PERSONAL BRAND

EXPLORATION
MARIE ANNE LEYLA LEDAN
PROJECT AND PORTFOLIO I

DIGITAL MARKETING
JUNE 16TH, 2024
 CAREER GOALS
CHANGING CAREER Short Term Goal:
After graduation - Expected in 2026 :
Apply for jobs in a non-profit organizations or in digital marketing
position in other marketing companies.
=> Land a job that suits me in the few months following (Maximum 3
months to find it)
Work for a few years to gain experience.
Long Term Goal:
Create my own Digital Marketing firm and find my own path in
the marketing world.
 PROFESSION
Occupation Potential job title
Digital Marketing Advertising and
promotions Manager
Advertising Sales
Agent
Graphic Designer

Source : Onetonline. Digital Marketing occupations

 TARGET AUDIENCE
Social Media Non-Profit Marketing Small
content Organizations business/Family Enterprises Sales
companies business
creator

Source : O’Reilley “Book Yourself Solid” Chapter 2.

 MARIE ANNE LEYLA LEDAN
COMPETITION MARIA J. BERRERA
(ME)
Work Experience:
Work Experience: 7 years of Marketing experience
10 Years of administration work
No experience in digital marketing or in the Education:
Keiser University - Magma Cum Laude
marketing field as a profession

Industry experience:
Education: Media & Public Relations - Keiser University -
Bachelor in Education Office of the Chancellor
Certificate in Sociology PR Committee Member & Volunteer
currently studying Digital Marketing Steering Committee Member
(Graduation expected 2026) Director of Digital Marketing and Content
Creation

Industry experience:
Skills & Proficiencies:
Institution Denise Fouchard (10 years) -
Leadership : 7 endorsements
Administration Director Social Media ROI : 4 endorsements
Public relations: 2 endorsements
Skills & Proficiencies: Marketing: 3 endorsements
Zero endorcements Non-Profit organizations: 3 endorsements
Quick learner Content Developpement: 3 endorsements
Relationship Building: 2 endorsements
Great with computers
Team building: 2 endorsements
Great at communicating
Communication: 3 endorsements
Quick at solving problems Critical Thinking: 1 endorsement
Planning skills Cultural Sensitivity : 2 endorsements
Pays attention to details Instagram Marketing: 2 endorsements
Video Marketing: 2 endorsements
Overall Online Presence:
Overall Online Presence:
Not really present online
500+ connections, 1014 followers on LinkedIn
177 connections on LinkedIn
Professional Headshot, banner.
Professional Headshot, no banner, no Posts regularly, very active.
publications Online appearance: 75/100
Online appearance: 30/100

Source : Linkedin Research :Digital Marketing

IDENTITY
Core Value :
Respect
Honesty
Commitment

Golden Circle:
Why? : To help people in need. People that want to make their dream come and
people who want to help other. To make a difference.
How?: Creating a plan of marketing to help them meet their goals
What?: Digital Marketing for non-profit organizations and/or small businesses

Vision:
Help people. Be there for them and help with my knowledge, making a profit for
them and myself. To help those who can’t with organizations that do their best.

Passion:
Being there for others specially the less fortunate.

Super Power: Use my creativity, I listen to people’s need to make dreams come
true. I know how to read people.
 PROMISE & POSITION
Promise Position

I help people making my clients

dreams come true with Digital Trustworthy, Magical, Helper
Marketing, I help non-Profit
Organizations help people in need
and business owners who need to
make a profit and make their
dreams come true by making their
businesses succesful.
 NETWORKING
Industry Events
Marketing Monday (every monday): Miami, FL - Hosted by Michael Moon
Start-Up Marketing 101 - Aug, 1st, Miami, FL
Elevator Pitch
Some people want to have a better life, some people want to be able to live a
dream they had since being a child, there are several people who have ideas in
their mind but don’t know how to realize them. They all lack the knowledge, or
skill to do so. We are here to help all those people with our Digital Marketing
strategy. Everything is possible once you believe.

Mentorship
 DIGITAL MARKETING
Online ID Calc Scores: Brand Archetype:
Caregiver.
Volume: -1.5
Relevance: 0
Digital Marketing Strategy to improve ID
Purity :15
Scores and Exude Archetype
Diversity: 1
Validation: -2
 PROFESSIONAL
DEVELOPMENT
Technical Transferable

Design
Task: Complete course on graphic Public speaking
design Task: Practice public speaking
Org: Full Sail University Org: LinkedIn Learning
Date: 2026 Date: Sept 2024

SEM Time Management

Task: Complete course SEM Learn right strategies to
Org: LinkedIn manage time do deliver and
Date: Sept 2024 work efficiently

Source : Linkedin Research, Full Sail University, Google Search : Time management, Public speaking, SEM
 References:

Onet Online. Occupation Keyword Search.

onetonline.org/find/result?s=digital+Marketing

Port M. (2013). Book Yourself Solid illustrated. O’Reilly.

https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1

LinkedIn Research.