History

Bridles Saddles
Founder
Thierry Hermès
(1837-1878)
 1878 1902 1951 1978 2006 2014
to to to to to to
1902 1951 1978 2006 2014 Present

Charles Émile- Jean-René Jean- Patrick Axel

Émile Maurice Guerrand Louis Thomas Dumas
Hermès Hermès Dumas
Modernized Husband of Aline diversified the strengthened its Law
Expanded
Hermes Hermes company's position as a Finance
Productline
introduced Expanded Continued the product leading luxury
leather goods International Legacy of offerings brand while
such as presence Hermes emphasizing
handbags and Innovative led the period of innovation and
accessories marketing growth and sustainability.
Hermes Logo transition
Logo

EVOLUTIONS OF LOGO
 TAGLINES
“SIMPLY HERMES — ING”

“YOU DREAM IT UP HERMES

MAKES IT HAPPEN”
FATHER CHRISTMAS WON’T
BRING YOU ANYTHING –
HERMES WILL
 HERMES OFFERS...

Product
Hermès, renowned for its luxury fashion offerings, presents a diverse array
of products spanning various categories, each epitomizing their
distinctive artistry and enduring grace.

line Here are some of the product line that Hermès offers. The famous Birken
Bag, Kelly Bag, and the Mosaique Bag.
 PRODUCT LINE
1. Handbags and Accessories: Among Hermès' most iconic items are their sought-after handbags like the
Birkin and Kelly, alongside a selection of wallets, belts, scarves, and other accessories crafted from premium
materials such as leather and silk.
2. Ready-to-Wear Clothing: Hermès presents a range of meticulously tailored clothing for men, women, and
children, crafted from premium fabrics, exuding sophistication and quality.
3. Footwear: Embodying meticulous craftsmanship, Hermès offers luxurious footwear for both men and
women, including shoes, sandals, and boots, designed with meticulous attention to detail.
4. Watches and Jewelry: Hermès' collections of timepieces and jewelry showcase impeccable craftsmanship,
often featuring precious metals and gemstones for an exquisite touch.
5. Fragrances: Hermès offers a diverse selection of perfumes and colognes, each with its own unique scent
profile and presented in elegant packaging.
6. Home Collection: Extending their luxury into the home, Hermès presents a range of home products
including furniture, tableware, textiles, and decorative accessories, all reflecting the brand's refinement and
craftsmanship.
7. Art of Living: Hermès' offerings in this category encompass a variety of items designed to elevate everyday
life, such as stationery, games, and small leather goods, each exuding the brand's distinctive charm and
quality.
A HERMÈS CLOTHING
WITH KELLY BAG

THE FAMOUS HERMÈS

FOOTWARE

THE TEREE D’ HERMÈS

THE HERMÈSBAND WATCH

AND JEWELRY SET
More Products
FIRST PRODUCT
Haut à Courroies Bag
JACQUILINE KENNEDY
BETWEEN 1880 AND 1900, IT
STARTED SELLING SADDLERY AND
INTRODUCED ITS PRODUCT IN
RETAIL STORES. IN 1900, THE
COMPANY STARTED SELLING THE
“HAUT À COURROIES” BAG,
WHICH WAS MEANT FOR RIDERS
TO CARRY THEIR SADDLES IN IT.
LATEST PRODUCT
The Kelly Moove Bag
JACQUILINE KENNEDY
THE KELLY MOOVE DESIGN PAYS
HOMAGE TO THE ICONIC VINTAGE
KELLY BANANA BAG, WHICH
DEBUTED IN THE 1990S AS THE
INAUGURAL VERSION OF THE
HERMÈS KELLY POCHETTE.
POPULAR PRODUCT

Birkin bag
JACQUILINE KENNEDY
ITS REPUTATION FOR SCARCITY
AND LIMITED AVAILABILITY SETS
THE BIRKIN BAG APART. HERMÈS
CAREFULLY CONTROLS THE
PRODUCTION AND DISTRIBUTION
OF BIRKIN BAGS, MAKING THEM
HIGHLY EXCLUSIVE AND
DIFFICULT TO OBTAIN.
CHEAPEST PRODUCT

ALINE GROOMING BAG

JACQUILINE KENNEDY
THE HERMES ALINE POCHETTE IS
A STYLISH AND VERSATILE
SHOULDER BAG DESIGNED FOR
WOMEN. CRAFTED FROM HIGH-
QUALITY SWIFT LEATHER, THIS
BAG EXUDES LUXURY AND
ELEGANCE. THE ROUGE H COLOR
ADDS A BOLD AND
SOPHISTICATED TOUCH, MAKING
IT A STATEMENT PIECE THAT CAN
ELEVATE ANY OUTFIT.
HERMÈS IS KNOWN
HERMÈS IS KNOWN FOR ITS HANDMADE
LUGGAGE AND HANDBAGS. ONE OF THEM
MIGHT REQUIRE 18 TO 24 HOURS TO
PRODUCE. THE CONSTRUCTION OF EACH
KELLY BAG, FOR EXAMPLE, REQUIRES 18
HOURS TO FULLY REALIZE. HERMÈS'S
LEATHERS COME FROM ALL OVER THE WORLD.
CELEBRITIES
JACQUILINE KENNEDY
CELEBRITIES
GRACE KELLY - KELLY
BAG
 Hermès
OPERATIONS MANAGEMENT
A. Supply Chain Management
Hermès focuses on maintaining control over its entire supply chain,
from sourcing raw materials to manufacturing and distribution. By
managing their supply chain internally, Hermès can ensure the quality
and authenticity of its products. Additionally, the company
emphasizes sustainable sourcing practices to minimize
environmental impact.
B. Craftsmanship and Quality Control
Hermès is renowned for its craftsmanship and attention to detail. The
company employs skilled artisans who undergo rigorous training to
maintain the high standards of quality associated with the brand.
Quality control measures are implemented throughout the production
process to ensure that each product meets Hermès' exacting
standards.
C. Product Development and Innovation
Hermès continuously innovates its product offerings while staying true
to Its heritage and brand identity. The company invests in research
and development to create new designs, materials, and
manufacturing techniques. This focus on innovation allows Hermès to
stay ahead of market trends and maintain its position as a leader in
the luxury goods industry.
D. Inventory Management
Given the exclusivity of its products, Hermès employs strategic
inventory management practices to create scarcity and maintain
desirability. The company carefully manages its inventory levels to
prevent overstocking and minimize excess inventory. This approach
helps Hermès maintain its luxury image and high price points
E. Customer Relationship Management
Hermès places a strong emphasis on building long-term relationships
with its customers. The company provides personalized service and
exclusive experiences to enhance the customer experience
Thanks!
GROUP 7