Submitted By: Mahnoor Imran Id:

33275

Submitted to: Mam Meher Bano

Ethical Practices & Commitments by Brands”

Samsung Vs. Apple Inc.
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“Ethical Practices & Commitments by

Brands”
I have analyzed Ethical Practices of Samsung and Apple Inc. Samsung and Apple Inc. both
prioritize ethical practices within their operations and supply chains.

While Samsung has made efforts to improve labor conditions, ensure environmental
sustainability, and increase transparency, it has faced criticism and challenges in these areas.

Apple, on the other hand, is widely recognized for its standards and proactive measures in labor
rights, environmental sustainability, transparency, and community involvement. Apple's
commitment to fair wages, safe working conditions, sustainable sourcing, supply chain
transparency, and community initiatives makes it a standout choice for consumers seeking
smartphones with strong ethical commitments.

Samsung Ethical Practices

Analyzing Samsung smartphones' ethical practices throughout the supply chain reveals both
improvements and areas for enhancement. Samsung has faced criticism in the past for ethical
lapses throughout its supply chain, including reports of child labor, unsafe working conditions,
and environmental pollution. However, the company has made efforts to improve its practices in
recent years. Here's an analysis of Samsung's ethical practices in the specified areas:

1. Labor Practices:
 Fair wages: Samsung has taken steps to ensure fair wages for its workers, but there have
been reports of wage disparities and labor rights violations in some manufacturing
facilities.
 Safe working conditions: Efforts have been made to improve safety standards, but
incidents of workplace accidents and hazardous conditions have been reported.
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 Child labor: While Samsung has policies against child labor, instances of underage
workers in its supply chain have been documented, indicating the need for stricter
enforcement.

2. Environmental Impact:
 Sustainable sourcing: Samsung has made progress in sourcing materials responsibly,
but challenges remain in ensuring all materials are sustainably and ethically obtained.
 Energy efficiency: Samsung has developed more energy-efficient smartphones, but there
is room for improvement in reducing energy consumption throughout the product
lifecycle.
 Waste reduction: Efforts have been made to increase recycling and reduce waste, but
electronic waste management remains a significant challenge.
3. Supply Chain Transparency:

Samsung has made strides in increasing transparency by publishing supplier lists and conducting
audits. However, there is room for improvement in providing detailed information about working
conditions in supplier factories.

4. Community Involvement:

Samsung is actively involved in various community initiatives and charitable programs around
the world. Some examples of Samsung's community involvement include: Samsung Global
Volunteer network, Samsung Hope for children, Disaster Relief Efforts, CSR etc.

Although Samsung has engaged in various community initiatives and charitable programs, but
more efforts could be made to support local communities where its manufacturing facilities are
located.

Recommendation for Alternative Brand:

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Apple Inc. Ethical Practices

Apple's commitment to ethical practices extends beyond its own operations to its entire supply
chain, making it a leading choice for consumers seeking smartphones or digital Gadgets with
strong ethical commitments. Apple Inc. are known for their strong ethical commitments and
could be a preferable choice for consumers concerned about ethical practices.

1. Labor Practices:

Apple has stringent standards for labor practices, ensuring fair wages, safe working conditions,
and no tolerance for child labor in its supply chain.

2. Environmental Impact:

Apple is committed to sustainable sourcing of materials, investing in renewable energy for its
operations, and implementing recycling programs to reduce electronic waste.

3. Supply Chain Transparency:

Apple has one of the most transparent supply chains in the industry, regularly publishing supplier
responsibility reports and conducting audits to ensure compliance with ethical standards. Apple
provides training and resources to its suppliers to help them improve their capabilities

4. Community Involvement:

Apple is actively involved in supporting local communities through initiatives such as education
programs, environmental conservation efforts, and charitable donations.

Conclusion

In summary, while Samsung has made progress in improving its ethical practices, Apple stands
out as a brand with stronger commitments to labor rights, environmental sustainability, supply
chain transparency, and community involvement. Choosing Apple smartphones can align with
consumers' values regarding ethical considerations in the technology industry.