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Prosocial Behavior, Development of


Nancy Eisenberg and Adrienne Sadovsky
Arizona State University, Tempe, Arizona, USA

1. Introduction prosocial behavior, and prosocial actions are affected by


2. The Development of Prosocial Behavior contextual factors as well as by individual differences in
3. Gender Differences temperament or personality. Prosocial tendencies are
4. Cultural Differences likely due to genetic factors as well as to socialization
5. Contextual Factors
both within the family and in the child’s larger social
6. Dispositional Factors
7. The Origins of Prosocial Behavior
world.
Further Reading

1. INTRODUCTION s0005

GLOSSARY
Prosocial behavior, or voluntary behavior intended to
altruism Prosocial behavior that is motivated by sympathy or benefit another person, is of obvious importance for
moral values/concerns rather than by egoistic factors (e.g., enhancing human relationships and for the smooth
concrete rewards, social approval, elimination of vicarious functioning of society. Of particular importance is al-
distress to make oneself feel better). truism, which sometimes is defined as prosocial behav-
empathy An affective response based on another person’s ior that is motivated by sympathy or moral values/
emotion or condition that is similar to what the other per- concerns rather than by egoistic factors (e.g., concrete
son is experiencing or would be expected to experience. rewards, social approval, elimination of vicarious dis-
meta-analysis A procedure that statistically combines the
tress to make oneself feel better). Unfortunately, it is
findings from a number of different studies to determine
often difficult to differentiate the two; indeed, some
whether a general finding holds across various empirical
studies. psychologists (and philosophers) claim that real altru-
prosocial behavior Voluntary behavior that is intended to ism does not exist. Thus, most of the existing empirical
benefit another person. work involves the study of prosocial behaviors that
sympathy Other-oriented concern that is often based on may or may not be altruistically motivated.
empathy. Some theorists, such as Batson, believe that altruism
usually stems from an individual experiencing another’s
emotional state (i.e., empathy) or other-oriented con-
Prosocial behavior starts to develop early in life and cern (i.e., sympathy). Other theorists, such as Eisenberg,
plays an important role in moral development. There believe that prosocial behaviors (especially altruistic
are cultural and gender differences in some types of ones) can be engendered by internalized moral values

Encyclopedia of Applied Psychology, 137 #2004 Elsevier Inc.


VOLUME 3 All rights reserved.
138 Prosocial Behavior, Development of

as well as by sympathy. Still others, such as Cialdini, consistency of prosocial tendencies over time, even
believe that prosocial behavior is motivated by hedo- from the preschool years. For example, preschool chil-
nism; for example, people help to improve their own dren who spontaneously engage in sharing behaviors
moods. Empirical studies have demonstrated that there that involve some cost (e.g., giving up a toy) are more
are associations between prosocial behaviors and both sympathetic and prosocial as adolescents and adults.
sympathy and measures of individuals’ moral reasoning Younger and older children also differ in the reasons
and values. Empathy and sympathy are also believed to they report for their prosocial actions. Older children
inhibit cruelty toward others, although it is not clear are more likely to say that they assist for apparently
whether prosocial behavior and aggression are highly altruistic or other-oriented motives, whereas younger
negatively related (although both likely are affected by children are more likely to assist to obtain material or
empathy and sympathy). social rewards. Furthermore, with development, chil-
dren are more likely to resolve hypothetical moral
dilemmas regarding assisting others at a cost to them-
selves by referring to higher level moral justifications.
s0010
2. THE DEVELOPMENT For example, preschoolers tend to verbalize primarily
OF PROSOCIAL BEHAVIOR hedonistic reasoning and some needs-oriented (primi-
tive empathic) reasoning. By school age, some children
Even infants can experience concern for others and have begin to express concern about gaining approval,
the capacity to perform prosocial behaviors. By 10 to 14 enhancing interpersonal relationships, and behaving in
months of age, infants frequently express agitation when stereotypically ‘‘good’’ ways. During late elementary
viewing others in distress. Self-distressed reactions when school or thereafter, children start to verbalize reason-
viewing others in distress decrease in frequency during ing reflecting abstract principles, internalized affective
the second year of life, and by 18 months of age infants reactions (e.g., guilt or positive affect about the conse-
sometimes make efforts to comfort (e.g., by patting a quences of their behavior for others, living up to
person) or help other people who are upset or sad, internalized principles), self-reflective sympathy, and
especially their parents. In addition, even toddlers fre- perspective taking. From childhood into early adoles-
quently try to assist adults with household chores. cence, children’s needs-oriented reasoning increases,
According to Hoffman, toddlers do not fully distin- whereas hedonistic reasoning decreases. For most chil-
guish between their own inner states and other peo- dren, reasoning concerning role taking, internalized
ple’s inner states; consequently, their attempts to help norms/rules/values, generalized reciprocity across mem-
are often egocentric (e.g., a toddler may bring a dis- bers of society, internalized affective reactions based on
tressed peer to his or her own mother rather than the concern about the consequences of their behavior for
peer’s mother). With age, children’s prosocial actions others, and positive affect related to internalized values
become more situationally appropriate and sensitive to and living up to those values is uncommon during
others’ specific needs. elementary school and increases with age from adoles-
Meta-analytic reviews have shown that the frequency cence into early adulthood. Nonetheless, people of all
of children’s prosocial behavior, including sharing, com- ages sometimes express low-level, hedonistic moral
forting, and instrumental helping, tends to increase reasoning. Age-related changes in children’s prosocial
with age across childhood, although there is little differ- moral reasoning are of interest because higher level
ence in the frequencies of prosocial behavior between reasoning likely reflects developmental changes in the
younger and older adolescents. Age differences tend goals and motives underlying children’s prosocial be-
to be greater in studies with experimental/structured havior and has been correlated with the tendency to
designs than in those with naturalistic or correlational engage in prosocial behavior.
designs, and they also tend to be greater when prosocial
behavior is measured with self- or other-reports than
when it is measured with observations. Moreover, al- 3. GENDER DIFFERENCES s0015

though the consistency of prosocial behavior across


contexts is low during the early years of life, it becomes Gender stereotypes regarding sex differences in proso-
more consistent with age and there are relatively clear cial behavior are common in American culture and
individual differences in prosocial tendencies by late probably in numerous other cultures. In general, girls
childhood and adolescence. However, there is some and women are expected to be more caring and to
Prosocial Behavior, Development of 139

engage in more prosocial behaviors than are boys and behaviors, at least when taking into account the type
men. Consistent with the stereotype, in meta-analytic of helping behavior. However, the finding that sex
analyses, effect sizes indicate that girls reliably display differences in empathy and sympathy are stronger for
greater prosocial tendencies than do boys. For exam- self-reports than for other methods of assessment is
ple, in 1998, Eisenberg and Fabes found that girls consistent with the notion that people likely perceive
evidenced considerably greater kindness and consid- a greater gender difference in prosocial tendencies than
eration for others than did boys (d = .42). Likewise, actually exists and respond accordingly.
girls shared and donated more than did boys, although
not to such a marked extent (d = .13), and also pro-
vided somewhat more instrumental help (d = .14). In 4. CULTURAL DIFFERENCES s0020

additional meta-analyses, investigators found that


girls exhibited greater empathy and sympathy than did Prosocial tendencies appear to differ considerably
boys, at least on some types of measures (e.g., self- across cultures. For example, in some traditional cul-
reports, some observed behavioral measures). In tures such as the Ik in Africa, aggression and cruelty
1999, Fabes and colleagues noted that these sex differ- are commonplace, whereas in some other cultures,
ences in prosocial tendencies become stronger during caring, helping, and supportive behaviors are fairly
adolescence as compared with early and middle child- commonplace. Anthropologists have found that chil-
hood. Thus, there is support for a developmental dren in traditional cultures tend to assist family mem-
change in the expression of prosocial behaviors. bers and neighbors more than do children in industrial
In contrast, examination of sex differences in adults’ communities. Even in industrialized societies, children
prosocial behaviors has provided mixed results. In from collectivist cultures that emphasize the well-being
1986, Eagly and Crowley found that men, but not of the larger social group (e.g., China) appear to be
women, generally exhibited considerably greater help- more prosocial with peers than do children from indi-
ing (d = .34). However, many of the studies with adults vidualist cultures (e.g., the United States). However, it
involved helping strangers and performing instrumen- is not known whether these cross-cultural differences
tal tasks (e.g., changing a tire). These authors sug- hold when unfamiliar people, rather than family mem-
gested that men’s greater helping likely reflects the bers, neighbors, and friends, are the targets of aid.
conventional gender role-rooted expectation for men The reasons for observed cross-cultural and subcul-
to enact agentic behaviors or to ‘‘rescue’’ others (i.e., tural differences in prosocial and cooperative behavior
behave chivalrously) and that the findings likely dif- are probably multiple and complex. Clearly, the value
fered for prosocial behaviors involving both caring and placed on the well-being of others and on prosocial
recipients who are known. behavior varies across societies and likely is taught to
Consistent with Eagly and Crowley’s speculations, children by parents and teachers as well as commu-
women have been found to display greater prosocial nicated through social norms. Some evidence suggests
tendencies than have men with regard to other indexes that these expectations are communicated in everyday
of prosociality. For example, women deliver messages life. For example, in cultures where children are expected
containing greater emotional support and report to be cooperative and help others, often as part of their
more sympathy and empathy than do men, both on chores (e.g., when caring for siblings), children tend to be
questionnaires and after being exposed to empathy- relatively prosocial. Moreover, prosocial actions tend to
inducing stimuli, although they generally do not dif- be viewed as more obligatory in collectivist societies than
fer on physiological or facial measures of empathy. in individualist societies. Also in collectivist societies,
Furthermore, adolescent girls and adult women gen- privileges and social acknowledgment in the classroom
erally score higher on caring and other-oriented moral are dependent on group accomplishments rather than
reasoning. individual accomplishments, so that children are rein-
It is important to emphasize that the strength of sex forced for helping one another.
differences fluctuated greatly across studies included in
the aforementioned meta-analyses. Myriad factors,
such as the design of the study, account for some 5. CONTEXTUAL FACTORS s0025

degree of the difference between women and men.


Nonetheless, the data do support the legitimacy of the Children’s and adults’ prosocial behaviors vary con-
stereotypes regarding sex differences in prosocial siderably as a function of the specific context. For
140 Prosocial Behavior, Development of

example, people are more likely to help if they see humanity. Parents of prosocial children also tend to
someone else—even a stranger—modeling prosocial use reasoning (inductions) when they discipline their
behavior. Moreover, there is evidence that children children (e.g., pointing out the consequences of chil-
and adults help more when they are in a good mood dren’s behavior for others) and seldom resort to phys-
and help less when they are sad or depressed (espe- ical punishment or threats of punishment. In addition,
cially in the case of older children and adults). these parents tend to be authoritative and democratic
Furthermore, factors such as the clarity of cues related in their parenting style (i.e., are supportive and use
to the other person’s need, the cost and benefits inductions while also clearly communicating their
associated with a particular prosocial action, and the expectations for appropriate behavior) and provide
salience of social norms regarding prosocial behavior opportunities for their children to assist others. In
appear to influence whether people choose to help or general, parents of prosocial children also appear to
share with others. promote the development of children’s sympathy, and
sympathy appears to motivate altruistic caring
behavior.
Similarly, prosocial and cooperative behavior also
s0030
6. DISPOSITIONAL FACTORS
can be fostered in school-based programs that empha-
size rational discipline, cooperation, and prosocial
Some people are more prosocial than others. Individual
values and that include activities designed to heighten
differences in prosocial behavior have been linked to a
children’s sympathy and understanding of others and
variety of aspects of personality or other dispositional
their feelings. In addition, a positive relationship be-
characteristics. For example, as already noted, people
tween children and their teachers is associated with
who are prosocial are relatively prone to experience
children’s consideration for others and children’s
empathy and sympathy for others. In addition, proso-
empathy with unfamiliar peers. Finally, there is a mod-
cial individuals tend to feel a sense of responsibility for
est positive relation between children’s viewing of
their actions and for others and also feel competent to
prosocial television programming and their prosocial
assist. During childhood, prosocial tendencies also
behavior. Thus, it appears that individual differences in
have been linked to being well regulated, socially com-
prosocial behavior are due to a variety of influences in
petent, emotionally positive, and sociable, although
the home, media, and community.
nonassertive and less sociable children may be espe-
cially likely to perform compliant prosocial behaviors
that are requested by their peers (in part because they See Also the Following Articles
have difficulty in asserting their own will). Thus, even
within cultures and across the sexes, characteristics of Emotion n Gender and Culture n Stereotypes
individuals seem to contribute to their willingness and
ability to assist others.
Further Reading
Batson, C. D. (1991). The altruism question: Toward a social–
psychological answer. Hillsdale, NJ: Lawrence Erlbaum.
s0035
7. THE ORIGINS OF PROSOCIAL Davis, M. H. (1994). Empathy: A social psychological
BEHAVIOR approach. Madison, WI: Brown & Benchmark.
Eagly, A. H., & Crowley, M. (1986). Gender and helping
Findings in twin studies support the common assump- behavior: A meta-analytic review of the social psychologi-
tion that there is a genetic component to prosocial cal literature. Psychological Bulletin, 100, 283–308.
behavior and the tendency to empathize with others. Eisenberg, N., & Fabes, R. A. (1998). Prosocial development.
Nonetheless, individual differences in children’s sociali- In N. Eisenberg (Ed.), Handbook of child psychology, Vol. 3:
Social, emotional, and personality development (5th ed.,
zation experiences in the home, school, and community
pp. 701–778). New York: John Wiley.
are linked to individual differences in their prosocial
Eisenberg, N., & Mussen, P. (1989). The roots of prosocial
behavior. behavior in children. Cambridge, UK: Cambridge
Prosocial children (and adults) tend to be those with University Press.
parents who model and value prosocial actions and Fabes, R. A., Carlo, G., Kupanoff, K., & Laible, D. (1999). Early
who apply ethical principles (especially those related adolescence and prosocial/moral behavior: I. The role of
to caring and helping) to a broad spectrum of individual processes. Journal of Early Adolescence, 19, 5–16.
Prosocial Behavior, Development of 141
Hoffman, M. L. (2000). Empathy and moral development: Schroeder, D. A., Penner, L. A., Dovidio, J. F., & Piliavin, J. A.
Implications for caring and justice. Cambridge, UK: (1995). The psychology of helping and altruism: Problems
Cambridge University Press. and puzzles. New York: McGraw–Hill.
Jaffee, S., & Hyde, J. S. (2000). Gender differences in moral Whiting, B. B., & Whiting, J. W. M. (1975). Children of six
orientation: A meta-analysis. Psychological Bulletin, 126, cultures: A psychocultural analysis. Cambridge, MA:
703–726. Harvard University Press.
Oliner, S. P., & Oliner, P. M. (1988). The altruistic person- Zahn-Waxler, C., Robinson, J., & Emde, R. N. (1992). The
ality: Rescuers of Jews in Nazi Europe. New York: Free development of empathy in twins. Developmental
Press. Psychology, 28, 1038–1047.

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