CAMPECHANO INSTITUTE

CAMPECHANO INSTITUTE

MARKETING SCHOOL

MARKET RESEARCH

THIRD SEMESTER

1: INTRODUCTION TO NFL MARKET RESEARCH

STUDENT: GARCÍA VERA CINTHIA MARLENE

ADVISOR: THE KARLA ELENA HUITZ CARDOZO

DELIVERY DATE: 08-31-2021

 2

Visit www.nfl.com and do an Internet search using your browser and your library's online database to
learn about women's attitudes toward the NFL. As the NFL's marketing director, what marketing
strategies would you formulate to target women?

I would formulate a strategy in social networks, in the work area and in products.

In social networks we would cover advertising and information about women's relationship with the
NFL, women who have made history in the NFL, importance of sports regardless of gender, opinions of
women related to the NFL, advertising of female athletes, among others. other things of interest where
women are included.

The strategy that would be implemented in the labor area is to have women occupy a position or
position in the NFL and thus recognize that gender does not matter, but rather the work that the person
does. With this, women will feel more empowered and feel that they are being taken into account in
something that has been considered for “men” for a long time.

The product strategy consists of providing women with the same products as men, but these are
designed for them and include unique products.

The NFL would like to attract more female fans. What type of market research would you recommend?

Qualitative or exploratory research is recommended. This is a research model that is associated with
the inductive method. It can be carried out through surveys or tests to obtain information about
consumers, their preferences, economic situations, among other analysis factors. It serves to define
and clarify the nature of a problem.

Its process involves identifying the questions to be resolved, establishing a hypothesis and supporting
the investigations. This type of market research serves, above all, to obtain extensive information on a
specific topic.

The procedures with the best results are: surveys and online communities, interviews with experts and
experimental field research.