MARIA 51 9 81807236

Florianópolis | SC

EDUARDA trabalho.souzaeduarda@gmail.com

Social Media

ABOUT ME
Passionate about communication: I believe that words move the world! I've primarily
worked as a Business Analyst and social media manager, collaborating with major
brands such as AMBEV, Unilever, iFood, Nestle, among others. I have gained extensive
experience in quantitative and qualitative data analysis, acquiring skills in research
(benchmarks, topics, and creators), sequencing and analyzing results, developing
studies for contract renewal and/or change of direction, as well as vast experience
in copywriting and content production.

EXPERIENCE
SNACK Content | BUSSINESS ANALYST
2023 - 2024
Responsible for data analysis and insight generation based on patterns and trends
from major video social networks. Creation of in-depth studies in benchmarking and
influence. Development of reports focused on content performance; Calculation of
KPIs and goal setting. Clients served: Banco PAN, AMBEV, Unilever, iFood,
Casa&Vídeo, P&G.

BRIEF Studio | Social Mídia Leader

2022 - 2023
Responsible for the entire area of planning and content creation for social media,
with a focus on relationship building with both B2B and B2C audiences, overseeing
branding strategy and brand positioning.

Az8 Comunicação | Estágio em Redação

2022-2023
My responsibilities included developing press releases and statements; crafting
captions for Instagram posts; writing copy for visual assets and creatives; composing
blogs and articles for LinkedIn; and contributing to local media outlets. Clients
served: NSC Comunicação.

EDUCATION
PRODUCT DESIGN
2023 - Universidade Federal de Santa Catarina