ABSTRACT

POLITENESS STRATEGIES IN UPTOWN GIRL MOVIE

Heppi Triani Br. Ginting
This study was a pragmatic study of the use of politeness strategies. It aimed to investigate
politeness strategies and sub-strategies used by characters in Uptown Girl movie. It utilized
descriptive qualitative method to describe those mentioned strategies, clearly. This study used
Brown and Lavinson’s politeness theory in order to identify strategies and sub-strategies. The
data of this study were utterances that was uttered by characters from Uptown Girl movie
script. This study concluded that there were 4 strategies used in the movie. Those strategies
were bald on record, positive politeness, negative politeness, and off-record. Furthermore,
this study also identified that the were 2 sub-strategies in bald on record, 15 sub-strategies in
positive politeness, 10 sub-strategies in negative politeness, and 15 sub-strategies in off-
record. In total, there were 42 sub-strategies that was derived from those strategies.
Keywords: pragmatic, Brown and Lavinson’s theory, politeness strategies, politeness sub-
strategies, movie

ABSTRAK
STRATEGI KESANTUNAN DALAM FILM UPTOWN GIRL
Heppi Triani Br. Ginting
Penelitian ini merupakan penelitian pragmatis mengenai penggunaan strategi kesantunan.
Penelitian ini bertujuan untuk mengetahui strategi dan sub-strategi dalam kesantunan yang
digunakan oleh karakter-karakter dalam film Uptown Girl. Penelitian ini menggunakan
metode kualitatif deskriptif untuk menggambarkan strategi-strategi tersebut secara jelas.
Penelitian ini menggunakan teori kesantunan Brown dan Lavinson untuk mengidentifikasi
strategi dan sub-strategi. Data dari penelitian ini adalah ucapan yang diucapkan oleh karakter
dari naskah film Uptown Girl. Penelitian ini menyimpulkan bahwa ada 4 strategi yang
digunakan dalam film tersebut. Strategi-strategi tersebut adalah bald on record, kesantunan
positif, kesantunan negatif, dan off-record. Selanjutnya, penelitian ini juga mengidentifikasi
bahwa terdapat 2 sub-strategi dalam kesantunan bald on record, 15 sub-strategi dalam
kesantunan positif, 10 sub-strategi dalam kesantunan negatif, dan 15 sub-strategi dalam off-
record. Secara total, ada 42 sub-strategi yang diturunkan dari strategi-strategi tersebut.
Kata kunci: pragmatic, teori Brown dan Lavinson, strategi kesantunan, sub-strategi
kesantunan, film
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