Sri

Aurobind
o college

Title:Trending Social
Media Tools &
Selection Factors
By Ashish Raj Yadav
Roll no. 23/293
Course :BA Programing , History +
Political Science
 Introduction
• Definition: Social media tools are platforms or applications that
enable users to create, share, and interact with content online.

• Importance: In today's digital age, selecting the right social media

tools is crucial for businesses to reach and engage their target
audience effectively.

.
 • Overview: Instagram is a
01 visual-centric platform with over 1
billion monthly active users.

INSTAGRAM 02
• Features: Photo and video sharing,
stories, reels, IGTV, shopping.

• Audience: Predominantly younger

03 demographics, especially
millennials and Gen Z.

• Selection Factors:
04 ⚬ Visual content quality
⚬ Engagement metrics (likes,
comments, shares)
⚬ Influencer partnerships
 • Overview: Facebook is the largest
01 social media platform with over 2
billion monthly active users.

FACEBOOK 02
• Features: News feed, groups, events,
pages, advertising options.

• Audience: Diverse demographics,

03 particularly popular among adults
aged 25-54.

• Selection Factors:
04 ⚬ Target audience demographics
⚬ Content format (videos, images,
posts)
⚬ Advertising budget
 • Overview: Twitter is a microblogging
01 platform with over 300 million
monthly active users.

TWITTER 02
• Features: Tweets, retweets,
hashtags, trending topics.

• Audience: Diverse demographics,

03 particularly popular among
professionals, journalists, and
influencers.
• Selection Factors:
04 ⚬ Real-time communication
⚬ Trending hashtags
⚬ Brand voice alignment
 • Overview: LinkedIn is a professional networking

01 platform with over 700 million members.

LINKEDIN 02
• Features: Profiles, connections,
groups, articles, job postings.

• Audience: Professionals, businesses,

03 recruiters, and job seekers.

• Selection Factors:
04 ⚬ Professional networking
⚬ B2B marketing opportunities
⚬ Content relevance to industry
 • Overview: TikTok is a short-form
01 video platform with over 1 billion
monthly active users.

TIK TOK
• Features: User-generated videos,
02 duets, challenges, effects.

• Audience: Predominantly younger

03 demographics, particularly Gen Z.

• Selection Factors:
04 ⚬ Short-form video content
creation
⚬ Younger audience
demographics
⚬ Trends and challenges
 • Overview: Pinterest is a visual
01 discovery platform with over 400
million monthly active users.

PINTEREST 02
• Features: Pins, boards, visual search,
shopping.

• Audience: Predominantly female

03 users interested in lifestyle, DIY, and
inspiration.

• Selection Factors:
04 ⚬ Visual content discovery
⚬ Product showcasing
⚬ DIY and inspiration content
 • Overview: Snapchat is a multimedia
01 messaging app with over 500
million monthly active users.

SNAPCHAT 02
• Features: Snaps, stories, lenses,
filters, discover.

• VAudience: Predominantly younger

03 demographics, particularly Gen Z
and millennials.

• Selection Factors:
04 ⚬ Focused on younger
demographics
⚬ Ephemeral content
⚬ AR advertising possibilities
 SUMMARY OF THE FACTORS

Facebook: Instagram: Twitter:

• Target audience • Visual content quality • Real-time communication
demographics • Engagement metrics (likes, • Trending hashtags
• Content format (videos, comments, shares) • Brand voice alignment
images, posts) • Influencer partnerships
• Advertising budget
LinkedIn: TikTok:
• Professional networking • Short-form video content Pinterest:
• B2B marketing creation • Visual content discovery
opportunities • Younger audience • Product showcasing
• Content relevance to demographics • DIY and inspiration content
industry • Trends and challenges
participation
 CONCLUSION
• Recap of key points:
⚬ Choosing the right social media tools is essential for
effective marketing strategies.
⚬ Factors such as target audience demographics, content
format, and advertising budget influence tool selection.
• Emphasis on the importance of alignment with marketing goals
and target audience preferences.
• Encouragement to explore and experiment with different
platforms to find the best fit for your business.