BM2217

GRADING RUBRIC: PERFORMANCE TASK WRITTEN OUTPUT

CRITERIA Excellent Good Developing Needs TOTAL

5 4 3 Reinforcement
1
Business An overview of the An overview of An overview of the An overview of the 15
Description (x3) company is provided, the company is company is company is not
which includes provided, provided but lacks provided.
information regarding including a large significant pieces of
the reason for starting, portion, but not the requested
basic activity, company all, of the information.
focus, goods or requested
services provided, information.
primary customers,
and location.
Environmental Provides complete Provides fairly Provides somewhat Provides largely 15
Scanning (x3) information regarding complete complete incomplete
SWOT and TOWS. information information information
regarding SWOT regarding SWOT regarding SWOT
and TOWS. and TOWS. and TOWS.
Product or Service The product/ service The product/ The product/ The product/Service 20
(x4) mix was clearly service mix was service mix was mix was partially
discussed and included clearly discussed partially discussed discussed, or some
a complete line of and included a and seemed to lack were omitted. An
product/service complete line of a complete line of explanation of how
offerings and product/service product/service products will be
reasoning for the offerings. The offerings. An competitive is
selection. explanation of explanation of how missing.
how products will products will be
be competitive competitive was
was unclear. missing.
Financial Planning Financial strategies Financial Financial strategies No discussion of 15
(x3) and concepts were strategies and and concepts were Financial strategies.
completely discussed. concepts were somewhat No computation for
Start-up costs were discussed. There discussed. There start-up costs.
correctly computed. are 1-3 incorrect are 4-6 incorrect
items in the start- items in the start-
up costs up costs
computation. computation.
Workplace Layout The business plan The business plan The workplace There is no 15
and Business includes a workplace includes a layout does not provided workplace
Model (x3) layout that is well laid workplace layout represent the layout area.
out and represents the but with some intended business Incomplete
intended business area concerns. area well. Some business model
well. Most business business model canvas.
Each component of model canvas canvas components
the business model components were were described
canvas was described described clearly clearly but with
straight to the point but with minor many details
and provided details. details missing. missing.

12 Grading Rubric *Property of STI

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