ELC PITCHING:

Product:
 Mechanical Keyboard
Problem with membrane keyboard/ built-in laptop keyboard:
I. Not comfortable to type for long hours (work/assignment)
II. Doesn’t last long (estimated 74 millions were thrown away in 2010)
III. Ghosting
Concept of Mechanical Keyboard:
 A physical keyboard that uses an individual spring and switch for each key.
 Mechanical keyboards are very much appreciated by fast typists because they have a
springiness and feel that is not the same as the low-cost membrane keyboard
accompanying most computers.
Benefits of Mechanical Keyboard:
 Longer Lifespan
Mechanical keyboards have a significantly longer life span. Most of the mechanical
switches are tested for 30 to 70 million key presses. Common membrane keyboards
only offer a life span of about 5 million key presses.
 No Wear Out
Mechanical switches do not only last longer, but they also hardly wear out. Even after
several years, typing on a mechanical keyboard almost feels like on the first day.
There are no clattering keys or keys getting stuck.
 Improved Typing Experience / Feedback
A mechanical switch offers way more tweaking options than a simple rubber dome.
So it’s not really surprising, that there are a lot of different switch types with various
characteristics.
 High Stability / Robustness
Mechanical keyboards are significantly heavier than membrane or scissor keyboards.
Therefore, they also have more stability and won’t shift so easy.
 Anti-ghosting
Ghosting occurs when an unintended signal/character is sent due to the maximum
number of simultaneous key presses being reached. However, mechanical keyboard
has 104 anti-ghosting keys so we won’t make any mistakes when we are typing.

Examples of Mechanical Keyboard:

Conclusion:
 Mechanical keyboard has been a niche part of the community of techies around the
world and ever since e-sport is trending, the demand of mechanical keyboard is higher
and became a booming business with hundreds of companies that specifically make
this type of keyboard. However, Malaysia