OP1 Goal Share% AF top HERO - BAU

KA 6475 11.6% 0.9

MA 20366 36.4% 2.9
EYE WEAR 1285 2.3% 0.2
WA 27860 49.8% 4.0
TOTAL 55986 100.0% 8.0

1st-31st jan 13 10 8 7 38
2nd 3rd 4th 5th TOTAL
KA 1.5 1.2 0.9 0.8 4.4
MA 4.7 3.6 2.9 2.5 13.8
EYE 0.3 0.2 0.2 0.2 0.9
WA 6.5 5.0 4.0 3.5 18.9

1st-31st jan 13 10 8 7 38
FINAL w/o compensation 2nd 3rd 4th 5th TOTAL
KA 1.0 1.0 1.0 1.0 4.0
MA 5.0 4.0 3.0 2.0 14.0
EYE 0.0 0.0 0.0 1.0 1.0
WA 7.0 5.0 4.0 3.0 19.0

1st-31st jan 13 10 8 7 38
FINAL with compensation 2nd 3rd 4th 5th TOTAL
KA 1.0 1.0 1.0 1.0 4.0
MA 3.0 4.0 3.0 2.0 12.0
EYE 0.0 0.0 0.0 1.0 1.0
WA 9.0 5.0 4.0 3.0 21.0

Status pre ART 2nd 3rd 4th 5th TOTAL

KA 0.0 1.0 0.0 1.0 2.0
MA 0.0 3.0 1.0 2.0 6.0
EYE 0.0 0.0 0.0 0.0 0.0
WA 7.0 2.0 3.0 0.0 12.0

Balance post ART 2nd 3rd 4th 5th TOTAL

KA 1.0 0.0 1.0 0.0 2.0
MA 3.0 1.0 2.0 0.0 6.0
EYE 0.0 0.0 0.0 1.0 1.0
WA 2.0 3.0 1.0 3.0 9.0
 MA WA
MA 508.1 41.5% GUESS 0.5 0.5
WA 558.5 45.7% Ritu Kumar 1
KA 126.8 10.4% Lacoste 0.5 0.5
EYE 29.4 2.4% CK 1
TOTAL 1223.0 100.0% True browns 1
Columbia 0.5 0.5
TOTAL 2.5 3.5 6
42% 58%
Visibility Cost per quarter
1. AF visibility (3 days per month)
2. Category page top HERO (5 days per month)
3. BOTW (once in a quarter given the brand is complying to pricing tenets)
– Includes GW, AF, Category pages visibility for 7 days 0.9 MM
4. Social – Branded video/ story post once in a month (depending on
content quality)
5. Always-on visibility for “Bewakoof” in GenZ store

Nibhaakr!09
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18

10.83333