IDEAL GUIDE

How to win
strategy in 2022
The IDEAL Methodology
most strategies fail .
here’s how to fix yours.
Most strategies fail.

A sobering 9 out of 10 organizations fail to

execute their strategy.

We partnered with Momentive, SurveyMonkey’s business

arm, to survey 1,750 people on their approach to strategy.

The conclusion?

Getting your plan in the hands of your people is the

hardest and most important thing you can do for your

strategy - and your company’s success.

Read full report here

Spoiler alert:


The results weren’t good.

In brief:

1. The vast majority of strategic plans are doomed to fail.

2. While other disciplines have evolved, strategy has failed to adapt.

3. Some have taken notice.

4. Those who get it, win. Those who don’t, lose.

5. How to win (the IDEAL method).

In this guide, we’ll take you through the IDEAL Methodology

theory and propose some exercises to help you

implement it to make sure your strategy succeeds in 2022.

How to win.
Fixing your broken strategy is easier than you think.
The answer is the IDEAL methodology, let’s break it down:

IDEAL
Inclusion Engagement Leadership

Dynamic Alignment

Let’s go one step further into each one.

Inclusion
Strategy needs to be everyone’s business.
Rally your entire organization in all stages of the strategy. Everyone has a unique view of market insights and
customer needs. Collaborate with them and ensure everyone's aligned with your top-level strategy.

Dynamic
The only constant is change. Embrace speed and be ready to adapt.
Stop wasting hours on crafting the perfect master plan. Move fast, test ideas and easily adapt to any change in
your organization or on the market by defning clear ownership. This will empower teams to eeecute strategy
and pivot on their own while staying focused on the vision.

Engagement
Everyone needs to understand how they impact the strategy.
Stop glorifying strategy as something to be worked on once per month. Everyone’s goals and daily tasks need
to connect to business outcomes. This will create visibility into why they’re working on certain projects, their
importance and how to prioritize the work.

Alignment
Strategy is a collective eëëort. Everyone must woró towards the same goals.
Stop isolating your teams and create multiple, interconnected plans while keeping clarity on what different
teams work on at all times. This will prevent duplicated efforts and speed up the adaptation process.

Leadership
Enable your teams to taóe ownership.
Create a channel for people to step up. If everyone’s involved and engaged with strategy, they’ll be empowered
to step up and lead the charge to its success.
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 Give your

strategy a home.

Cascade Strategy Execution Platform was created to bridge this gap with

visibility, dynamic and adaptive plans, agile iterations and a relentless

focus on what actually matters. It bridges it through inclusivity, teamwork,

and by giving ownership and meaning to every person in the organization.

 Cascade is
changing the gameÁ
Although the mindset of ¦©µA¼ can be used without Cascade, you will £uickly find that
you need a home for your strategy. A place where your organization can collaborate
inclusively and change rapidly when opportunities arise or things change:

Cascade users were asked

about their strategy execution.
Cascade Strategy Execution Platform was created to bridge this gap with visibility, dynamic and adaptive
plans, agile iterations and a relentless focus on what actually matters. It bridges it through inclusivity,
teamwork, and by giving ownership and meaning to every person in the organization.

90% 87% 91%

Reported being on track Felt their everyday work was Felt everyone was working
with their strategy. connected to the strategy. towards the same goal.

Are you ready to revolutionize the way you do strategy?

Create a free account, or speak with our team.

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THE #1 STRATEGY EXECUTION PLATFORM
cascade.app