Professional Documents
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Marketing Analytics
Marketing Analytics
Analytics
PROJECT
Name : Abhishek Yadav
This study source was downloaded by 100000803891551 from CourseHero.com on 04-05-2023 11:22:22 GMT -05:00
Q1. Create 2 charts in excel using the Search volumes for
Brand A against Social Mentions for any Brand (A/B/C)
provided.
Brand B with Brand A search volume Brand C with Brand A Search Volume
1000000
1000000
900000 900000
800000 800000
700000 700000
600000 600000
500000 500000
400000 400000
300000 300000
200000
200000
100000
100000
0
1 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 0
6 11 16 21 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89 93 97
BRAND A - SEARCH VOLUME BRAND A - SEARCH VOLUME BRAND C - SOCIAL MENTIONS VOLUME
BRAND B - SOCIAL MENTIONS VOLUME
This study source was downloaded by 100000803891551 from CourseHero.com on 04-05-2023 11:22:22 GMT -05:00
Q2. State the
a. Null Hypothesis and
b. Alternate Hypothesis statement.
A null hypothesis is a type of conjecture in statistics that proposes that there is no difference between
certain characteristics of a population or data-generating process. 1 For example, a gambler may be
interested in whether a game of chance is fair.
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Q3. Test the null hypothesis by mentioning if you accept or reject the null hypothesis, and also share the
screenshot of the output.
(Use excel tool to conduct multivariate analysis & p-value test - regression test on excel tool)
Accept
This study source was downloaded by 100000803891551 from CourseHero.com on 04-05-2023 11:22:22 GMT -05:00
Result Screen Shot – (Just for your reference)
This study source was downloaded by 100000803891551 from CourseHero.com on 04-05-2023 11:22:22 GMT -05:00
This study source was downloaded by 100000803891551 from CourseHero.com on 04-05-2023 11:22:22 GMT -05:00
Q4. Please infer as to which other variables from the
data set {Pollution (AQI), Festival and Lockdown}
are impacting the search volumes for Brand A, and
Why?
The Brand A is getting less than Brand B and C because of their marketing skills and AQI they got well in
the Lockdown and festivals too
This study source was downloaded by 100000803891551 from CourseHero.com on 04-05-2023 11:22:22 GMT -05:00
Q5. Please share your recommendation on which
competitor should we focus upon for December .
Brand A should take more creative and in the marketing ways and to give more offers in festival times and
to give a early access for their membership as well and to make the event well on December
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End of the Project
This study source was downloaded by 100000803891551 from CourseHero.com on 04-05-2023 11:22:22 GMT -05:00