Corporate Image

Overseas Filipino Workers (OFWs) are considered modern day heroes. They work in a

foreign land in the hopes of providing a better future for their families thousands of miles

away. The impact of the pandemic to the Philippines emerges to our Overseas Filipino

Workers (OFW’s) that many have been repatriated due to the Covid-19 pandemic.

(Fernandez, 2020). 2020) Investment decisions are made by investors like the OFW’s.

Investors commonly look for the investment return, risk tolerance, investment revenue,

the advocate recommendations, and the corporate/firm image.

Corporate image is simply the image of the creator of your products. That could be you,

your company, or any group within your organization. (Kalb, I. 2016). Participants invest

more heavily in firms with a positive image than in firms with a negative image. (Acket,

L.F. and Church, B.K. 2010). A company's good image among its employees and

subsequently among those outside it rests in the hands of top management. (Kennedy,

S.H. 1977). A positive corporate image can help to attain customers and helps in gaining

their loyalty. (Bhasin, H. 2019). As (Fatt,J.P.T et al. 2000) said corporate image can have

significant effects on perception. A good firm image of a company can attract more

investors than without a good firm image of company. The greatest effect of a good

corporate image is the ability to gain people’s trust. (Wang, Z.Y. 2018). Corporate image

is one of the most important assets of an organization. It acts as a comfort factor for

customers and assures them that they are buying from the best. (Pamnani, H. 2016). The
degree of customer loyalty has a tendency to be higher when perceptions of both

corporate reputation and corporate image are strongly favorable. Moreover, the addition

of the interaction between both constructs contributes to better explain customer

loyalty. (Nguyen, N. and Leblanc, G. 2001). What really sculpts the corporate image is

the company's actions, like performing well financially, developing innovative products

and services, following ethical business practices, actually operating by thevalues,

appropriately responding to company criticism, providing tremendous customer service,

treating the employees with dignity and respect, and attracting elite talent. (Forsey, C.

2020).
Reference:

Acket, L.F. and church, B.K. (2010, June 07). Firm Image and Individual Investment Decision.
Retrieved March 26, 2021, from Tanfonline:
https://www.tandfonline.com/doi/abs/10.1207/s1542759jpfm0703_4

Acket, L.F. and Church, B.K. (2010). Firm Image and Individual Investment Decisions. 155-157.

Bhasin, H. (2019, August 10). What is Corporate Image and why it is so Important? Retrieved
March 26, 2021, from Marketing91: https://www.marketing91.com/corporate-image/

Dr. Kennedy, S. (1977, March 01). Nurturing Corporate Image. Retrieved March 26, 2021, from
Emerald:
https://www.emerald.com/insight/content/doi/10.1108/EUM0000000005007/full/html

Fatt,J.P.T et al. (2000, May 01). Enhancing corporate image in organisations. Retrieved March
26, 2021, from Emerald:
https://www.emerald.com/insight/content./doi/10.1108/01409170010782037/full/
html

Fernandez, I. e. (2020, October 8). A Hero's Welcome? Repatriated Overseas Filipino Workers
and COVID-19. Retrieved March 26, 2021, from
https://blogs.lse.ac.uk/seac/2020/10/08/a-heros-welcome-repatriated-overseas-
filipino-workers-and-covid-19/

Forsey, C. (2020). Corporate Image: Why Your Brand's Public Percention Matters More Than Ever
Now. Retrieved March 26, 2021, from Hubspot:
https://blog.hubspot.com/marketing/corporate-image

Kalb, I. (2015, September 06). Corporate Image: The Critical Foundation of Your Brand. Retrieved
March 26, 2021, from
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Nguyen, N. a. (2001, July). Corporate image and corporate reputation in customers'

retentiondecisions in services. Journal of Retailing and Consumer Services, 8(4), 227-236.

Pamnani, H. (2016, December). Importance of Corporate Image. Retrieved March 26, 2021, from
Business World: http://www.businessworld.in/article/Importance-Of-Corporate-
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Wang, Z. Y. (2018, September 28). Underlying factors on individual investment decision making
in China. Retrieved March 26, 2021, from
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