1.

SWOT Analysis
Explanation:

Reference: Google Image.

Academic Purpose: Communicating contrast between two products or services. Comparison of two
product or Services.

Example: Two Products – Product A (Competitor Product) & Product B (My Product)

STRENGTH of Competitor Product. WEAKNESS of Competitor Product.

Strong Points, Advantages, Established Disadvantages, Missing points

Factors
Product A
Product A

Convert Weakness of Competitor product Does this new opportunity pose any
into OPPORTUNITY for my product THREAT to my product or business ?

Scope of Improvement, New business Risk of Failure.

Product B Product B
 2. PEST ANALYSIS
Explanation:

Reference: Google images

Academic Purpose: Communicating the factors to consider before launching change in product (or
service) or new product (or new service) (decided after SWOT)

Example: Two Products – Product A (Competitor Product) & Product B (My Product)

POLITICAL: ECONOMICAL

Permissions, Regulations etc. Funds, Cost, Budget, Profit etc. estimations

SOCIAL: TECHNOLOGICAL

Human Safety, Social or ethical cause Technology, Machinery or equipment

& usage etc. involvement.
 3. Classic Mapping
Academic Purpose: Formal segmentation of business in the enterprise.
Example: Banking

To launch a new credit card.

Business: Domain: Product: Credit Card Operations:

Gold / Platinum Banking & Finance Service: Replacing 1. Deactivating

credit cards. existing credit
Credit Cards
cards.

2. Notifying
Clients.

3. Issue new
credit cards.

4. Credit card
features –
credit limit,
payments.

Cross Functions: Management: Scope: Strategy:

1. Logistics 1. CFO 1. Compliance 1. To generate

with CCs new business.
2. Administrative 2. Approver:
units. Manager 2. Customer 2. To expand in
segment – premier
3. Manufacturing - Project:
premier banking
CC
Jan -Dec 2021 or account only. segments.
4. Procurements
Q3+Q4 2021 3. No General or
5. Human nonbusiness
Resources account.

4. No impact of
debit cards
programs.
Example: To promote new energy drink.

Business: Domain: Product: Energy Drinks. Operations:

Promotions / Designing FMCG – Fast Moving Service: Free samples to 1. Design digital
marketing strategy for Consumer goods. customer for feedback. content.
energy drinks.
Below the line events. 2. Customer
base – Online,
Promotional offers.
offline

3. Target
Market

Cross Functions: Management: Scope: Strategy:

1. Packaging 1. CFO 1. Includes 1. To expand in

Artificial the health-
2. Distribution 2. Approver:
sweeteners related
Manager
3. Logistics consumerism.
2. Might not
Project:
4. Productions be good for 2. FIT fashion /
Jan -Dec 2021 or diabetics. To attract
athletics
Q3+Q4 2021