23 Persuasion Techniques to Boost Your Marketing With Psychology https://www.activecampaign.

com/blog/persuasion-techniques-and-methods

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23 Persuasion Techniques to Boost Your Marketing With Psychology https://www.activecampaign.com/blog/persuasion-techniques-and-methods

Marketing psychology tip: Use

the phrase *even if* to
address objections your
customers might have.
TWEET THIS!

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Marketing psychology tip: The

word *because* makes your
marketing copy more
convincing. TWEET THIS!

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Marketing psychology tip:

Show how you are similar to
your leads and prospects. It
builds trust. TWEET THIS!

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Marketing psychology tip:

People want to be excited.
Build anticipation before big
announcements to create
more buzz. TWEET THIS!

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Marketing psychology tip:

Analogies can help explain
complicated ideas by
connecting them to things
people already understand.
TWEET THIS!

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Marketing psychology tip:

Tease information instead of
giving it away – create
curiosity gaps to make people
keep reading. TWEET THIS!

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23 Persuasion Techniques to Boost Your Marketing With Psychology https://www.activecampaign.com/blog/persuasion-techniques-and-methods

Marketing psychology tip:

Starting with a small request
makes people more likely to
agree to a large request later.
TWEET THIS!

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Marketing psychology tip: If

you start with a big ask, your
next smaller ask will seem
more reasonable by
comparison. TWEET THIS!

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Marketing psychology tip:

People are more likely to help
you if you help them first.
TWEET THIS!

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Marketing psychology tip:

People are more likely to buy
from you if they like you and
your brand. TWEET THIS!

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Marketing psychology tip:

Scarcity is powerful.
Strategically use limited-time
offers. TWEET THIS!

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Marketing psychology tip: Use

statistics and expert
perspectives to add authority
to your messages.
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to your messages. TWEET THIS!

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Marketing psychology tip:

Once someone commits to a
small action, they are more
likely to commit to the next

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action. TWEET THIS!

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Marketing psychology tip:

Social proof builds trust and
makes your product more
desirable. TWEET THIS!

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Marketing psychology tip:

Strategically, with the right
offer, urgency is a great way
to boost your sales. TWEET THIS!

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Marketing psychology tip:

People are more scared to
lose things than they are
excited to gain things.
Promise to prevent losses.
TWEET THIS!

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Marketing psychology tip:

Paint a picture of what life will
be like after someone uses
your product. Help them
imagine their future selves.
TWEET THIS!

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Marketing psychology tip:

Unfinished stories help build
curiosity. TWEET THIS!

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Marketing psychology tip:

High activation emotions are
more likely to lead to sales.
TWEET THIS!

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Marketing psychology tip: Be

unexpected. Unexpected
things grab attention and get
shared. TWEET THIS!

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Marketing psychology tip: Use

the word you. Speak directly
to your customer. TWEET THIS!

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Marketing psychology tip: If

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Marketing psychology tip: If

you start with a high number,
it makes other numbers seem
lower by comparison. TWEET THIS!

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Marketing psychology tip:

Meet your audience where
they are before you talk about
your product. TWEET THIS!

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