Colour Ideas Store Homeowners seeking Retail experience center for

personalized color paint selection. Provides

consultation expert advice and
visualization tools for
choosing the perfect colors.

6. Kellanova

Product Target Audience Positioning

Kellogg's Corn Flakes Health-conscious urban The original breakfast cereal.
families Promotes a nutritious start to
the day with the tagline
"Breakfast se badkar".
Chocos Children and young teens Chocolatey breakfast treat.
"Khuljaye bachpan"
(Unleash childhood) -
combines fun and nutrition
for kids.
Pringles Young adults and snack Premium, stackable potato
enthusiasts crisps. "Once you pop, you
can't stop" - emphasizes its
unique shape and addictive
taste.
Kellogg's Muesli Health-conscious urban Nutrient-rich breakfast
adults option. Focuses on high fiber
content and mix of fruits,
nuts, and grains for a
wholesome meal.
Kellogg's Special K Weight-conscious women Low-fat breakfast option for
weight management.
Promotes a healthy lifestyle
and body positivity.

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 Kellogg's Oats Health-focused adults and Heart-healthy breakfast
families option. Emphasizes the
benefits of oats for managing
cholesterol and overall
health.
Kellogg's All-Bran Wheat Adults concerned about High-fiber cereal for
Flakes digestive health digestive wellness. Focuses
on the importance of fiber in
daily diet.
Kellogg's Froot Loops Children and families Fun, fruity breakfast cereal.
seeking variety Offers a colorful and tasty
option to make breakfast
exciting for kids.
Bear Naked Granola Fitness enthusiasts and Premium, natural granola.
young urban professionals Emphasizes wholesome
ingredients and versatility as
a snack or breakfast.
RX Bar Fitness-focused adults and Clean-label protein bar.
protein seekers Highlights simple, whole
food ingredients and high
protein content.

7. PepsiCo

Product Target Audience Positioning

Lay's Potato Chips Young adults and snack "No one can eat just one".
lovers across demographics Offers a variety of flavors
tailored to Indian tastes,
positioning itself as an
irresistible, fun snack.
Pepsi Youth and young adults "Yeh Dil Maange More"
(The heart wants more).

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 Positions itself as a youthful,
energetic brand associated
with music and cricket.
Kurkure Families and young adults "Tedha Hai Par Mera Hai"
Uniquely Indian snack that
celebrates quirky, fun
moments in life.
Mountain Dew Adventure-seeking young "Darr Ke Aage Jeet Hai"
adults Encourages consumers to
push their limits and
overcome challenges.
Tropicana Health-conscious urban 100% pure fruit juice.
consumers Emphasizes health,
naturalness, and convenience
for daily nutrition.
Quaker Oats Health-focused adults and "Fuel for the Real Fit".
families Promotes oats as a versatile,
healthy food for active
lifestyles.
Gatorade Athletes and fitness Advanced sports drink for
enthusiasts performance. Focuses on
hydration and electrolyte
replenishment during intense
physical activity.
7 Up All age groups "Keep It Cool". Refreshing
lemon-lime drink, often
positioned as a mixer or a
cooling beverage.
Mirinda Teenagers and young adults "Pagalpanti bhi zaroori hai"
Fruity drink associated with
fun, quirky behavior.
Sting Young adults seeking energy High-caffeine energy drink.
boost "Electrify Your Senses" -

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 appeals to those needing an
energy kick.

8. Diageo

Product Target Audience Positioning

Johnnie Walker Affluent, aspirational "Keep Walking". Symbolizes
consumers personal progress and
achievement, positioned as a
premium Scotch whisky for
celebrations and success.
Smirnoff Young urban professionals "Pure Potential". Promotes
and party-goers itself as a versatile, pure
vodka suitable for cocktails
and mixed drinks, appealing
to the modern, cosmopolitan
drinker.
McDowell's No.1 Mass market whisky drinkers "No.1 Yaari". Emphasizes
friendship and togetherness,
positioning itself as an
affordable whisky for social
gatherings.
Black & White Young professionals entering "Taste of Harmony". Offers a
premium whisky segment smooth, approachable Scotch
whisky experience at a more
accessible price point than
ultra-premium brands.
VAT 69 Mid-market whisky "The Adventurer's Choice".
enthusiasts Appeals to those seeking a
classic Scotch whisky with a
rich heritage and bold
character.

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 Royal Challenge Upwardly mobile, middle- "Made of Mettle". Positions
class consumers itself as a whisky for those
who face challenges head-
on, appealing to a sense of
personal strength and
achievement.
Captain Morgan Young adults new to rum "Live Like the Captain".
Promotes a fun, adventurous
lifestyle, positioning rum as a
drink for good times and
social bonding.
Black Dog Mature, discerning whisky "Savour the Pause".
drinkers Encourages consumers to
take a moment to appreciate
fine whisky, positioning
itself as a premium, refined
choice.
Antiquity Blue Traditional whisky drinkers "Rare Taste of Perfection".
seeking quality Emphasizes its
craftsmanship and heritage,
appealing to those who
appreciate classic whisky
profiles.
Baileys Irish Cream Women and dessert cocktail "Treat Yourself". Promotes
enthusiasts itself as an indulgent,
versatile liqueur for both
drinking and culinary uses.

9. Coca-Cola

Product Target Audience Positioning

Coca-Cola All age groups, with a focus "Open Happiness". Positions
on youth itself as more than just a

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 beverage - it's a moment of
joy and togetherness.
Thums Up Young adults seeking bold "Taste the Thunder".
flavors Presents itself as a strong,
masculinely-branded cola for
those who seek intensity and
adventure.
Sprite Urban youth and young "Clear Hai" (It's Clear).
adults Positions itself as a
refreshing lemon-lime drink
that offers clarity and
straightforwardness in a
confusing world.
Fanta Teenagers and young adults "Colorful People". Promotes
a playful, vibrant lifestyle
with its fruity flavors and
bright imagery.
Maaza Families and mango lovers "Taaza Mango, Lamba
across age groups Swad" (Fresh Mango,
Lasting Taste). Offers the
authentic taste of Indian
mangoes in a convenient
packaged form.
Minute Maid Health-conscious families "Put Good In, Get Good
Out". Promotes itself as a
range of nutritious fruit-
based beverages for daily
consumption.
Kinley Quality-conscious water "Boond Boond Mein
drinkers Vishwas" (Trust in Every
Drop). Emphasizes purity
and trustworthiness in
packaged drinking water.

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 Limca Adults seeking refreshment "Phir Ho Ja Shuru". Positions
itself as a zesty lime-based
drink that provides instant
refreshment and
revitalization.
Schweppes Urban adults, often as a "Separates Men from Boys,
mixer Separates Nights from
Days". Positions itself as a
sophisticated mixer for
discerning adults.
SmartWater Premium water drinkers, "Inspired by Clouds".
fitness enthusiasts Presents itself as a premium,
vapor-distilled water with
added electrolytes for the
health-conscious consumer.

10. Marico

Product Target Audience Positioning

Parachute Coconut Oil Families across "Gorgeous hamesha"
demographics (Always gorgeous).
Positions itself as the pure,
trusted coconut oil for hair
care, cooking, and overall
wellness.
Saffola Edible Oils Health-conscious urban "Kal se nahi, aaj se".
families Promotes heart health and
positions itself as a proactive
choice for a healthy lifestyle.
Set Wet Hair Gel Young men 18-30 "Sada Sexy Raho". Offers
styling products for young
men who want to look
attractive and confident.

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 Livon Hair Serum Young women 18-35 "For salon smooth hair".
Promises salon-like hair
smoothness and shine for
daily use at home.
Nihar Naturals Hair Oil Value-conscious consumers "Chuno Sahi, Chuno Nihar"
in tier 2 and 3 cities (Choose right, choose
Nihar). Offers affordable hair
care with natural ingredients.
Mediker Anti-Lice Families with school-going "No lice. Nice hair".
children Addresses a specific hygiene
issue with an effective, easy-
to-use solution.
Saffola Oats Health-conscious urban "Fit foodie ka yummy nasta".
adults Combines health benefits
with tasty recipes for modern
consumers.
Hair and Care Oil Young women 15-25 "Khushboo hi nahi,
khubsoorti bhi". Light hair
oil that nourishes without
heaviness.
Parachute Advansed Body Women seeking skin "Soft glowing skin,
Lotion nourishment naturally". Extends the
trusted Parachute brand into
skincare with natural
ingredients.
Saffola FITTIFY Gourmet Fitness enthusiasts and "Healthy is tasty". Offers
health-conscious consumers healthy snacks and meal
options for the nutrition-
focused consumer.

11. ITC

Products Target Audience Positioning

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 Aashirvaad Atta Health-conscious families "India Ka Atta". Positions
across India itself as the trusted, high-
quality wheat flour for
everyday Indian cooking.
Sunfeast Biscuits Families and young adults "Spread the Happiness".
Offers a wide range of
biscuits from healthy to
indulgent, catering to various
taste preferences.
Bingo! Snacks Young adults and snack "No confusion. Great
enthusiasts combination!" Presents itself
as a fun, flavorful snack
brand with unique taste
combinations.
Classmate Notebooks Students and educational "Because you are one of a
institutions kind". Offers high-quality
stationery products that
encourage learning and
creativity.
Yippee! Noodles Children and young adults "Mood ta badlo”. Positions
itself as a tasty, quick meal
option that can instantly
uplift one's mood.
Fiama Di Wills Young, urban women "Celebrate being a woman".
Offers premium personal
care products that promise a
spa-like experience at home.
Vivel Soaps Middle-class women "Ab Samjhauta Nahin".
Promotes women's
empowerment while offering
quality skincare.
Savlon Families concerned about "Healthy India, Surakshit
hygiene India". Trusted antiseptic

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 brand expanded into various
hygiene products.
B Natural Juices Health-conscious consumers "Made from 100% Indian
Fruits". Offers natural,
preservative-free fruit juices
emphasizing Indian
sourcing.
Engage Deodorants Young adults 18-30 "Play the Game". Youthful,
playful brand focusing on
attraction and confidence.

12. Mondelez

Product Target Audience Positioning

Cadbury Dairy Milk All age groups, with a focus "Kuch Meetha Ho Jaaye".
on families Positions itself as the go-to
chocolate for celebrations
and moments of joy.
Oreo Children and young adults "Twist, Lick, Dunk".
Promotes a playful eating
ritual, positioning itself as a
fun, shareable snack for all
ages.
Bournvita Parents of school-going "Tayyari Jeet Ki". Positions
children itself as a nutritional
supplement that aids in
children's overall
development and success.
5 Star Youth and young adults "Jo Khaaye Kho Jaaye".
Presents itself as an
indulgent, chewy chocolate

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 bar that offers an escape from
the everyday.
Gems Children and the young at "Raho Umarless". Colorful
heart chocolate buttons that appeal
to the child in everyone.
Halls Adults seeking quick throat "Karo Throat Ka Fire
relief Fighter". Positions itself as
an effective remedy for sore
throats and a breath
freshener.
Toblerone Premium chocolate lovers "Be More Triangle". Unique
triangular shape and
premium ingredients
position it as a sophisticated,
gifting-worthy chocolate.
Perk Teenagers and young adults "Thodi Si Pet Pooja, Kuch
Meethi Masti". Positions
itself as a light snack that
combines chocolate and
wafer for a quick energy
boost.
Tang Mothers and children "Taang ke saath Tang" (With
every stride, Tang). Presents
itself as a tasty, vitamin-
fortified drink mix for active
children.
Bournville Adult dark chocolate "You Don't Buy It, You Earn
enthusiasts It". Positions itself as a
premium dark chocolate for
discerning palates.

13. MARS

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 Product Target Audience Positioning
Snickers Young adults and working "You're Not You When
professionals You're Hungry". Positions
itself as a satisfying snack
that helps combat hunger and
irritability.
M&M's Families and chocolate "Melts in Your Mouth, Not in
lovers of all ages Your Hand". Colorful
chocolate candies that offer a
fun, shareable eating
experience.
Mars Bar Young adults seeking "A Day on Mars". Positions
indulgence itself as a premium chocolate
bar for moments of
indulgence and energy boost.
Pedigree Dog owners across "Feed the Good". Presents
demographics itself as a nutrition-focused
pet food brand that helps
dogs lead healthy, happy
lives.
Whiskas Cat owners "Feed Their Curiosity".
Positions itself as a cat food
brand that understands and
caters to feline nutritional
needs and instincts.
Orbit Urban adults conscious about "Time to Shine". Presents
oral hygiene itself as a sugar-free gum that
promotes oral health and
fresh breath.
Doublemint Young adults "Start Something Fresh".
Positions itself as a
refreshing gum for social

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 situations and fresh
connections.
Boomer Children and teenagers "Boom Boom Boomer". A
fun, affordable bubble gum
associated with playfulness
and childhood nostalgia.
Uncle Ben's (now Ben's Urban households and food "Perfect Every Time".
Original) enthusiasts Positions itself as a
convenient, high-quality rice
brand for global cuisine.
Wrigley's General consumers "The Simple Pleasures".
Offers a range of chewing
gum flavors for everyday
freshness and enjoyment.

14. Dabur

Product Target Audience Positioning

Dabur Chyawanprash Families concerned about "Taakat ka Naya Tareeka"
immunity (The New Way of Strength).
Ayurvedic health supplement
for boosting immunity.
Dabur Honey Health-conscious consumers "Shuddhta ka Naam. Pure
honey for health benefits and
natural sweetness.
Dabur Amla Hair Oil Women concerned about hair "Damage-Free, Long &
health Strong Hair". Traditional
solution for hair nourishment
and growth.
Real Fruit Juices Urban families seeking "Goodness Ka Real Taste"
healthy beverages (Real Taste of Goodness).
Natural fruit juices without
added preservatives.

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 Dabur Red Toothpaste Consumers seeking "Dental Problems? Go Red!"
Ayurvedic oral care Ayurvedic solution for
overall oral health.
Vatika Hair Oil Young women seeking "For Strong, Healthy Hair".
natural hair care Natural ingredients for
modern hair care needs.
Dabur Hajmola All age groups "Chatpata Indien". Digestive
tablets with a fun, tangy
taste.
Dabur Gulabari Young women seeking "Gulabon Ki Khushbu".
natural skincare Rose-based skincare for
natural glow.
Dabur Lal Tail New mothers "Grow Strong with Dabur
Lal Tail". Traditional baby
massage oil for infant
development.
OxyLife Cream Bleach Women seeking facial hair "For a Fair & Glowing Skin".
management Safe and effective facial
bleach for women.

15. Procter and Gamble

Product Target Audience Positioning

Whisper Sanitary Pads Women of menstruating age "Touch the Pickle"
(challenging menstrual
taboos). Empowering
women and breaking societal
taboos.
Gillette Razors Men across age groups "The Best a Man Can Get".
Ultimate grooming tool for
men who aspire for
perfection.

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 Pampers Diapers New parents "Sleep like a baby". Most
trusted diaper brand for
baby's comfort and
uninterrupted sleep.
Head & Shoulders Shampoo Consumers concerned about "Dandruff? Use Head &
dandruff Shoulders". Go-to anti-
dandruff solution.
Tide Detergent Homemakers and working "Tide, Achai Jo Chhodon
professionals Daag" (Tide, the goodness
that removes stains).
Effective stain remover for
busy households.
Olay Skincare Women concerned about “Your Best Beautiful".
Target audience: Positioning: aging skin Premium skincare for ageless
beauty.
Oral-B Toothbrushes Consumers seeking "Power of Clean".
advanced oral care Technologically advanced
Positioning: oral care tools.
Ariel Detergent Urban households "Share The Load". Premium
detergent promoting gender
equality in household chores.
Families seeking cold relief "Gale Mein Khich Khich?
Vicks Vapo Rub Positioning: Vicks Ki Tick Tick" (Throat
irritation? Use Vicks).
Trusted remedy for cold and
cough.
Patene Shampoo Women seeking hair "Hair So Healthy It Shines".
transformation Advanced hair care for
strong, shiny hair.

16. Pernod Richard

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 Product Target Audience Positioning
Royal Stag Whisky Aspiring middle-class "Make it Large".
consumers Aspirational brand for those
who dream big.
Imperial Blue Whisky Young male consumers "Men Will Be Men". Brand
that understands and
celebrates masculinity.
Blenders Pride Upper-middle-class "Taste the Success".
consumers Premium whisky for those
who have achieved success.
Absolut Vodka Urban, cosmopolitan "Create a Better Tonight".
drinkers Creative, artistic brand for
memorable nights out.
Chivas Regal Luxury segment consumers "Success is a Blend".
Premium Scotch whisky for
the discerning, successful
individual.
Jameson Irish Whiskey Young urban professionals "Sine Metu" (Without Fear).
Smooth Irish whiskey for the
bold and fearless.
The Glenlivet Scotch connoisseurs "The Original Speyside
Single Malt". Authentic,
premium single malt
experience.
Ballantine's Mid-premium whisky "Stay True". Consistent
drinkers quality for those true to
themselves.
Beefeater Gin Trendy urban cocktail "The Spirit of London".
enthusiasts Classic London Dry Gin for
sophisticated cocktails.
Jacob's Creek Wine Wine enthusiasts and "True Character". Accessible
beginners Australian wines for various
occasions.

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