portafolio y marketing digital

EXAM 1
PORTFOLIO AND DIGITAL MARKETING

NAME: Luis Harold Suárez Benites

DATE : November 6, 2017
1) Mention the elements of Personal marketing.
2) Personal Marketing is the way to promote and market your brand, with the aim of differentiating
yourself above others. Dial (V) or (F)
3) Positioning yourself as a beginner is one way personal Marketing can help you. Dial (V) or (F)
4) Check the correct option. “Define who exactly you are addressing, who your interlocutor is.” Belonging
to:
a. Find your audience
b. Define your objective
c. Craft your message
5) As in the case of any brand, that defining phrase that specifies the brand's values. Refers to:
a. Slogan
b. Isotype
c. Logo
6) If you are serious about developing and launching your Personal Marketing strategy, you will need to
invest many hours, effort and dedication. Refers to:
a. Actions
b. Media
c. resources
7) A more than necessary area, essential for the development of an effective strategy. You need to
distribute the different actions that you are going to carry out over time, establish deadlines and, most
importantly, meet them refers to:
a. Resources
b. Planning
c. Actions
8) Web analytics, monitoring and management tools for social networks allow you to know the impact of
your online actions. Make reference to:
a. Analyze and evaluate your progress.
b. Feedback your process.
c. Cancel your actions.
9) The elements that make up a Personal Marketing strategy are very similar to those that any commercial
brand strategy can include. Dial (V) or (F)
10) The visual conceptualization of the message. Having a brand image will help you get there before even
saying anything. Dial (V) or (F)

PORTAFOLIO Y MARKETING DIGITAL 1

 portafolio y marketing digital

Answers

1) The public – The image – The message – Slogan

2) TRUE
3) Fake
4) to. Find your audience
5) to. Slogan
6) c. Resources
7) b. Planning
8) to. Analyze and evaluate your progress
9) TRUE
10) TRUE

PORTAFOLIO Y MARKETING DIGITAL 2