®

7KH ®

£ H  6 H © L QJ
+ URJU¡
3

11.2% BETTER
 Psychological Drivers
We Leverage
There are many

01
interested buyers

Social Proof
I hear they
really like it

It’s a

02
one-of-a-kind

Scarcity
I want to
make it mine

Others

03
want it too
Fear of Loss
I might
lose it

I am treated

04
like a VIP
Opportunity
I can
make it mine!

We leverage the power of these four psychological drivers

to make buyers want your home more…and pay more!
 Home Selling We developed a home selling
process that leverages the four

Process
powerful psychological drivers
used by the marketing and sales
ÚåŞ±ųƋĵåĹƋŸŅü8ŅųƋƚĹåĂLjLjĀųĵŸţ

1 2 3 4
IF NO SALE IF NO SALE

We market your We give those We market your We give those

home privately buyers opportunity home publicly buyers opportunity
to our VIP buyers… XSTE]]SYVXEVKIXWEPI everywhere except XSTE]]SYVXEVKIXWEPI
but don’t begin price before your home MLS to avoid tracking price before your home
showings. MWQEVOIXIHTYFPMGP] days on the market. is submitted to MLS.

MONDAY - THURSDAY FRIDAY - MONDAY

5 6 7 8 9
IF NO SALE

We market your We give those We hold a mega- We take a day We present you
home in MLS buyers opportunity public viewing to negotiate [MXLSǺIVW
XSI\TSWIMXXSEPP to pay your target with showings 10 min. buyers up in price [LMPIFY]IVWWXERHF]
buyer agents and WEPITVMGIFIJSVISYV apart so buyers see and ensure they are JSVEPEWXGLERGIXS
their buyers. -SYV-SQIEPI other buyers. ǻRERGMEPP]UYEPMǻIH pay more and win.

TUESDAY - FRIDAY 72 HR HOME SALE: SATURDAY-MONDAY

Home Pricing We developed a home pricing

üŅųĵƚĬ±ƋʱƋāƚŸĘåŸŅƚƋƋĘåÆåŸƋ

Formula
potential buyers for your home
quickly, while creating an urgency
ƋŅ±ÏƋ±ĹÚĵ±ĩåƋĘåĜųĘĜčĘåŸƋŅýåųţ

$ $ $
We set a We use a 3-step We use the term
Target Sale Price Range Pricing Formula Starting Price
that is 93%-100% of what XSW[IITMRIZIV]TSXIRXMEP instead of “asking price”
]SYVLSQI[SYPHƶZIWSPH buyer and create an WSFY]IVWWII]SYVMRMXMEP
for at the top of the market. urgency for them to act. price as a minimum.
 11.2% HIGHER
PRICES
In an independent study of homes sold in
the Phoenix metro market from January 1,

Partners closed 5,945 sales at a median sale

price averaging 11.2% higher than the MLS. This
validates the power of our program to generate
higher prices for our sellers. *Individual results may vary.

OVER 1000
5-STAR GOOGLE REVIEWS


  
   
    

  
  

Joanna Jimenez 714·396·2292

©2022 72SOLD ARIZONA All rights reserved.
BRE # 01230295