1.

How the Entrepreneur Changed Their Target Market

The entrepreneur first wanted to create a messaging app for students already studying abroad.
But, after talking to students, they realized it made more sense to target those planning to go
abroad. To fit this new plan, they added a feature for schools to message students. As they
spoke with more people, they discovered that colleges' study abroad offices were key
influencers. So, the entrepreneur shifted focus to these office managers, adapting the app to
help schools communicate with students studying abroad. They also narrowed down their target
to Catholic colleges after finding competitors focused on larger schools.

2. Methods Used to Refine the Target Market

The entrepreneur refined their target market through simple methods. They talked to students
and learned what they needed. They also looked at what other companies were doing. By
testing their product in specific places and getting feedback, they made sure it worked well. The
entrepreneur paid attention to what competitors were missing and found a niche in Catholic
colleges. They also kept talking to people and using data to understand what users liked. It's an
ongoing process, making changes based on what works best.