Excellence Group Revised Business Plan

San Agustin Diocesan Academy, Inc.
Jaen, Nueva Ecija, 3109
SENIOR HIGH SCHOOL DEPARTMENT
A BUSINESS PLAN
ABOUT OKRA
SEED COFFEE
PAGE \* MERGEFORMAT 36
Proponents:
Dela Cruz, Angelo Mico D.C Francisco, Krishela Marie S.
Esquivel, Jhosep I. Hizon, Irish Nicole C.
Garcia, Mark Vincent C. Jalova, Angela P.
Lopez, James Edward E. Macapagal, Jamaica S.
Santos, Sean Neil E. Marcelo, Angeline S.
Alejo, Marielle DB. Pangan, Tracy DR.
Baybayon, Ann Magdalene S. Pelacio, Lorycel C.
De Lara, Clarisse H. Ramos, Rhea Mae V.
De Leon, Kyla Mae S. Serrano, Sophia Erie T.
Dela Cruz, Trixie Mae M.
Level: Grade 12
Strand: Accountancy, Business, and Management
Business Information: The official name of the business is JUST AROMA. The type
of business structure of the company is sole proprietorship. The company’s main office
is located at Brgy. Ocampo Rivera, Jaen, Nueva Ecija.
Business Paragraph: Just Aroma is a new business venture that will produce and serve
organic coffee powder made of dried and roasted okra seeds with lemon flavor.
Vision
To be the leading and most valued organic coffee producer across the
South East Asia, ensuring the high quality of the product and best value for
money.
Mission
Just Aroma is committed to:
 production of healthy, aromatic, and organic okra seed coffee that will
help people neutralize their unhealthy practices and give an experience
that makes their day better; and
 assurance of providing consistency through quality control
I. EXECUTIVE SUMMARY
Problem
The popularity of caffeinated coffee all over the world, particularly in the
Philippines has increased. Most people nowadays are having unhealthy
lifestyle when it comes to drinking coffee. It is true that caffeinated coffee
can improve memory, decrease fatigue, and can enhance mental
functioning. But it is also necessary to remember that like many enjoyable
treats, caffeinated coffee causes potential health risks when consumed in
excess due to its high caffeine content. Many people experience insomnia,
restlessness, heart palpitations, high blood pressure, and anxiety from the
caffeine in coffee. Hence, the demands for coffee substitutes have been
rising due to the adverse health effects of caffeine and due to increasing
demand for healthier lifestyle.
Solution
This business will produce coffee mix that is healthy and made from organic
ingredients. It develops an organic coffee product with a twist that will catch
the attention of coffee lovers and that is new to their taste. The product is not
just an ordinary coffee. It is made of dried, roasted, and ground okra seeds
and enriched its taste with lemon flavor. It is a low-calorie coffee, has low
acid, and has no saturated fats or cholesterol which is good for the people
who maintain a healthy lifestyle. In other words, this business venture
concentrates in creating non-caffeinated coffee product. It is assured that this
product is made with 100% natural and organic okra seeds and lemon. By
giving customers a guaranteed, nutritious, no added preservatives and
chemical-free okra coffee product, the owner ensures that it gives a
competitive advantage over the existing competitors.
Target market
The target customers of this business are teenagers, middle-aged people,
senior citizens, Persons with Disability (PWD), and pregnant women. They
are the target market because they are most likely to drink coffee. Therefore,
it is much better for them to buy and drink this okra seed-lemon coffee mix
as their alternative coffee drink in order for them to maintain their blood
pressure, to prevent hypertension, and to stay healthy.
Competition
This business will compete with large and known existing companies that
offer organic and non-caffeinated coffee too (i.e., Nescafe Decaf, MX3, and
Glutalipo). But what makes this business different from them is that it uses
100% organic and natural dried okra seeds with lemon flavor and has an
appealing aroma. Its main weakness is that the production process is quite
time-consuming because it takes several days for the seeds to dry under the
sun, depending on the weather condition. However, it may obtain an
increasing sales opportunity as people become familiar with the unique
features and benefits of the product. Lastly, its main threat is the
environmental phenomena like La Niña and typhoons.
Company Overview and Team
This business is a sole proprietorship, founded and owned by Mark Vincent
Garcia and is expected to start its operations on May 2022. It will be located
and built at Barangay Ocampo Rivera, Jaen, Nueva Ecija, near 658 Fuel
Refilling Station. The team of the company will consist of three (3) small
departments; production department (i.e., seeds remover and who will dry
the seeds, and roaster and miller), baking department (i.e., baker), and
packaging department (i.e., packager). The owner will be the one who will
actually sell the packaged coffee powder and manage transactions in the
physical store.
Financial Summary
To summarize the company’s financial demands on okra seed coffee, estimated
sales per month is ₱112,050.00, for the first year is ₱1,344,600.00, with
increases of 5% for the second year, resulting to ₱1,411,830.00 and for the third
year, it increases to 10% resulting to ₱1,553,013.00. However, the expected cost
of sales per month is ₱ 53,190.00, for the year 1 is ₱638,280.00, and the growth
will be the same as the projected sales. The expected monthly operating
expenses will be ₱ 52,899.51, and for the first year will be ₱650,792.20, with the
same rise as the projected sales. Furthermore, the predicted monthly net income
after income tax is ₱10,561.97 and for the year 1 is ₱126,743.64, with a 5% rise
in year 2 to ₱ 133,080.82 and the net income for year 3 shows a 10% rise,
bringing the total to ₱146,388.90.
However, to summarize the company’s financial demands on okra chocolate
cupcake, estimated sales per month is ₱38,300.00, for the first year is
₱459,600.00, with increases of 5% for the second year, resulting to ₱482,580.00
and for the third year, it increases to 10% resulting to ₱530,838.00. However,
the expected cost of sales per month is ₱16,990.00, for the year 1 is
₱203,880.00, and the growth will be the same as the projected sales. The
expected monthly operating expenses will be ₱16,708.52, and for the first year
will be ₱200,502.24, with the same rise as the projected sales.
Funding Requirements
To fund the start-up expenses, the company needs an initial capital
amounting to ₱115,110.30. The said amount will be allocated in purchasing
raw materials, gas stove and LPG tank, kitchen tools and equipments,
packaging supplies, initial rent payment, office supplies, table and chairs,
business permit and licenses, and advertising expenses.
Particulars Amount
Raw materials (okras & lemons and ingredients for 70,180.00
cupcake)
Gas stove and LPG tank 3,400.00
Kitchen tools and equipments 16,164.30
Packaging supplies 7,140.00
Initial rent payment 8,000.00
Office supplies 246.00
Tables and chairs 6,400.00
Business permits and licenses expense 2,500.00
Advertising expense (tarpaulins only) 1,080.00
TOTALS 115,110.30
Milestones and Traction
When the business is actually growing in the future and earning more
profits, it plans to buy new eqipments for coffee grinding and baking. It also
endeavors to hire more employees in the production department and other
professional employees in marketing department (i.e., marketer) and finance
department (i.e., bookkeeper and inventory clerk).
II. OPPORTUNITY
Problem and Solution
Coffee has been a part of Filipinos’ daily meal. It usually contains caffeine
which gives a mild central nervous system and metabolic stimulant that
restore one’s alertness. However, an excessive intake of caffeinated coffee
can impair sleep and can lead to irregular heartbeat and restlessness. In a
nutshell, too much consumption of coffee with caffeine can cause potential
health risks. In this time of global health crisis, health can be improved and
developed if one learns and contemplates what is good and right for his
body, just as he would when selecting a coffee drink. Coffee that is
substantial in health benefits, guaranteed, no added preservatives and
chemical-free product, and uses locally-sourced ingredients is very
important to consider. This is why the business has decided to produce a
healthy coffee made from organic okra seeds with lemon flavor. This is to
ensure that customers are kept safe and healthy, even when drinking coffee.
The product of this business can definitely alleviate customers’ health
concerns. It is far better compared to other coffee powder products because
it has a distinctive and unique concept that cannot be compromised by
others. The product is rich in antioxidants, has a comforting and appealing
aroma, and is beneficial to maintaining a healthy lifestyle. Okra seed coffee
can help people with hypertension to lower their blood pressure, reduce the
risk of Type II diabetes and the threats of cancer and stroke, aid in physical
performance enhancements, enable in focusing on specific things, and
improve productivity.
Target Market
The target market consists of those who considered coffee is beneficial to
them and those who enjoy drinking coffee. Teenagers, middle-aged, senior
citizens, PWD, and pregnant women who have an average income are
among those targeted by this business. They are deemed as potential target
customers because they will most likely patronize and enjoy this business.
Specifically, teenagers nowadays are obsessed in drinking coffee and want
to experience something new. In addition, middle-aged, senior citizens, and
PWDs are also among the target customers of this business because they are
mostly health-conscious individuals and usually experience high blood and
cholesterol. Another target customer is pregnant women because it would be
a great alternative coffee for them since they are not allowed to drink
caffeinated coffee to ensure the safety and health of their baby. The
aforementioned customers have the ability to assist in attaining sustainable
financial performance throughout the month, so that it is why it is assured
that they can afford this product as well as can improve and enhance the
business’ sales and profit progression.
Competition
Competition is not new in this field. The owner has already envisioned that
the business will not be easy. However, its main competitors are known and
large existing companies like Nescafe that offers decaffeinated coffee, MX3
that sells coffee mix with minimal amount of caffeine content, and Glutalipo
that offers organic and fiber coffee powder with different variants of flavors
like dark chocolate. The aforementioned companies definitely have popular
brand name and have established loyal customers.
SWOT Analysis
Strengths Weaknesses
 It is purely and naturally made from  Some grains cannot be fully dissolved;
organic, dried, and roasted okra hence, customers may encounter dregs
seeds. or little grains at the bottom of the cup
 It is combined with lemon powder when mixed with hot water.
which enhances its flavor and taste.  The struggle to have a possibility in
 Rich in antioxidants and dietary having a limited stock of raw
fiber which help regulate materials due to typhoon season.
hypertension, blood sugar levels,  Production process is quite time-
aid weight loss, boost immune consuming due to removing the seeds
system and metabolism. from the pods and drying process.
 100% no caffeine content.  Low brand image since it is new in the
market
Opportunities Threats
 A growing market with significant  Some large existing companies (i.e.,
percentage of the target market. Nescafe Decaf, Glutalipo, and MX3)
 Increasing sales opportunities as that have popular brand name.
people become familiar with the  Environmental phenomena like La
advantages of the benefits of the Niña and typhoons.
product.  Price fluctuation of raw materials
 Advancement of technology can be
a great way to promote and
advertise the product online.
 Employees are not yet cross-
trained.
Future Products and Services
At the moment, Just Aroma is committed in producing top quality okra seed
powder with lemon flavor and okra chocolate cupcake. As this business
continue in this industry, the owner is willing to expand his product line and
develop new innovations. Aside from okra seed-lemon coffee powder, he
plans to add new variants of healthy flavor (e.g., okra seed-honey, okra seed-
taro, and okra seed-malunggay). The business is also aiming to produce
creamy brewed iced okra coffee in a ready-to-drink bottle and new flavors
for cupcake.
III. EXECUTION
Marketing and Sales Plan
Value Proposition
The business assures the high satisfaction of the customers in terms of the
health benefits and quality of the product and at a reasonable selling price.
Unique Selling Proposition
Just Aroma - “Make your day better”
7Ps of Marketing
Product
The proposed product is coffee powder made of dried and roasted okra seeds
and combined with organic lemon powder, which is very beneficial in terms
of a healthy lifestyle. It is rich in antioxidants, has high content value of
potassium, Vitamin B6 and Vitamin C. It will help people with hypertension
to lower their blood pressure and to regulate their blood sugar level. It is a
perfect drink before breakfast, in afternoon after snack time, and even before
bed time. If customers want to elevate its taste, they may add some sugar,
honey extract, or powdered milk when they mixed it with hot water. Thus,
the company ensures the high quality of the product and its nutritional
benefits so that coffee drinkers can still drink coffee while maintaining a
healthy lifestyle and without providing negative effects on their health even
when consumed in excess. However, this business will also offer okra
chocolate moist cupcake that is perfect partner for coffee. It will serve as this
business’ secondary product since the junk material which is the green okra
pods will be utilized as one of the main ingredients of the cupcake. It is to
ensure that okra pods will not be wasted and at the same time, be an another
source of income. The cupcake is moist, fluffy, freshly baked, and aromatic
too. It will be made available in two different level of sweetness; the one is
with more added sugar which is perfect for sweet lovers, and the one is
baked with less sugar which is suitable to those who are diabetic or who are
in a diet. Lastly, it will be sold per box (6 pieces of cupcakes in each box).
Place
The size of the store is 24 square meters at Barangay Ocampo Rivera, Jaen,
Nueva Ecija. The place is easy to find and will be seen when customers pass
by the road. The store has a minimalist design to make it look clean. It is
surrounded by dress shops and restaurant.
Price
The products will be available at a reasonable price. Its affordability will be
ensured by the company so that the target market can avail the product
without hurting their pockets. Given the affordability of the product, the
owner ensures that the quality will not be neglected. The detailed analysis of
pricing will be shown in the later chapter of the study.
Promotion
Social media will be used as a means of promotion. Given the tremendous
power and reach of social media platforms, using them as the primary
advertising medium will be quite beneficial. Advertisements on Facebook
will readily reach youthful generations, and this could be a means to pique
their interest. Instagram videos and posts will assist the brand in reaching
celebrities, who may then become product endorsers in the future when the
business is growing. Because of their strong involvement with the app,
TikTok videos are a wonderful method to reach out potential customers,
primarily young people. This product will be able to gain popularity quickly
thanks to various social media sites. However, this business will not rely on
the internet only since there are still customers who are not engaged in this
technology. To ensure that everyone will be reached, mid-sized tarpaulins
will also be used in promoting the business. Lastly, the business will offer
10% discount every December 22-24.

People
Opening this business benefits three people: the entrepreneur, the workers,
and the consumers. Having said that, this business will open its door to the
unemployed individuals who seek jobs in the middle of a pandemic. The
proposed product is suitable for people of all gender, occupation, and
income level since it is affordable and beneficial. Specifically, the target
market are teenagers, middle-aged people, senior citizens, PWDs, and
pregnant women.
Process
The chosen okra farmer and lemon supplier will deliver the matured or full-
grown okras and lemons to the warehouse. The production process starts in
removing the okra seeds from the okra pods. The okra pods will be set aside
to be used by baker in baking cupcakes. After removing, they will be
processed through a dry method wherein the okra seeds will be placed under
the sun and will let them dry. For the lemon powder, the lemons will be
thinly sliced and placed also under the sun. In case there is no sunlight due to
bad weather condition or rainy season, this business will use microwave
oven as an alternative drying method for the seeds and sliced lemons. After
drying, the seeds will undergo the roasting process for them to be cooked
and to bring out the aroma and flavor. Then, the dried and roasted okra seeds
will be processed using food processor to finally produce okra coffee
powder. The dried lemon slices will be also pulverized and sifted. In case
there is power interruption, the miller will manually pulverize the seeds and
lemon using mortar and pestle. After that, integrate and mix the lemon
powder and the ground okra seeds into big container for them to be ready for
packaging.
Physical Evidence
The location in which the product will be manufactured is not only attractive
to the eyes, but also clean and environmentally friendly. For the benefit of
young and young-at-heart clients, the layout of the physical store minimalist
and “instagrammable”. To fit the image of the company, the employees will
wear neat and aesthetically acceptable uniforms. Regarding the packaging of
the product, this business will use resealable pouch kraft packaging that is
water-resistant and has simple yet fascinating design. Each packaging will
have a short but powerful statement (e.g., “Stay Strong and Power On” and
“Always Smile”) at the back of it to uplift and motivate this business’ dear
customers.
Operations
I. Methods
A. Manufacturing/Sourcing of Goods or Service Delivery Process
The suppliers deliver the needed raw materials in the warehouse. The raw
materials (i.e., okras and lemons) will be then prepared for the production.
Removers will manually remove the seeds from okras’ pod. The seeds will
be ready for drying (5 days), roasting (8 minutes, in a medium heat), and
grinding. For the lemon powder, the lemons will be sliced and placed also
under the sun. The dried lemon slices will also undergo in the process of
grinding and sifting. After that, combined ground okra seeds and lemon
powder in a big, single container. Then the mixed ground okra seeds and
lemon will be packaged into its packaging. However, the potential consumer
of the products are teenagers, middle-aged people, senior citizens, PWDs,
and pregnant women.
B. Distribution Method
The customers may directly buy in the actual store which is located at
Barangay Ocampo Rivera, Jaen, Nueva Ecija. In short, this business will
incorporate direct selling. It will also establish its online store on Shopee
for a wide access to customers.
C. Payment Process
This method of payment that this business prefers is the first payment
process which is receiving money from customers. The payment may
be in the form of cash and mobile payment (GCash). For those who
directly buy to the physical outlet, payment is done physically. And
for those who ordered on Shopee, payment may be through GCash or
Cash on Delivery.
II. Manpower
A. Job Description
Okra seeds remover and who will dry the okra seeds and lemon
slices
 Manually removes the seeds from the okra pods and ensures that
okras are not in bad condition.
 Separately transfers the fresh okra seeds and lemon slices from
bilao and place them under the sun.
Roaster and Miller
 Roasts and mixes okra seeds, following the strict protocols on
correct operation of gas stove and frying pan.
 Grinds the dried okra seeds and dried lemon slices using food
processor.
Packager
 Puts an exact grams of okra coffee powder in its packaging and
securely seals each packaging.
Baker
 Bakes okra chocolate cupcakes deliciously.
a. Selection of Job Applicants
Job Requirements and Qualifications
For okra seeds remover and who will dry the okra seeds, and
seed roaster miller:
 High School Diploma
 Resumé
 At least 20 years old and above
 Ability to make fast, simple, repeated movements
 Goal-oriented and team-focused to ensure completion of products
in a timely manner
For Packager:
 High school diploma
 At least 20 years old
 Resumé
 Experience in manufacturing or related field is preferred
 Ability to follow verbal and written instructions
 Strong communication skills and desire to work with other team
members
 Able to stand up to 4 hours at a time
For Baker:
 Resumé
 Must have atleast 1-year experience in baking
 Ability to work well under pressure
Job Selection Process
Qualified applicants will be selected through posting job descriptions
and implement recruitment plan in order to ensure the accuracy of each
job. The next process is to review the resumé of applicants and develop
shortlisting or screening in order to identify whose application will be
matched with the requirements of each position. It is followed by face-
to-face interview to help the employer know more the information of
applicant. After the interview analysis, the employer must hire the
applicant who successfully passed the interview. Then the employer will
notify the hired applicants to inform them about the salary and start date.
B. Job Offer
The employer will communicate and disseminate job offers in public
through word-of-mouth recruiting in which the employer will inform
his interested neighbors and residents of his barangay about the job
positions he is looking for. In addition, job offers will be
communicated through posting an announcement on Facebook page
and groups (e.g., I Love Jaen), indicating the job position, job
requirements, and qualifications.
C. Employee Development
This business will apply coaching and mentorship program, in which
the employer evaluates the employees’ performance and gives
feedback on what they need to improve. The employer also gives
positive affirmation to increase employees’ productivity. Another is
cross-training program in which employees are expected to practice
and work in several different roles in the organization or to do tasks
that lie outside their normal responsibilities. For example, providing
packager a training about roasting and grinding dried okra seeds for
them to be versatile employees.
II. Machines
A. Equipment and other Physical Facilities
The building is one-storey that consists of three sections; the production
area, baking area, and transaction area. It will use minimalist design in
which it is characterized by simplicity, clean lines, and neutral colors,
particularly cream white and light brown. The building has functional
furniture like big table and chairs (for staff only). The displays, signage,
and layout are appropriate to the context of the product. The production
equipments or machinery that are essential for this business are bilao,
frying pan, gas stove and LPG tank, turner spatula, food processor,
strainer, large bowl containers, measuring cups, weighing scale, electric
hand mixer, microwave oven, and baking tray. Below is the purpose and
use of the machines and equipments.
Bilao – is used for winnowing and drying okra seeds and lemon under the
sun.
Frying pan – is used to roast okra seeds.
Gas stove and LPG tank – produces heat that helps to cook and roast dried
okra seeds.
Turner spatula – is used to mix okra seeds when roasting.
Coffee grinder or food processor – is used to grind okra seeds and dried
lemon into fine particles, helping to easily make okra coffee powder which
is the end-product of this business.
Strainer - is used to sift ground lemon slices to remove larger particles.
Large Bowl Container – this is where the combined ground okra coffee and
lemon powder will be kept.
Measuring Cups – are used to measure and transfer the ground okra seeds
to its packaging.
Weighing scale – is used to weigh the grams of each packaged okra coffee
powder.
Electric Hand Mixer - is used to mix dry and wet ingredients for okra
chocolate cupcake conveniently.
Oven - is used to bake the cupcakes made of okra pods.
Baking Tray - is used to mold and hold the batter in a baking liners.
III. Materials
The business owner will coordinate with the farmers of okras and lemon and
suppliers of baking and packaging supplies for the business to have adequate
raw materials that are highly needed for the production process. The
business owner will ensure that the suppliers are able to offer a quality,
fresh, and chemical-free raw materials and be consistent with its offering, so
that this business will produce high quality okra coffee powder and cupcakes
too.
Distributions
Regarding the distributions of the product, it will be through the physical
store in which customers can go directly to the store. In simple terms, direct
distribution will be the distribution method of this business. In addition, it
will open its online store in Shopee for wide access to customers.
Milestones and Metrics
Milestone Due Date People Assigned Details

Raise initial Completed Mark Vincent Invest Php
capital Garcia 115,110.30 for

start-up expenses
Register to March 31 – April Mark Vincent Prepare all
Bureau of 4, 2022 Garcia necessary
Internal Revenue documents
and Department
of Trade Industry
Hire four (4) April 6 – 12, Mark Vincent Conduct job hiring
employees 2022 Garcia and interview
Reconfigure May 8, 2022 Marketer Marketing tactics
social media (Vincent) on Facebook,
accounts Instagram, and
TikTok.
Interview at least May 15, 2022 Mark Vincent Formulate a survey
fifteen (15) Garcia questionnaire about
potential the taste and unique
customers in features of the
target market product.
Investigate August 18, 2022 Mark Vincent, Financial review
inventory turns since there is no
inventory clerk yet
Review November 7, 2022 Marketer Change the
marketing (Vincent) strategies whenever
strategy necessary
Post a special December 1, 2022 Marketer Christmas promo
announcement on (Vincent) and 10% discount
Facebook page on December 22-
24.
Upgrade or buy June 2023 To be announced Buy one (1) coffee
new coffee (TBA) grinder and one (1)
grinder or food microwave oven
processor and
microwave oven
Hire one (1) September 2024 Mark Vincent Hire these
bookkeeper and Garcia employees when
one (1) inventory the business earns
clerk more profits.
Prepare financial October 2024 Bookkeeper Income Statement,
statements for the Balance Sheet, and
month ended Cash flow

Statement
Assumptions and Risks
The coffee business is rapidly increasing according to value line, and this
business is unique to all coffee business because of the benefits and
experience that customers can get from it - from the aroma, perfect blend of
taste, fine granules, up to its health benefits. Given that the business is a
start-up one, the owners assume inconvenience at the beginning of the
operation. The risks involved is low sales at the beginning due to the
minimal popularity of the business. Also, it will be difficult to have adequate
supply of okra and lemon every typhoon season. Another risk is the rainy
season in which the drying process will be difficult. To address it, the owner
should identify alternative drying method for the seeds and lemon slices
(e.g., using microwave oven). However, people may patronize this business
after they experience the benefits, taste, and aroma of this okra seed-lemon
coffee.
IV. COMPANY AND MANAGEMENT SUMMARY
Introduction
Just Aroma is a single proprietorship that aims to help people to have
healthy lifestyle. The mission of the company is to promote a healthy and
organic okra coffee powder that will help people avoid the negative effects
of caffeinated coffee like high blood pressure and insomnia. It will serve
high quality product that is affordable and safe for everyone. The company’s
manufacturing and service area will be located at Barangay Ocampo Rivera,
Jaen, Nueva Ecija. The company will begin its operation on May 2022. The
company will hire four (4) trustworthy, hardworking, and creative
employees; one (1) seed remover and who will dry the seeds and lemon
slices, one (1) roaster and miller, one (1) baker, and one (1) packager. The
owner will be the one who will actually sell packaged coffee powder in the
physical store and who will manage every transactions.
Organizational Structure
Duties and Responsibilities
Owner
 Oversees the daily operations of the business.
 Improves the productivity of the staff.
 Coordinates with the chosen suppliers.
 Manages orders online and transactions on physical store.
Okra seeds remover and who will dry the okra seeds and lemon slices
 Manually removes the seeds from the okra pods.
 Ensures that the okra seeds are good in condition.
 Rejects okra that is rotten or has worms and pests.
 Transfers the fresh okra seeds from bilao and place it under the sun.
 Dries these seeds within 5 days, 6 hours a day.
 Cuts lemons into slices, and dry these slices together with the okra seeds.
 Checks weather conditions to determine if it is appropriate to dry seeds
and lemon slices on a particular day.
 Ensures that seeds and lemon slices are well-dried.
Roaster and miller
 Roasts and mixes okra seeds following strict protocols for correct
operation of gas stove and frying pan.
 Ensures that all okra seeds are well-cooked; not too roasted and not
uncooked in order to maintain its taste and aroma.
 Uses blender, food processor, or coffee grinder carefully to churn the
dried lemon slices and okra seeds into powder.
 Wears gloves when grinding or milling.
 Transfers and combines ground okra seeds and lemon slices to a large
bowl and give it to a packager.
Baker
 Prepares and measures all the ingredients needed.
 Ensures clean preparation.
 Bakes the okra chocolate cupcakes with right amount of sweetness.
 Operates microwave oven with care.
Packager
 Arranges all the packaging supplies.
 Puts an exact grams of okra coffee powder in its packaging.
 Packs six (6) cupcakes into each packaging box.
 Inspects packages to ensure they are clean and not damaged.
 Prepares them for display.
 Washes all the kitchen and baking tools used.
V. APPENDIX
Permits and Licenses
JUST AROMA
Sample Survey
1. How many times do you drink coffee in a day?
o 1
o 2
o 3
o 4 or more
2. Would you buy and consume coffee that is organic and caffeine-free?
o Yes
o No
3. Okra seeds are now in coffee form, are you willing to try it?
o Yes
o No
o Maybe
4. Do you prefer lemon flavor for this okra coffee powder?
o Yes
o No
5. What other flavors would you prefer to complement this okra seed
coffee? List them below.
_____________________________________________________________
Curriculum vitae

Excellence Group Revised Business Plan

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San Agustin Diocesan Academy, Inc.

Jaen, Nueva Ecija, 3109

SENIOR HIGH SCHOOL DEPARTMENT

SENIOR HIGH SCHOOL DEPARTMENT

Dela Cruz, Angelo Mico D.C Francisco, Krishela Marie S.

Esquivel, Jhosep I. Hizon, Irish Nicole C.

Garcia, Mark Vincent C. Jalova, Angela P.

Lopez, James Edward E. Macapagal, Jamaica S.

Santos, Sean Neil E. Marcelo, Angeline S.

Alejo, Marielle DB. Pangan, Tracy DR.

Baybayon, Ann Magdalene S. Pelacio, Lorycel C.

De Lara, Clarisse H. Ramos, Rhea Mae V.

De Leon, Kyla Mae S. Serrano, Sophia Erie T.

Dela Cruz, Trixie Mae M.

Strand: Accountancy, Business, and Management

is located at Brgy. Ocampo Rivera, Jaen, Nueva Ecija.

SENIOR HIGH SCHOOL DEPARTMENT

Just Aroma is committed to:

help people neutralize their unhealthy practices and give an experience

that makes their day better; and

 assurance of providing consistency through quality control

Philippines has increased. Most people nowadays are having unhealthy

lifestyle when it comes to drinking coffee. It is true that caffeinated coffee

can improve memory, decrease fatigue, and can enhance mental

functioning. But it is also necessary to remember that like many enjoyable

treats, caffeinated coffee causes potential health risks when consumed in

SENIOR HIGH SCHOOL DEPARTMENT

demand for healthier lifestyle.

who maintain a healthy lifestyle. In other words, this business venture

concentrates in creating non-caffeinated coffee product. It is assured that this

giving customers a guaranteed, nutritious, no added preservatives and

chemical-free okra coffee product, the owner ensures that it gives a

competitive advantage over the existing competitors.

SENIOR HIGH SCHOOL DEPARTMENT

The target customers of this business are teenagers, middle-aged people,

pressure, to prevent hypertension, and to stay healthy.

sun, depending on the weather condition. However, it may obtain an

increasing sales opportunity as people become familiar with the unique

environmental phenomena like La Niña and typhoons.

SENIOR HIGH SCHOOL DEPARTMENT

Company Overview and Team

This business is a sole proprietorship, founded and owned by Mark Vincent

To summarize the company’s financial demands on okra seed coffee, estimated

year, it increases to 10% resulting to ₱1,553,013.00. However, the expected cost

SENIOR HIGH SCHOOL DEPARTMENT

bringing the total to ₱146,388.90.

However, to summarize the company’s financial demands on okra chocolate

₱459,600.00, with increases of 5% for the second year, resulting to ₱482,580.00

will be ₱200,502.24, with the same rise as the projected sales.

To fund the start-up expenses, the company needs an initial capital

amounting to ₱115,110.30. The said amount will be allocated in purchasing

business permit and licenses, and advertising expenses.

Raw materials (okras & lemons and ingredients for 70,180.00

SENIOR HIGH SCHOOL DEPARTMENT

Gas stove and LPG tank 3,400.00

Kitchen tools and equipments 16,164.30

Packaging supplies 7,140.00

Initial rent payment 8,000.00