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Arrington’s Concepts
Question 1
concepts: autonomous desire, rational desire, free choice, and control. He challenges the
notion that advertising frequently violates consumer autonomy. Arrington first explores
genuinely one's own. He asserts, “If we did equate the two, he points out, then the desires
for music, art, and knowledge could not properly be attributed to a person as original to
him, for these are surely induced culturally” (Arnold et al. 2014, p. 263; Arnold et al. 2014,
p. 278). This suggests that not all culturally induced desires compromise autonomy. Next,
Arrington addresses "rational desire and choice." He posits that rational choices depend on
relevant information aligning with prior desires. He argues, "Normally a rational desire or
choice is thought to be one based upon relevant information, and information is relevant if
it shows how other, prior desires may be satisfied.”.” To the extent that this is true,
advertising does not inhibit our rational wills or our autonomy as rational creatures"
(Arnold et al., 2014, p. 279). Thus, advertising can be compatible with rational decision-
persuasive efforts lead to a loss of freedom. He states, “Many choices are not substantially
free, although we commonly think of them as free”. “The central question is whether
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actions are sufficiently or adequately free, not ideally or wholly free” (Arnold et al., 2014,
pg. 263). Finally, Arrington discusses "control," differentiating coercion and non-coercive
influence. He argues that advertising typically involves non-coercive influence, which does
guilty of frequent violations of the consumer’s autonomy in any relevant sense of this
notion” (Arnold et al., 2014, pg. 263). Arrington suggests that advertising can influence
desires and choices; it does not inherently violate consumer autonomy if it aligns with
Question 2
Holley’s “mutual benefit rule” specifically deals with the ethical code of salespersons
to ensure that they present the buyer with enough information to enable him to make the right
decision. According to Holley, "The mutual benefit rule requires the salesperson to disclose
enough information to allow the customer to make a reasonable judgment about whether to
purchase the product" (Arnold et al., 2014, p. 273). This rule states that it is essential for the
they want and how much they are willing to spend. Holley uses an example of a customer who
requires long-lasting furniture for a house with children. Suppose a salesperson knows that the
advertised ‘’lifetime warranty’’ does not include the damages likely inflicted by children and
purposely conceals this information. In that case, the salesperson has not provided the
information in the spirit of the mutual benefit rule (Arnold et al., 2014, p. 273). The salesperson
should offer information which enables the customer to make a rational choice.
According to Holley, this rule lies between the minimal information rule, which puts
all the burden on the buyer’s side and the maximal information rule, which defeats the purpose
of the competitive market by making the seller disclose all the information. Holley concludes
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that the mutual benefit rule “builds in some protection of customer vulnerabilities” in his way,
and the customer is protected from being guided into making wrong choices by the salespeople.
At the same time, the salespeople are free to promote their products (Arnold et al., 2014, p.
274). This rule is designed to protect customers from situations where they have inadequate
Vulnerability Analysis
Question 3
such as children, the elderly, and the grieving, cannot often protect their interests due to
inherent weaknesses or external pressures (Arnold et al. 2014, p. 267). He notes that
strategies must be created to prevent these groups from being either discriminated against
or hurt. According to Brenkert, the “specially vulnerable” are those with a higher
resist influence would be lessened (Arnold et al. 2014, p. 267). He argues that ethical
marketing should not exploit these vulnerabilities because it is wrong even if it does not
harm the victims. Brenkert states, "Marketing to the specially vulnerable without making
appropriate allowances for their vulnerabilities is morally unjustified" (Arnold et al. 2014,
p. 282). He goes further and states that using vulnerable individuals simply as tools to be
used and not caring about their interests is a violation of their morals and goes against
ethics.
liability, which he terms "targeted consumer liability" (Arnold et al. 2014, p. 282). This
concept holds marketers accountable for the methods they use to engage vulnerable
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consumers. He suggests that marketing campaigns should be scrutinized for their impact
the need for ethical vigilance in marketing practices, advocating for a balance between
Pharmaceutical Criticisms
Question 4
practices in his essay "He provides examples of the many sorts of gifts (some would say
unrestricted grants—to get physicians to write more prescriptions for their companies’ drugs”
(Arnold et al., 2014, pp. 267-268). Elliott argues that genuinely innovative and safe drugs do
not require extensive marketing. Instead, the billions spent annually on pharmaceutical
marketing in the United States are primarily used to promote "me too" drugs, which are
designed to capture market share from competitors without offering significant new benefits to
patients.
These marketing expenditures contribute to higher drug costs and drive unnecessary
demand for medications, increasing costs for individuals, employers, and government
programs. Elliott suggests an alternative model where physicians rely on their training, peer-
appropriate medications for patients also claims that pharmaceutical marketing distorts the
Moreover, the author mentions that, according to Elliott, the PhRMA guidelines for marketing
to physicians have not been followed (Arnold et al., 2014, p. 268). By reviewing the cases of
ethical problems in pharmaceutical marketing, Elliott raises the question of potential bias in
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the prescription of drugs. He calls for a dispensation where physicians are not swayed by
marketing strategies employed by the pharmaceutical industry but make decisions grounded
Question 5
In the article “Ethical Theory and Business,” Bowie offers what he calls the
“minimalist” theory of business obligations to the natural environment, stating that businesses
should follow the law and not pollute. As noted by Bowie, there is no moral imperative for
the main obligation many business organizations have is to their stockholders, and it is ethical
for them to adhere to the legal standards of the environment. Arnold and Bustos disagree with
Bowie’s reductionism, stating that it provides an inadequate solution to the acute problem of
the environment (Arnold and Bustos, 2014, p. 503). They argue that corporate social
responsibility goes beyond negative duties not to cause harm but encompasses positive duties
to sustain the environment. According to Arnold and Bustos, organizational leaders must
One of their major criticisms is that legal requirements are insufficient to address the
issue of environmental degradation. Laws and regulations can be obsolete, deficient and poorly
implemented. According to Arnold and Bustos, there is a need to expand the corporate
environment in the long run. Arnold and Bustos state, “Businesses have an obligation to obey
the law—environmental laws and all others” (Arnold and Bustos, 2014, p. 464). They
emphasize that businesses, as powerful societal actors, have the resources and influence to
drive positive environmental change and should leverage this power responsibly.
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compliance, Arnold and Bustos advocate for a more robust ethical framework that includes
environmental issues, going beyond the minimum legal standards to foster a sustainable
future.
Reference
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Arnold, D. G., Beauchamp, T. L., & Bowie, N. E. (2014). Ethical theory and business