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CLIENT LOGO

Title of Project
Subtitle of Project
YOUR NAME
This paragraph describes the concept of
the project. Make it really clear in just two
sentences what you’re providing and what
it will accomplish for the brand.

MONTH // YEAR
// 002 //
YOUR NAME
Creative Breakdown
The heart and soul of what you’re making.
Use this section to describe what you’ll be doing for the brand in
more detail. Some things you can elaborate on include, but are
not limited to:

● The basic story outline of the video.


● General marketing strategy and how this content will help
achieve those goals.
● Aesthetic inspiration, and what that will do for the brand’s
marketing goals.
● Who will be involved and why that will be a good solution
and a good look for the brand.
● How the creative will reach and inspire customers, or how
it will build a community that the brand wants to connect

MONTH // YEAR
with.

// 003 //
Timeline

YOUR NAME
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Project Phase Project Phase Project Phase Project Phase Project Phase Project Phase

MONTH // YEAR
// 004 //
Deliverables

YOUR NAME
10 15 25
Deliverable Deliverable Deliverable

MONTH // YEAR
// 005 //
YOUR NAME
Brand Investment
What we’ll need from you.
Line Item……………..…………………………………………………………………….$1,000
Line Item……………..…………………………………………………………………….$1,000
Line Item……………..…………………………………………………………………….$1,000
Line Item……………..…………………………………………………………………….$1,000

Total………………...………………………………………………….…………..$4,000

List any non-cost associated resources needed from the brand


here, like products, posting support, brand guidelines, etc.

MONTH // YEAR
// 006 //
YOUR NAME
This sentence is to convince the brand
that working with you is, in fact, a good
idea. I will usually either use a quote from
a respected marketer like Seth Godin or
Steve Jobs, or I’ll write my own
inspirational quip, like “Let’s do this.”

MONTH // YEAR
// 007 //
CLIENT LOGO

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