www.getwsodo.

com
www.getwsodo.com

Timeless Cut-And-Paste HVCO Formulas

The internet is a noisy and chaotic place. Your prospects are being bombarded with
distraction. There is a war for attention. And attention is the currency of the internet.
Nothing else matters if you’re unable to gain the attention of your market. Do not water
down your copy. That is your HVCO title.

Instead imagine your prospect is big, fat and lazy...And they’re half asleep on the
couch...And in order for them to get your HVCO, you must motivate them to walk
outside in a snowstorm to get it. How much intrigue and benefits would need to be
promised in order to achieve this. That’s where we’re operating from. That place.

Timeless Formula #1
X ways to achieve [Desirable Thing] without doing ​[Undesirable Thing]

Example: 6 Ways to Get Washboard Abs Without Doing a Single Sit-Up

Timeless Formula #2
[Do Difficult Thing] in [Specific Period of Time] Even if [Shortcomings]
Example: Pay Off Your Mortgage in 7 Years Even if You Have a Modest Income
Timeless Formula #3
Achieve [Desirable Thing] like [An Expert] Even Without [Something Expected]
Example: Paint Masterpieces Like Picasso Without Ever Having a Single Lesson!
Timeless Formula #4
How to Eliminate [Biggest Problem] without doing [The Thing They Hate] Within
[Specific Timeframe]

Example: How to Eliminate Your Muffin Top Without Giving Up the Foods You Love –

Within 21 Days or Less!

These are all pretty good starting points for your HVCO title. They speak to your
prospect’s needs in a clear and concise way.

© King Kong Corporation Pty Ltd - All rights reserved. Do not share, copy, reproduce or sell any part of this document. All infringements will be prosecuted.
 www.getwsodo.com
www.getwsodo.com

You don’t need to reinvent the wheel every time you write a new report. However, if
you can come up with a unique and memorable title, it will suck in leads like a vacuum
cleaner on steroids.

Action Points
● Using the data you uncovered by using The Halo Strategy, brainstorm a HVCO
you can produce to answer the questions keeping your ideal customer up at
night.
● Choose your best idea and create a solid HVCO (a free report, video or cheat
sheet, etc.) that gets your dream buyer to raise their hands and identify
themselves as being interested in what you’re selling. The content and title of
this HVCO should address the #1 most common ‘hair-on-fire’ question or
concern your market is having and that kept coming up from your research.
The HVCO should be positioned to solve that problem or answer that question.
● Ensure your copy contains a bold headline and a strong call to action.
● Speak to your audience in the same language as the questions they’re asking.
● Don’t be afraid to directly address how your products and services fill the gap.
When you connect with your audience this way, you’ll resonate on a far more
influential level. In fact, your customers will feel as if your products or services are
tailored specifically for their exact needs and desires, making this the most effective
way to grow your business.

© King Kong Corporation Pty Ltd - All rights reserved. Do not share, copy, reproduce or sell any part of this document. All infringements will be prosecuted.