesses, the positive and negative points, of the
work carried out, in order to improve it.
Keys to carrying out good Feedback
1. Find the right moment.
2. Choose the best channel.
3. Message that is applicable.
4. About facts and not about interpretations.
5. Specific and useful.
Sandwich Technique
It consists of giving negative feedback between two pieces of positive feedback:
1. First you start with a compliment, a positive comment, or mentioning something the
other person does in an appropriate way to relax them.
2. You continue with the criticism by pointing out what you want me to correct (the real
objective of the talk).
3. You end with a call to action to learn, to correct or to improve. Rather, they are words
of encouragement and confidence so that you do not feel so disappointed by what
you have just heard.
It is also known as the 3 K's Rule: Kiss, Kick ass, then Kiss again. It is carried out as shown
in illustration 4.1
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ASPECT TO IMPROVE
Transparency Technique
It consists of expressing yourself clearly and precisely, so if the work of your colleagues or
subordinates does not meet expectations or is poorly done, simply say it and that's it.
In this technique, positive comments are eliminated that soften the criticism but that can
confuse and prevent the recipient from clearly grasping the message.
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Competency: Teamwork
Team coaching is a process of accompaniment by a professional to a work team so that the
latter can achieve certain goals that they set themselves.
Group dynamics
Group dynamics are activities where those involved come together to build a solution or
detect a gap in some interaction or process to improve coexistence.
The following dynamic is proposed to the coach to identify important aspects within a team.
Group dynamic
Noah's ark
Aim
Identify the characteristics and proceed to the analysis of the team members who are aligned
with the group objectives and those who are not.
Process
Our work team becomes Noah's ark. There are three profiles of the team members:
1. Horses: they make up the traction of the team. They are people involved in making
the team move forward. They drive projects by making decisions, distributing tasks,
and continually monitoring progress. They do not have to have the role of leaders,
they can be collaborators with a high level of performance in the teamwork
competency. Their individual interests coincide with the interests of the collective.
2. Ostriches: hide their heads. They are people who follow the prevailing trend in the
team. Passive and avoid any type of conflict. People with zero leadership regardless
of whether they hold the position of team leader.
3. Crabs: they walk backwards. They are people who represent a burden in the
development of the work team. They make wrong and thoughtless decisions, they
have no ability to empathize. And their individual interests are incompatible with
collective interests.
Questions
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• What are the reasons?
• What are the virtues and defects of each member of this Noah's ark?
• What actions would help make everyone a horse?
• What actions would the horses need to take to foster better alignment with the
team's interests in their fellow ostriches and crabs?
Game of qualities
It consists of bringing together the team members in a group session so that each one of
them says three positive adjectives and three aspects to improve about a colleague. The
game coordinator can detect the relationships between the members and what they think
about each other. In addition, this technique can help eliminate laziness and, as a
consequence, make the work environment better.
Activity
Your qualities and deficiencies
Instructions
• Print the page with the adjectives that describe the character and cut out the boxes.
• Start with positive adjectives marked with an asterisk* .
• On each card you will find a word that indicates a quality, for example:
careful or careful or flexible.
• Place the cards face up on the table, while the participants (between
• 2 and 8 people) sit around the table.
* Invite them to explain why they specifically chose that card for the person on their
right.
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• Invite all participants to write down what they learned from this activity and what they
think they can do to improve the way they give and receive feedback about their
qualities.
spontaneous
clever
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Cheerful Aggressive or aggressive Indifferent
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Competency: Time management
Time management is the process of planning and controlling the amount of time we dedicate
to what we do, to improve effectiveness, efficiency and/or productivity (Educación integral,
s,f. ).
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
It is advisable not to rely solely on your judgment; it is to be hoped that your boss, partner,
colleague or even (trusted) employee will have some opinion on the matter. Ask them to fill
out the same form for you regarding yourself. Then compare it with yours. And reflect.
Once this self-analysis is done, the following questions can be answered together with the
coach:
Ask Answer
Are there big differences between what you do and what you should do?
Are you surprised by the time you dedicate to specific tasks?
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Are you able to carry out your tasks and their
complexity without difficulty?
Does your actual working day exceed the
ideal?
Does this person have an ideal perception
about what you do in your work day?
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WEEKLY RECORD OF YOUR WORKING DAY (ONE FOR EACH DAY)
Importance Interruptions
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11
12
13
14
15
16
17
18
19
20
The programing
Planning is deciding what to do. Scheduling involves the allocation of the most important
and scarce resources; among them, time. When it affects a team, programming is, on the
other hand, executive in nature; involves a work order.
It is recommended that you use an agenda similar to the following table.
Without a doubt, you can write down as tasks those family and personal tasks that require
your dedication.
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The following are offered as suggestions :
• First write down the dates already committed for interviews, appointments or
meetings.
• Mark tasks with previously established deadline dates/times.
• Reserve temporary spaces for matters with deadlines.
• Write down the rest of the issues that are considered important to which we have to
dedicate time.
The coach can ask the following questions to carry out a good schedule of his coachee's
time:
Questions to manage time
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