A

Synopsis
Presentation
On
A Research Study On Analysis Of The Consumer
Satisfaction Towards Iphone In Rewa City

Guide By - Dr.Alka Digwani Presented By: Stuti Agrawal

BBA Faculty BBA 5th Sem (Marketing)
Literature Review
Luis Gomez-Miralles (2020) - Tells that Smartphones and mobile devices
nowadays accompany each of us in our pockets, holding vast amounts of personal
data. The iPhone and iPad are the most important players in this new market,
especially environments due to the supposed higher level of security of the iOS
platform.

Shweta Sharma Vikas Chauhan (2021) - A STUDY OF CUSTOMER SATISFACTION

TOWARDS iPHONE USERS Customers are becoming more dependable on
smartphones. Nowadays people seem to become more dependent on smartphones
due to their convenience, reliability, durability, and adorable camera features.
Literature Review

M Ragupathi, G Prabu (2022) a study on customer satisfaction towards iPhone

users today, communication is one of the gifts of man. It acts as a repository of
wisdom, a propeller for the advancement of knowledge, and a telescope to view the
vision of the future. Therefore, communication is the linchpin of a business. The
research focuses on customers' satisfaction with smart phone users, particularly
college students.
To study on a study to analyze the consumer satisfaction towards
iPhone in Rewa City.
To study about iPhone.
To investigate the consumer satisfaction of iPhone.
To analyze the consumer's expectations and developments in
iPhone.
To examine the effectiveness of iPhone.
Research
Methodology
Meaning Of Research :
Research is defined as a detailed study of a subject,
especially in order to discover new information or reach
a new understanding.

Research Methodology:
Research Methodology is mainly needed for the purpose of
framing the research process and the designs and tools that
are to be used for the project purpose.
Sampling Details
SAMPLING METHOD: QUESTIONNAIRE METHOD

SAMPLING TECHNIQUE: CONVENIENCE SAMPLING

Limitations
The data is collected only from respondents
living in Rewa city, so it can not represent the
whole population

Time constraint is the main limitation.

The sample size of the study is limited to 100

respondents
Contribution Of The Study
The study will work as a secondary source of data for
further studies.

The study contributes by providing valuable insights

into the specific factors influencing consumer
satisfaction.

This research work would improve the research skills of

the researcher and would be an opportunity to gain
practical insight on the topic with respect to selected
organization's.
 Bibliography
. AnandTech, Retrieved
. Technology Depot, Retrieved
. Mac Rumours, Retrieved
THANK YOU!