“MATASANOS” PHARMACY PROJECT
1. SWOT ANALYSIS
STRENGTHS
 POTENTIAL NUMBER OF
CUSTOMERS
 QUALITY AND GUARANTEE IN
ITS PRODUCTS
 QUALITY OF CUSTOMER
SERVICE
 ADVERTISING THROUGH
BROCHURES
 HAVING MEDICINES THAT ARE
NOT FOUND ON THE MARKET
OPPORTUNITIES
 PROMOTE OFFERS, THROUGH
WEB PLATFORM
 PROPOSE AN INVENTORY
MODULE
 PROVIDE REAL-TIME
NOTIFICATIONS WHEN
PRODUCTS ARE OUT OF STOCK
 PROVIDE NOTIFICATIONS
WEAKNESSES
 MANUAL PROCESSES
 DEFECTIVE CONTROL OF
MEDICATIONS
 ECONOMIC LOSS DUE TO
PRODUCT EXPIRATION
 LESS COMPETENT AND
MOTIVATED EMPLOYEES
 MEDICATION SHORTAGES
 UNRELIABLE STAFF
 POOR CUSTOMER SERVICE
 DOES NOT HAVE RESOURCES
 HIGH PRICES
 HIGH DEPENDENCE ON
HUMAN RESOURCES
THREATS
 LITTLE ECONOMIC STABILITY IN
THE AREA
 UNFAIR COMPETITION
(ECONOMIC) AROUND THE
PHARMACY
 BAD LOCATION OF THE
ESTABLISHMENT
 PROBLEMS WITH TAXES
 WHEN THE PRODUCTS ARE  IT DOES NOT HAVE
ABOUT TO REACH THEIR TECHNOLOGICAL EQUIPMENT
EXPIRATION DATE.  ILLEGAL MEDICINES ON THE
 PROPOSE A DIGITAL BILLING MARKET
MODULE
 AUTOMATION OF MANUAL
PROCESSES
 PROPOSE AN AUTOMATED
SALES MODULE
 EMPLOYEE CONTROL MODULE
 FINANCIAL MANAGEMENT
MODULE
 OPTION TO ADD BRANCHES
 PROPOSE A MODULE OF
MEDICINES TO PURCHASE
 ATTRACT NEW POTENTIAL
CUSTOMERS
 PRESTIGE OF THE PHARMACY
 AGREEMENTS WITH NEARBY
HOSPITALS SO THAT
PRODUCTS CAN BE OFFERED
AT A DIFFERENTIATED PRICE
 CAPACITY FOR
RESTRUCTURING AND
ADAPTATION TO THE NEW
NEEDS OF SOCIETY
 SERVICE OPEN 24 HOURS
 IMPLEMENT A DELIBERY
SERVICE
 PROPOSE A VIRTUAL
PHARMACY

2. PROBLEM TREE (FIRST VERSION)

2.1 (FIRST VERSION)
 2.2 (SECOND VERSION)

3. Goal Tree
3.1 Objective Tree (First iteration)
 3.2 Objective Tree (2 iteration)

4. General objective
Design a sales information system, product control, customer
loyalty to improve customer service and have effective sales
control in the “Matasanos” pharmacy.
5. Specific objectives

 Propose an inventory module to have better control of

medications in the “matasanos” pharmacy
 Propose a chat module, online complaints to know the
performance of employees in the “matasanos” pharmacy
 Propose the design of a web portal to have an efficient
advertising campaign on the Matasanos pharmacy server
 Design a personnel module to have efficient personnel
control in the Matasanos pharmacy.
 Propose a digital billing module in accordance with
current regulations to have correct behavior when
delivering invoices to the “matasanos” pharmacy.
 Propose a sales module for efficient control of income
and expenses in the Matasanos pharmacy
 Propose an online sales service to obtain the greatest
number of customers at the Matasanos pharmacy
 Propose the creation of a database that allows the
records to be properly stored and organized in the
Matasanos pharmacy.