📱

The Best Video Ads of The Year

2023 - Curated by Aniruddha
Mishra

The Best Video Ads of The Year 2023 - Curated by Aniruddha Mishra 1
 💡 Selection Criteria for these Video ads

When curating a list of the best video ads of 2023, the selection criteria include
the following:

1. Creativity and Originality: Assessing how the ad introduces unique

concepts, innovative storytelling, or fresh perspectives to stand out in the
crowded feeds.

2. Audience Engagement: Considering the ad's ability to capture and retain

the audience's attention (hooks), provoke thought (hold them), or elicit
emotional responses, leading to higher engagement levels.

3. Brand Message Clarity: Evaluating whether the ad effectively

communicates the brand's message, values, and product or service
benefits clearly and memorably.

4. Visual and Audio Quality: Ensuring high production quality, including

visuals, sound design, and overall aesthetic appeal, contributes to the ad's
impact and professionalism.

5. Cultural and Social Relevance: Analyzing how the ad resonates with

current cultural trends, social issues, or consumer sentiments, making it
relevant and timely.

6. Inclusivity and Diversity: Recognizing ads that successfully incorporate

elements of inclusivity and diversity, reflecting a broad spectrum of
perspectives and experiences.

Disclaimer

Please note - not all of these ads are produced by us.

We know how to crack paid social + search ads after $130M+ ad

spends management during last 10 years.

The Best Video Ads of The Year 2023 - Curated by Aniruddha Mishra 2
 💡 We at Nodemedia.co help DTC brands scale with FB + Google ads. If you want
to have sustainable growth, add an extra 5-6 fig/m through FB ads; book a call
here.

Top Ad Angles

Name Approach URL

Ads which
✋ Thumb grab your https://share.magicbrief.com/collections/d0823f3e-f930-
Stopping Video Ad attention 45db-80df-6d6a1f58bf47
instantly

Feature a
known
Authority/Expert authority in https://share.magicbrief.com/collections/e6b38ea7-a843-
Endorsement your industry 406d-9c2f-b0a8064837ce
recommending
your product.

Create content
that debunks a
common myth
https://share.magicbrief.com/collections/b598a67a-961c-
Myth-Busting and positions
4aa8-b897-0cb7c55cc297
your product
as a truthful
solution.

Develop a
funny scenario
https://share.magicbrief.com/collections/9bf78d86-83ea-
Humor or parody that
44e8-b556-01ea8e8c4989
includes your
product.

Testimonial/Review Feature a https://share.magicbrief.com/collections/8a2ff9c8-031f-46a8-

satisfied 86b1-d1b13a1c58ed
customer
sharing their
positive
experience

The Best Video Ads of The Year 2023 - Curated by Aniruddha Mishra 3
 Name Approach URL
with your
product.

Highlight the
different ways
customers can
tailor your https://share.magicbrief.com/collections/70e8b1dc-fd20-
Personalization
product to 43e1-be75-61852f6cd0e4
their personal
preferences or
needs.

Highlight a
common
problem, then https://share.magicbrief.com/collections/6a232464-79cf-
Problem-Solution
show how 48e0-818d-213aec11e190
your product
solves it.

https://share.magicbrief.com/collections/559e4d46-60c5-
X Reasons Why
4df1-ad24-cac7b585afc6

Display the
kind of life or
Aspirational status your https://share.magicbrief.com/collections/47126a4a-2a31-
Lifestyle customers can 4fd6-8a7e-52846a76e2f1
attain by using
your product.

https://share.magicbrief.com/collections/44538c7f-5a4c-4f34-
Podcast Style Ads
b61d-39a5220f4d64

Share footage
or images
from the
manufacturing
https://share.magicbrief.com/collections/3dba0f17-ec5a-
How It's Made process,
4946-bfce-259405a76bc4
showcasing
the quality of
materials and
assembly.

Before and After Create a https://share.magicbrief.com/collections/1a5b26e0-0472-

comparison 4dd2-8479-06e824d3151e

The Best Video Ads of The Year 2023 - Curated by Aniruddha Mishra 4
 Name Approach URL
that clearly
shows why
your product is
superior to
others on the
market.

Craft a short
story where
someone
overcomes a https://app.magicbrief.com/library/share/collection/f4733f93-
Storytelling
challenge or b74f-41d7-addf-da7c28694d5b
achieves a
goal thanks to
your product.

Document a
"day in the life"
or a time-lapse
of someone
Transformation https://app.magicbrief.com/library/share/collection/eddf5849-
using your
Journey db5c-4933-a6d2-b8089748c8e2
product over
time to
achieve their
goals.

Use a split-
screen to
show 'Before
vs After' with
your product.
https://app.magicbrief.com/library/share/collection/bbf15f62-
Bad Alternatives Highlight the
8fec-4697-8b71-5f1134e72ead
drawbacks of
the old way
and the
benefits of the
new.

Quizzes/Interactive Create a quiz https://app.magicbrief.com/library/share/collection/68e5d434-

Content that identifies e8a6-483f-bddc-8c31e0e64c46
a problem the
user has and
suggests your

The Best Video Ads of The Year 2023 - Curated by Aniruddha Mishra 5
 Name Approach URL
product as the
answer.

Create a
themed ad
that connects
your product https://app.magicbrief.com/library/share/collection/525ed2e8-
Sales Video Ads
to an 6c95-4aeb-84ed-5e8315ee942b?format=video
upcoming
holiday or
season.

Highlight how
your product
saves time or
money,
particularly https://app.magicbrief.com/library/share/collection/2f517836-
Save Time/Money
appealing to a f20c-40aa-8e35-c52a1abb2866
younger
audience on
platforms like
TikTok.

Key Learnings & Takeaways

Learning Example from Script Actionable Step

Craft ads with narratives that mirror your

Auvia planner's personal
Emotional Storytelling audience’s experiences to build a deeper
story
emotional connection.

Highlight key benefits of your product

Clear, Benefit-Driven Revita shampoo’s specific
succinctly and prominently in your ad
Messaging benefits
content.

Audience-Centric Fulton insoles targeting Identify specific problems or interests of your

Content overpronation target audience and address them directly in

The Best Video Ads of The Year 2023 - Curated by Aniruddha Mishra 6
 your ads.

Creative Presentation Mojo gummies’ unique Utilize creative formats and storytelling to
of USPs ingredients showcase your product’s unique features.

Pretty Litter’s focus on Ensure your ad's messaging and visuals are
Brand Consistency
unique selling propositions in line with your overall brand identity.

Boundaries Journal's Include a direct and compelling call to action

Strong Call to Action
website CTA that guides your audience on the next steps.

Use authentic customer testimonials to add

Leveraging Auvia nutrition tab’s user
credibility and real-life proof of your product’s
Testimonials feedback
benefits.

Align your ad content with relevant social and

Aligning with Cultural Nixit menstrual cup’s
cultural trends to increase relatability and
Trends sustainability angle
engagement.

Using Frameworks for Video Scriptwriting

Framework Script Example Actionable Step

Attention: "Are you tired of regular

shampoos?"
Use this structure to guide the flow
Interest: "Revita shampoo is different." of your script: grab attention, spark
AIDA interest, create a desire for the
Desire: "It makes your hair thicker and product, and end with a call to
fuller." action.

Action: "Try Revita today."

Problem: "Struggling with

overpronation can be painful." Agitate:
Identify a problem your audience
"This leads to discomfort and potential
faces, agitate it by emphasizing the
PAS injuries."
negative impacts, then present your
product as the solution.
Solve: "Fulton insoles provide the
support you need."

Storytelling "Once, I struggled with daily tasks due Craft a narrative that takes the
to anxiety. Then I discovered the Auvia audience on a journey, illustrating

The Best Video Ads of The Year 2023 - Curated by Aniruddha Mishra 7
 Framework Script Example
planner and my life changed. Now, I
manage my days with ease and
confidence."
"Revita shampoo not only cleanses
your hair but also contains ingredients
Feature-Benefit
like biotin and caffeine, which help in
hair growth and improving thickness."
Feature: "Pretty Litter changes color to
indicate health issues." Advantage:
"This helps in early detection."
FAB
Benefit: "Ensuring your cat stays
healthy."
"Nixit is the only menstrual cup with
Unique Selling
zero suction, making it incredibly
Proposition
comfortable and easy to use."
"Users of Auvia nutrition tabs report
Testimonials and improved focus and energy levels. Join
Social Proof thousands who have transformed their
daily routine."
"With Mojo gummies, not only will you
feel more focused, but you'll also tackle
Emotional Appeal
your day with newfound calmness and
reduced anxiety."
💡 We at Nodemedia.co help DTC brands scale with FB + Google ads. If you want
to have sustainable growth, add an extra 5-6 fig/m through FB ads; book a call
here.
The Best Video Ads of The Year 2023 - Curated by Aniruddha Mishra
Actionable Step
how your product can positively
transform their experience.
Highlight the features of your
product and directly link them to
benefits that solve your audience's
problems or fulfill their needs.
Describe a feature of your product,
explain how it's advantageous over
other options, and how it benefits
the user.
Focus on what sets your product
apart from others in the market.
Highlight this unique aspect
prominently in your script.
Use real-life stories or data to
demonstrate social proof and
reliability. This builds trust in your
product among the audience.
Create a script that emotionally
resonates with the audience,
addressing their emotional needs or
aspirations.
8