All Sedayu Hotel

Rebranding Brief
History
Current Brand Identity
Objective

After 10 successful years, All Sedayu Hotel needs refreshment in terms of branding and renovations. All
Sedayu Hotel's mission is to become a business leisure hotel and give a tribute to locals in Kelapa Gading,
North Jakarta. Currently, All Sedayu Hotel wants to maintain a mature target market (35+ years old) and
sharpen its identity as a hotel business that has a unique and lifestyle personality.

Keywords

Mature, Theme Room, Art Deco, Natural Material, Lively, Bar, Meeting Room, Light, Eco, Pet Friendly, Unique Personality
 References

Kimpton Bangkok K5 Kosenda

- Pet friendly - Art Deco concept - Furniture

- Eco hotel - Attention to details - Art Deco (too dark)
- Adjusted to local’s personality - Theme - Theme
 References

The lighting and the indoor plants in k5 hotels. The light colors and art deco in Kimpton.
Current conditions
Current conditions
Current conditions
Thank you