1.

How did Honda Motor Company build its reputation for

producing quality cars and motorcycles?

Honda Motor Company expanded into North America, opening its first
overseas subsidiary in Los Angeles.

Honda opened Honda R&D Co., Ltd. to independently focus on research

and development. Over the next several decades, Honda Motor
Company continued to expand its product lines as well as operations
and exports, opening its first overseas production facility in Belgium
and becoming the first Japanese car manufacturer to open a
production facility in the United States.

2. What are the advantages of Honda’s strategic alliance with

GM?

Strategic alliances allow pooling of resources, combining scale and

manufacturing efficiencies, and create a competitive advantage.

3. How is Honda adapting to regulatory change and shifting

consumer behavior in Europe?

The changes have pushed Honda to introduce electrified powertrains

for all of its European mainstream models several years ahead of
schedule.

The company’s advanced two-motor hybrid technology seen in the

Honda Jazz hatchback and CR-V Hybrid has been met with acclaim
across Europe.

In a traditional hybrid model, an electric motor assists the car’s

engine, but in the Jazz hybrid electric vehicle, an electric engine
assists the motor.