Digital Marketing diagnostic exam

What makes it possible to describe the development of an organization's activities, generating

value to the end customer?
to. The marketing
b. The supply chain
c. The business value chain
d. customer service

What tool is used to evaluate the strengths and weaknesses of the company in
relationship with the opportunities and threats presented by the external environment?
to. The organizational audit
b. The institutional capacity profile
c. Vulnerability analysis
d.Development profile of new strategies

The profile of strengths and weaknesses is represented graphically by:

to. Qualification of Strength or Weakness in relation to its degree
b. total participation
c. Corporate diagnosis
d. None of the above

What is a Lead?
It is the first step for a sale to occur.
It is when a user fills out a form or questionnaire.
It's getting a sale.
It is getting the user to perform the action that we want.
All of the above except c.

In your company you are developing an advertising campaign on Social Networks aimed at men
between 35 and 45 years old with a managerial professional profile. What platform will allow you
to best reach this audience?
Twitter
Facebook
LinkedIn
Google+
None of the above
Only the first two
Don't know

What tools are basic for someone dedicated to digital marketing?

Wordpress, Webmaster Tools, Hootsuite.
Google Analytics, Google Adwords, MailChimp and Keyword Tool.
Evernote, Dropbox, Trello.

What is the first thing you should do before designing an online marketing plan?
Set the objectives.
Decide what platforms I want to be on.
Know my audience well.
Analyze the starting situation.

What is a Buyer Persona?

It is the person who buys your products.
It's your target audience.
It is the defined and detailed profile (own name, characteristics...) of the different types of clients
you have.
This is the person you want to buy your products.

What is a landing page?

It is the page where your consumer goes after clicking on an ad.
It is the page that informs about the services of a company.
It is the page that has a single message and a single objective.

What is Google Trends and what is it for?

It is the Google tool that allows you to identify which are the most searched keywords to measure
how much you are interested in bidding for one keyword or another.
It is the Google tool that gives you the necessary information to carry out SEM campaigns.
It is the Google tool that explains what the search trends are around the world.

Mention the main current SOCIAL NETWORKS: