Mini Project - 1 Report

On
DESIGN WITH INTELLIGENCE
Submitted for the partial fulfillment of the Award Of
Master of Business Administration
DEGREE
(Session: 2023- 2025)

SUBMITTED BY
AMAN SHANDILYA

UNDER THE GUIDANCE OF

Prof. AKRITI MITTAL

GREATER NOIDA INSTITUTE OF TECHNOLOGY (MBA Institute)

AFFILIATED TO
DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY (FORMERLY UTTAR
PRADESH TECHNICAL UNIVERSITY), LUCKNOW (FS-14)

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 Student Declaration

I “AMAN SHANDILYA” hereby declare that the work which is being presented in
this report entitled “DESIGN WITH INTELLIGENCE” is an authentic record of my
own work carried out under the supervision of Mr. / Ms./ Dr./Prof. “MS AKRITI
MITTAL”.

The matter embodied in this report has not been submitted by me for the award of
any other degree/ Diploma/ Certificate.

Name of Student
Aman Shandilya
Date: 02/01/2024

GREATER NOIDA INSTITUTE OF TECHNOLOGY (MBA Institute)

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 Director Certificate

This is to certify that the work which is being presented in this report entitled
“DESIGN WITH INTELLIGENCE” is an authentic record of the AMAN
SHANDILYA carried out under my supervision. The statements made by the
candidate are correct to the best of my knowledge.

Prof. (Dr.) Anshul Sharma Name of Supervisor: Ms Akriti Mittal

Director Designation: professor
GREATER NOIDA INSTITUTE OF TECHNOLOGY (MBA Institute)
Date:

(Seal of the Department/ College)

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 Acknowledgment

I want to convey my heartfelt gratitude to my professor, MS AKRITTI MITTAL, for

their support and encouragement during the research and writing of this history
project. Their expertise in the subject matter greatly contributed to the depth and
quality of the project.

Also, I would like to express my sincere gratitude to our director Prof.(Dr.)

ANSHUL SHARMA , for his unwavering support and encouragement throughout
this project. I am grateful for the opportunity to have worked on this project under
her guidance, and I am confident that my learning and personal growth have been
enriched as a result.

DATE:
PLACE: Greater Noida

AMAN SHANDILYA
STUDENT ID 23272116

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 Content Page

Industry choice and its overview 6

competition 7

Feaslability analysis 8

Swot analysis 9-11

Market size in market 12-14

Market size design 15 -17

Estimated market size and share 18

Biblography 19

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 Industry choice and its overview

Interior designing : Interior design is considered to be a part of the architecture

and construction industry. Interior design involves planning, designing, and
executing the creative and functional use of a space, focusing on the elements of
its design such as color, materials, layout, and furnishings.

Interior design is the art and science of enhancing the interior spaces of a building
to create functional and aesthetically pleasing environments that align with the
occupants' needs and preferences. It involves a thoughtful combination of spatial
planning, furniture selection, color coordination, lighting design, and decorative
elements. Interior designers utilize their expertise to optimize the use of space,
improve functionality, and create atmospheres that reflect the client's personality
and style. Beyond aesthetics, interior design also considers other factors, such as
ergonomics, sustainability, and safety. It transforms interiors into cohesive and
inviting settings, enhancing the overall quality of life and experiences within those
spaces. As a result, interior design is gaining immense traction across India.

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 Competition

Home styler: -
 Strengths: Cloud-based platform, user-friendly interface, vast library of
furniture and decor items (including real brands!), photorealistic rendering,
VR capabilities.
 Ideal for: Quickly visualizing design concepts, creating mood boards and
presentations, sharing designs with clients and collaborators.

Room planner: -

 Strengths: Easy-to-use drag-and-drop interface, extensive 2D floor plan

creation tools, metric and imperial units support, budget estimation features.
 Ideal for: Creating accurate floor plans, experimenting with
layouts, generating detailed drawings for contractors, managing project
budgets.

Planner 5D: -

 Strengths: Intuitive 3D modelling tools, advanced customization options for

furniture and finishes, realistic material textures and lighting
effects, walkthrough and flythrough animation capabilities.
 Ideal for: Creating visually immersive presentations, showcasing intricate
design details, exploring different material and lighting
scenarios, impressing clients with a wow factor.

Floor planner: -

 Strengths: Collaborative platform, real-time editing features, extensive

library of architectural elements and construction materials, integration with
BIM software for professional architects.
 Ideal for: Working with teams on complex projects, sharing and revising
designs in real-time, creating detailed construction plans for architects and
builders.

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 FEASIABILITY ANALYSIS

Since hiring a professional interior designer is very expensive and they charge by
room so designing a house of 10 rooms might go way over budget. Since hiring a
professional designer is very expensive and a home basically has more than two
rooms to deal with. No one wants all the rooms in their homes to be same.
Everyone wants a different set up for different rooms. Hence a professional
interior designer charge differently for every room and this results in huge
Professional fee. Interior designing doesn’t ends only on designing Rooms. It
includes kitchen, Washroom, pet homes, even our roof and home entrance. Hence
paying individually For each and every sector of the home results in huge
professional fee and this can at times force us to extend our budget which not
always suits to the demand of the consumer. To eradicate Huge professional fee
DWI comes with a cheaper solutions and Provides to design Different sectors of
the home with a single package price.

 With our app one can design as many rooms as possible with monthly
subscription.

As discussed in the above point DWI Provides solution to design various sectors
of the home under one single package subscription. A single subscription provides
the opportunity to the consumer to design a complete home without paying
separate fee for separate separate section of the home. A nominal fee of 499 or 999
as per requirement is the only fee which is the Consumer has to pay rather than
being a hefty amount to the professional interior designers. A Rs.499 or Rs.999
plan Can help the consumer To design the homes of the dream.

 The price is very low and provides many feature es and one can also avail
raw material and labor at few clicks.

As the subscription of the application is very low and the functionality of

providing ;- Designing, Raw materials costing, Labor Support . With just few
clicks brings in feasibility to the consumer at a great level. Having a one-stop
solution for every requirement makes DWI a complete home designing solution in
every Manner. Features along with various other benefits Will help the consumer
at a great level and eventually will help DWI to grow significantly in this
unexplored sector

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 SWOT ANALYSIS

STRENGTH:

Cheap and easily accessible.

If we tried to break this down into simple words.

Hiring a professional designer can be a dent in our bank account, hence providing
a DWI that is Design with intelligence provide services as low as Rs. 999 per
month with all professional settings and customized unlocked and Rs. 499 per
month for students pursuing designing course with learning materials unlocked
hence being a cheap option to cater the needs of professionally designing of home.
Talking about accessibility, smart phones are a part of life. Hence DWI (Design
with intelligence) application is available in android as well as in App Store which
provides easyaccessibility to download the application. Hence readily available in
our palm. Cheap and easy accessibility will be of best interest to the people who
want to provide designing services of any cement housing. Many options available
at click of your hand.

Many options available at click of your hand.

It’s a choice of wonder that if you want to do shopping online you are provided
withenormous solutions and services to choose from.
Hence DWI (Design with Intelligence) provides the very same facility of having
enormous options to choose from.
The options can be of Colors, Wall Structure, Ceiling Design, Wardrobe
Designing, various Lightning available, Flooring etc. Thus, a complete package
solution at tip of the palm.
Hence various available options will drag in customers to use our application and
customize their choices easily and conveniently.

Cost budgeting options available so you never go beyond budget. Providing

various options is not only a solution. We even provide pricing of the same. If
someone is new to the field, they will find trouble in knowing the prices of the
various products and exploring market will the use of DWI a pain for them. Hence
DWI (Design with Intelligence) provides not only choices but prices of the
mentioned products different levels of quality. Not everyone wants to choose the
inferior quality, hence DWI provides rate of each andevery available quality rates
in order to cater the pocket size of the customer. Therefore, DWI will help the
customer to design according to their pocket size.

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Providing with the pricing not only ends the consumer need. They even want the
raw materials and labors who can transform the design into reality. Hence DWI
(Design with Intelligence), starts with a dream and ends with turning dream into
reality. DWI (Design with Intelligence) is a complete home designing solution for
the fast-moving generation who need everything at the tip of their hand.

WEAKNESS:

Need a good camera phone to give accurate results.

As DWI (Design with Intelligence) uses AI (Artificial Intelligence) and that AI

(Artificial Intelligence) takes help of Smart Phone camera in order to build a 3-D
model of the providedarea. Hence a good quality camera will cater the best result,
while average camera will be a hindrance to the AI (Artificial Intelligence) on
performing to its best. Hence a poor-quality camera can significantly result in
inappropriate results which can further lead to inappropriate planning and be the
biggest weakness to DWI functionality. Hence a good quality camera in a smart
phone is a must in order to provide DWI to work onits best possible manner.

Prices of product take time to get updated on app. So local area budget
amount may vary from original cost incurred. We know that the cost of raw
material always changes with demand and supply Inflation and deflation in the
economy can directly impact on the costing of raw materials. Hence the provided
budget can be different from the original occurring cost. Therefore, the budget
provided on the app on the actual costing can have the huge difference. In this
scenario DWI cannot be fully reliable for mass planning. Raw materials and labor
cost often change with time and consumers need to have a thorough check before
proceeding.

People still prefer a professional over AI.

DWI uses AI which has its own very limitations of not providing or may be of not
understanding the exact demand of the consumer. Many people till date prefer a
professional service provider rather than an application to cater their demand.
Henceforth people can hire a professional for designing purpose which in turn
design according to the taste of the consumer which will stand much more easy for
the consumer. A consumer cannot replace an AI ever in the same manner a
professional designer who canunderstand the taste of the consumer cannot be done
solely through AI.

OPPORTUNITY:

A whole new unexplored market to capture. This market is unexplored and

whenever we cross a way, we see new engineering marvels everywhere. In the
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meantime, this market has seen a boom and heavy customization throughout.
Hence there was a need for AI to step in and make a significant change in this
market. There comes a new opportunity to exploited and with new opportunity in
gave birth to DWI. DWI using its AI will further help to boost the market in a
significant manner.
First mover advantage.
There is no player as of now or they may be players which are unknown to
majority. DWI has its own first mover advantage and will set a benchmark of its
own. With getting DWI its patent wright, will bring in best business in long run.
Having the first mover advantage and educating the masses about DWI will add to
the benefitof ADI survival.

Growing demand of beautiful homes.

In today’s world everyone wants to stand out. No one wants to be a part of normal
public. Hence it is said your homes define your wealth. Being in the world of show
offs and being inthe world of being unique is what everyone wants. DWI can help
to design a unique fancy home for the consumer.

Fancy homes are a common sight to be seen in today’s world. Fancy homes
require professional services which cannot be afforded by everyone. To make
things affordable this is way DWI comes into existence. Providing cheaper
solutions of designing homes and fitting every pocket is what DWI aims for.

THREAT:

Very dynamic taste and preferences of customers might lead to app

breakdown. As we discussed in the previous opportunity of growing demands of
beautiful homes and the unique taste of everyone. This unique taste cannot be
fulfilled to the top-notch requirement of the consumer hence it can lead to
breakdown of consumer using the app.AI learn from different cases and studies
and not everyone has the same taste and preferences. Hence the available
resources on the application will be limited to the period and this can disappoint
the consumer on using the application which might lead to app breakdown.

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 Market size of industry in india

The Indian interior design market was valued at USD 28.97 billion in 2022. It is
projected to grow at a CAGR of 10.54%, reaching USD 52.84 billion by 2029.
The Indian interior design industry is driven by the country's thriving real estate
market. Indians also embrace new home designs and decorations due to the
infusion of cultures and international trends.

Interior designers in India work on a variety of projects, including:

Retail stores, shopping malls, Hotels, Pubs, Cafes, Corporate hospitals, Colleges,
Private schools, Art galleries, Museums.
The India interior design market was valued at US$ 31.5 Billion in 2023. What is
the expected growth rate of the India interior design market during 2024-2032?
We expect the India interior design market to exhibit a CAGR of 8.81% during
2024-2032.

DESIGN WITH INTELLIGENCE

This is how the app logo will look like.

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BETA Version of DWI will look something like this

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BETA Version of DWI will look something like this.

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 MARKET STRATEGY DESIGN

SEGMENTATION:

 Demographic Segmentation- This app will target newly aged people from 18
to 45 with income level of middle class and above.

 Geographic Segmentation- This app will target metropolitan cities withhigher

population density and more earning individuals.

 Psychographic Segmentation- This app will target people with similar interest,
taste, and hobby inclined towards interior designing and people with interest in
designing beautiful homes.

 Behavioral Segmentation - People with similar search habits and people with
loyalty towards similar type of interior designing platform will be targeted.

Impact of technology and its application

TARGET MARKET:

Design with intelligence (DWI) will target individual of age above 18 years who
are willingand able to pay and decorate their home and Individual who are trying
to learn interior designing.

Advertising strategy

In order to make a application being available to the right consumers, we would

target consumers firstly who live in high level society, where customization of
homes is a common site. Taking advantage of social media platforms such as
Instagram, YouTube, Facebook andhiring other Influencers who have the niche of
this particular market.
Tying up with different agencies which provide home design solutions is also the
part ofadvertisement strategy.

POSITIONING:

DWI will always try to bring value to their clients for which it will always try to
become better from yesterday. To provide a pleasant experience and seamless
movement throughout the app will be the prime priority. The app will provide
agility in delivery of service, with freedom of customization and at a very
reasonable rate.

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PRICING STRATEGY:

DWI (Design with intelligence) is a service providing app which charges when the
service is demanded. There are many ways in which a service application can price
itself, but DWI (Design with Intelligence) has a very simple yet unique pricing
plan which allow user to payaccording to their comfort zone and need.
DWI (Design with Intelligence) is a partially paid application which comes with
twodifferent pricing plans.
The first plan which comes to assist professionals and individuals in designing
whichcost 999 Rs per month to avail all the services and customization unlocked.
The second plan comes for learners. This plan has almost all the feature except for
customization but it also includes learning tutorials and video lectures from
experienced interior designers. This plan costs 499 Rs per month on single user /
single device basis.

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 Estimated market size and market share

The market size, measured by revenue, of the Interior Designers industry

was $26.1bn in 2023.
India interior design market was valued at US$ 31.5 Billion in 2023. What is the
expected growth rate of the India interior design market during 2024-2032? We
expect the India interior design market to exhibit a CAGR of 8.81% during 2024-
2032.

COMMERCIALIZATION

SERVICE DEVELOPMENT:

As the application has various direct and indirect human requirements to those of
providingraw materials and labor forces.
This application can be commercialized at various levels where various vendors
who are willing To supply the raw materials or to list their pricing on the
application can pay fee for it.
Various service providers which provide the service of manpower can be partnered
withnominal commission fee on the labor fee charged against the project.
Various consumers and architect can bundle them self with monthly subscription
or yearlysubscriptions to use the application completely.

CHANNEL:

The App will available through online platforms. will be available on-

Play store

App store

Microsoft store

Official website of Design with Intelligence.

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 BIBLIOGRAPHY

www.google.com

https://ieeexplore.ieee.org/abstract/document/8706286

https://www.e3sconferences.org/articles/e3sconf/abs/2020/39/e3sconf_ewre2020_02
105/e3sconf_ewre2020_02105.html

https://www.sciencedirect.com/science/article/pii/S2095263517300341

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