As religious and political beliefs become increasingly intertwined in many societies, the complex

relationship between faith, individual autonomy, and collective identity has emerged as a critical area of
study. This research delves into the nuanced dynamics at play, exploring how cultural factors like
collectivism and religiosity shape the ethical perceptions and behaviors of consumers. The study employs
a multifaceted approach, drawing insights from various disciplinary perspectives to unravel the intricate
connections between personal dispositions, cultural norms, and moral reasoning. Contrary to the
assumption of a linear relationship between religiosity and ethical conduct, the findings reveal a more
complex and multidimensional reality. Notably, the research discovered that personal dispositions towards
business primarily impact the passive dimension of ethics, which encompasses one's sensitivity to moral
issues and recognition of ethical dilemmas. In contrast, the active dimension of ethics, involving the
actual implementation of moral decisions, appears to be more heavily influenced by cultural factors such
as collectivism and religiosity. This insight underscores the powerful pull of cultural norms, even in the
face of growing secularization. The Polish context, for example, serves as an illuminating case study.
Traditionally rooted in a strong Catholic environment, Polish society has witnessed a gradual shift
towards more individualistic mindsets. This evolution complicates the relationships between religiosity,
collectivism, and moral reasoning, creating a nuanced and multifaceted landscape. Ultimately, this study
paints a rich, nuanced portrait of the complex interplay between identity, belief systems, and ethical
decision-making. Its findings hold important implications for a wide range of stakeholders, including
marketers, policymakers, and religious institutions, who must navigate the evolving landscape of
consumer ethics across diverse cultural landscapes. (Zarzycka et al,. 2016.) By delving into the intricate
connections between personal dispositions, cultural norms, and moral reasoning, this research offers a
valuable contribution to the ongoing discourse on the role of faith, individualism, and collectivism in
shaping ethical behavior. Its multidimensional approach and nuanced insights challenge simplistic
assumptions and pave the way for a more comprehensive understanding of the factors that influence
consumer ethics in the modern world.